Senior Principal | Data & Services
Purchase, Ny, Us
Leading our largest Retail & Commerce segment to deliver transformative, data-driven engagements for our most innovative and customer-focused merchant partners in Retail, Drug & Grocery, Travel & Hospitality, and Restaurants.My team and I utilize key sector benchmarks to advise senior executives on tangible opportunities to optimize marketing and operational KPIs, inform strategic expansion plans, test innovative new business models, and increase loyalty to capture market share and drive shareholder value. Leveraging SaaS based platforms, first and third party data, an arsenal of industry experts, strategic consultants, and third party partners, my team designs integrated analytics, loyalty, and personalization solutions for sustained growth in a turbulent market.Previous roles:-Principal, Global Financial Institutions: open banking strategy, banking as a service, digital sales transformation, alternative lending, design thinking/prototyping/user testing, credit risk strategies, martech stack evaluation, multi-variate test design, trigger-based marketing, etc.-VP, Information Services, Credit Lending Models: leveraging new sources of behavioral data to enhance credit lending models.-Sr. Director, Global Market Strategy-Director, North American Markets, Small Business Lead-Manager, North American Markets, eBusiness