Marketing Communication Consultant
Current
Sophie Marteau Communication
Communication and marketing strategyBrand IdentitySocial mediaCommunity ManagementDigital strategy
Jan 2021 - Present
AeroLeads people directory · profile
Sophie Marteau Email & Phone Number
Conseil en Communication et Marketing | Stratégie | Identité de marque | Communication digitale
at
Sophie Marteau Communication
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Current company
Sophie Marteau Communication
Role
Conseil en Communication et Marketing | Stratégie | Identité de marque | Communication digitale
Location
Geneva, Geneva, Switzerland
Who is Sophie Marteau? Overview
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Quick answer
Sophie Marteau is listed as Conseil en Communication et Marketing | Stratégie | Identité de marque | Communication digitale at Sophie Marteau Communication, based in Geneva, Geneva, Switzerland. AeroLeads shows a matched LinkedIn profile for Sophie Marteau.
Sophie Marteau previously worked as Marketing Communication Consultant at Sophie Marteau Communication and Head of Communication group at Solevo Group. Sophie Marteau holds Verified Certificate For The Science Of Happiness from University Of California, Berkeley.
Profile bio
About Sophie Marteau
Passionate Marketing and Communication expert (FMCG, industries, NGO, Web industry and Press sector, I worked for almost 15 years within multicultural organizations (France, Singapore, Morocco, Senegal and Switzerland).Expert in brand portfolio management (distribution, positioning, communication, promotions,…), project management and digital media, I have a strong strategic vision combined with a great enthusiasm to implement.
Listed skills include Marketing, Fmcg, Marketing Strategy, Trade Marketing, and 17 others.
Current workplace
Sophie Marteau's current company
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Sophie Marteau Communication
14 roles · 23 years
Sophie Marteau work experience
A career timeline built from the work history available for this profile.
Head Of Communication Group
- Internal and external communication strategy and implementation (newseletters, fairs, PR, website, events, brochures...)
- Crisis communications
- Community Management
- Brand Identity
May 2019 - Dec 2020
Marketing And Communication Manager - Quotidien La Côte
- Communication strategy (advertising, sponsoring, events)
- Organization of the 125th newspaper's anniversary
- Customer acquisition and loyalty policy
Oct 2015 - Jun 2017
Marketing And Communication Specialist - Jobeo
- Optimization of the website
- On-lign, off-lign and digital communication
- Organization of professional and consumer exhibitions
Jun 2015 - Apr 2016
Web Marketing Entrepreneur - Wsi Business Performance
Communication Consultant
- Developped and increased performance of online businesses
- Recommanded digital strategy
- Managed social communities and improved SEO, SEM
Sep 2013 - Jun 2014
Village Pilote - Ngo
Communication Consultant
- Development of communication tools: website, institutional brochures, annual report
- Organization of PR events
- Funds hunting
Jun 2010 - Jun 2011
Federation Sénégalaise De Surf
Communication Consultant
- Conception and on-line publishing of the website (http://www.federationsurfsenegal.com/)
- Development of Federation tools (team charter, roles & responsibilities, internal rules)
- Organization of sporting events for the surf promotion in Senegal (Contests, Surfing Day)
Jun 2010 - Jun 2011
Marketing And Communication Director
Winxo Group (Petrol And Lubricants)
- Creation of Marketing Department: definition of responsibilities, job description and recruitment of the team (product managers and communication specialist)
- Definition of marketing and communication strategic orientations, plans and budgets
- Optimization and modernization of vehicles lubricant range
- Extension of services in stations (shop, bars, restaurant, oil change, …)
Dec 2007 - Jul 2009
Senior Category Manager On Beverages (Trade And Brands)
- in charge of Intermarché / Système U / Carrefour group / Geant Casino, Monoprix, Franprix LeaderPrice
- Definition of global category strategy to win in Modern Trade (across all key customers)
- Customized Marketing & Trade strategy for all top accounts / Customer Presentation & Negotiations (Assortment, Price, Promotion, Communication, Merchandising)
- Management of 2 junior Category Managers (Coaching, Daily Supervision)
- Weekly Internal Interaction between Marketing Team & Sales Team (Key Accounts Managers, Line Managers)
Nov 2004 - Sep 2006
Trade Marketing, Trade Loyalty Programs And Promotional Activity Manager
- Definition and implementation of trade marketing strategy
- Elaboration of trade loyalty programs, follow up and final analysis
- Recommendation, Planning and deployment of Sales Management objectives
- Conception of specific in-store surveys and tracking tools (Nielsen, Displays statement, promotional efficiency…)
- Management of 2 Trade Marketing Junior Managers
2003 - Nov 2004
Promotion Category Manager
- In charge of Bread substitutes, cereal bars, appetizer biscuits
- Definition and recommendation of promotional strategy
- Development of promotional offers and analysis of performance
- Promotion budget setting and turnover steering
- Implementation of cross category operations on breakfast and appetizer
- Management of 2 juniors Category Managers + 1 trainee
Jan 2001 - Aug 2003
Corporate Product Manager
- Elaboration of relationship marketing strategy for bread substitute/cereal bars (Danoe, Bingo des Marques, Internet)
- Choice of brand, products and media, action plans, and assessments
- Promotional Strategy for the portfolio (sales under promo, catalogue…)
- Management of a trainee
Jul 2000 - Jan 2001
Product Manager
- In charge of Raffaello (Chocolate)
- Brand Launch in France (April 1998): brand positioning, copy strategy, TV commercial
- Design and Implementation of marketing Plans (price, promotion, advertising, range, distribution)
- Conception of new packaging’s and range stretching for retail dealers
- Responsible for “Instore-theater” displays for cross Christmas and Easter Operations
Jan 1998 - Jun 2000
Product Manager Assistant Asia (Singapore, Malaysia, Indonesia, Thailand)
- Daily brand management (Nutella, Tic Tac, Ferrero Rocher, Mon Chéri, Kinder) in the 4 countries
- Realization of copy strategies and filming for advertising in Malaysia
- Organization of promotions and in-store tasting on Nutella
- Management of the multifirms representative sales force
- Participation to marketing plans elaboration in the 4 countries
May 1997 - Dec 1997
4 education records
Sophie Marteau education
Verified Certificate For The Science Of Happiness
Certificate In Digital Marketing & Strategy, Community Management, Digital Advertising, Social Media
Crea / Sawi
Master'S Degree, Marketing, Sales
Preparation For General Higher Business Studies
St Michel De Picpus
FAQ
Frequently asked questions about Sophie Marteau
Quick answers generated from the profile data available on this page.
What company does Sophie Marteau work for?
Sophie Marteau works for Sophie Marteau Communication.
What is Sophie Marteau's role at Sophie Marteau Communication?
Sophie Marteau is listed as Conseil en Communication et Marketing | Stratégie | Identité de marque | Communication digitale at Sophie Marteau Communication.
Where is Sophie Marteau based?
Sophie Marteau is based in Geneva, Geneva, Switzerland while working with Sophie Marteau Communication.
What companies has Sophie Marteau worked for?
Sophie Marteau has worked for Sophie Marteau Communication, Solevo Group, Esh Médias, Communication Consultant, and Winxo Group (Petrol And Lubricants).
How can I contact Sophie Marteau?
You can use AeroLeads to view verified contact signals for Sophie Marteau at Sophie Marteau Communication, including work email, phone, and LinkedIn data when available.
What schools did Sophie Marteau attend?
Sophie Marteau holds Verified Certificate For The Science Of Happiness from University Of California, Berkeley.
What skills is Sophie Marteau known for?
Sophie Marteau is listed with skills including Marketing, Fmcg, Marketing Strategy, Trade Marketing, Digital Marketing, Project Management, Advertising, and Communication.
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