An accountant, a lawyer and a marketer walk into a bar…That caught your eye, didn’t it? You immediately recognized what this is [the set-up of a joke – or at least a somewhat humorous story, we hope!] and you know what to expect at the end. What determines if this joke is effective is how creative the punch line is and how well it is delivered, right?That’s the crux of good marketing – the type of marketing I like to create. The channels we use are not always unexpected, so being able to create a message that is delivered in such a manner that it’s not forgotten takes some creativity. And crafting a message that causes the recipient to take action requires even more… insight, vision and an understanding of people. Taking these pieces of creativity and developing a strategic plan to deliver the right piece to the right person at the right time requires a marketing leader... and that's what I am.I started my career in marketing before the internet was a bona fide channel. I learned traditional marketing strategies and then experimented with ways to apply them to the web. Over the years, I have continued to hone my skills by educating myself. From webinars about SEO strategies to conferences about content marketing to a masters degree in management, my goal is to keep getting better at what I love doing – Leading Marketing Excellence. Today, I work with multi-billion dollar lines of business to develop strategies that drive growth. Digital, print, broadcast, direct mail, display, events… I love to think big, start small, and measure results along each step of the path.And I love to tell stories.