Smarnika-Nicole S. Email & Phone Number

Dubai, United Arab Emirates

• Specialising in curation of niche ventures and initiatives, working holistically on creative development with governments and corporate organisations, while leading a mix of divergent individuals/teams specific to each project• Designing an exclusive annual publication in association with Porsche Design Germany; directing editorial, design, PR, media activities and judge panel for the same• Co-authoring interactive childrens' comic book series and event under Dubai Culture & Arts Authority• Ideation and design of exclusive Nol Cards collection (digital & physical) for RTA Dubai• Annual curation of merchandise for Emirates Photography Society – XPOSURE International Photography Festival 2022 & 2023• Digital Ramadan Catalogue for Emirates Palace Catering by Dubai World Trade Center• Branding and UX/UI implementation for 33 year-old Restaurant & Confectionery Group• Visual merchandising inspired by candy Themepark for leading cake-chain in UAE• Anniversary publication and Merchandise ideation for newly established Hindu Temple UAE• Heading the design for innovative book under International Cricket Council and related exhibitions• Collaborating on special holiday action-adventure film with Red Chillies Entertainment Mumbai• Developing photographic-journal and memoir for a celebrity Indian billionaire family

Dubai, United Arab Emirates

• Core Member of ZINE Team as Curator and Designer; publishing seasonal zines that revolve around various topics related to feminism, empowerment, equality and socio-political matters.

Dubai, United Arab Emirates

• Part of Event Management and Out-reach Team; preparing communication write-ups and other relevant activities related to current assignments and tasks; actively suggesting potential initiatives and event ideas.

Dubai Design District, United Arab Emirates

• Actively working on Limited-edition Publishing; Film & Print Advertising Campaigns; Merchandise Design; Concept Events & Exhibitions; and Gastronomy-focused F&B products & showrooms.

Washington, United States

• Joined as Writer for the Editorial Team (writing for the social media and blog)• Founded new team called 'Media Direction', in charge of branding, development and cohesive synchronisation of BusinessWithHer across all platforms• Suggested and implemented new ideas for increased engagement, brand image enhancement, and overall members participation

Delhi, India

• Joined as a member of the News Department & Content Department; eventually became the Head of Administration & HR while also being a part of Out-reach & Collaboration Department as Core Member.

United Arab Emirates

• Creating and organising various project-related data using Word, Excel, and Powerpoint• Liaising with corporate and government authorities relevant to projects• Authoring commemorative book for the UAE’s ‘Year of the 50th’ and instrumental in design, photography, layout and media activities of same• Facilitated special greeting cards for Christmas and New Year celebration under Emirates Post with content writing, designing, and marketing for same• Assisted in preparing branding strategies and media proposals for corporate clientele

United Arab Emirates

• Designing brand logo and artwork from scratch based of the given brief• Suggesting new products and developing their respective label designs• Packing the product into containers and bottles• Setting layouts, printing, die-cutting and labelling the products • Accelerated marketing process by creating digital platforms and adverts for the brand• Ensured high-sales turnover of the brand’s products through successful creative strategy

A-Levels (Ial & Gce) - Pearson Edexcel Board, Commerce/Arts, 12 - 13

Activities and Societies: -- Senior School Prefect -- Volunteer at Clinic

O-Levels (Gcse & Igcse) - Pearson Edexcel Board, 10 - 11

Activities and Societies: -- Main Choreographer & Participant for Ethnic Day - Spanish Dance (1 Year) -- Golden Jubilee Carnival - Head.

Ged - Cbse | Cambridge Board Igcse, Kg 1 - Grade 9

'The Westminster School' [2011 - 2015] Qusais, Dubai, UAE -- Vice Captain for Junior Girls Hockey Team [3 Years] -- Welfare & Hall Monitor.