Brand Strategist, Market Research Analyst Clients: Cosmetologist, Event Designer, Non-Profit Foundation Project Highlight: Utilized market research methodologies including user personas and user stories to analyze end user needs at MJ Nails and Beauty Salon. Utilized loyalty marketing strategies to implement an automated customer loyalty program to help achieve MJ’s goals of customer retention and increased product sales for market growth. - Conduct user research, competitive analysis, and thematic analysis to identify market trends and customer needs. - Led UX design and research, developed application features, and presented product demos. - Utilized market research methodologies including user personas and user stories. - Implemented loyalty marketing strategies, achieving customer retention and increased sales. - Coordinated creative assets for various marketing channels. - Identified talent needs and collaborated with clients to source and hire qualified candidates for projects. Additional Services:•Streamlined operational processes for small business owners. •Created media campaigns to engage potential clients and maintain relationships with existing clients. •Increased efficiency of office operations by accurately maintaining office records, managing appointment calendars, website, and social media platforms.