Communication and marketing strategyBrand IdentitySocial mediaCommunity ManagementDigital strategy

• Internal and external communication strategy and implementation (newseletters, fairs, PR, website, events, brochures...)• Crisis communications• Community Management• Brand Identity

• Communication strategy (advertising, sponsoring, events)• Organization of the 125th newspaper's anniversary • Customer acquisition and loyalty policy

• Optimization of the website• On-lign, off-lign and digital communication• Organization of professional and consumer exhibitions

• Developped and increased performance of online businesses • Recommanded digital strategy• Managed social communities and improved SEO, SEM

• Development of communication tools: website, institutional brochures, annual report • Organization of PR events • Funds hunting

• Conception and on-line publishing of the website (http://www.federationsurfsenegal.com/)• Development of Federation tools (team charter, roles & responsibilities, internal rules)• Organization of sporting events for the surf promotion in Senegal (Contests, Surfing Day)

• Creation of Marketing Department : definition of responsibilities, job description and recruitment of the team (product managers and communication specialist) • Definition of marketing and communication strategic orientations, plans and budgets• Optimization and modernization of vehicles lubricant range • Extension of services in stations (shop, bars, restaurant, oil change, …)

in charge of Intermarché / Système U / Carrefour group / Geant Casino, Monoprix, Franprix LeaderPrice • Definition of global category strategy to win in Modern Trade (across all key customers)• Customized Marketing & Trade strategy for all top accounts / Customer Presentation & Negotiations (Assortment, Price, Promotion, Communication, Merchandising) • Management of 2 junior Category Managers (Coaching, Daily Supervision)• Weekly Internal Interaction between Marketing Team & Sales Team (Key Accounts Managers, Line Managers)

• Definition and implementation of trade marketing strategy• Elaboration of trade loyalty programs, follow up and final analysis • Recommendation, Planning and deployment of Sales Management objectives • Conception of specific in-store surveys and tracking tools (Nielsen, Displays statement, promotional efficiency…)• Management of 2 Trade Marketing Junior Managers

In charge of Bread substitutes, cereal bars, appetizer biscuits• Definition and recommendation of promotional strategy• Development of promotional offers and analysis of performance• Promotion budget setting and turnover steering • Implementation of cross category operations on breakfast and appetizer• Management of 2 juniors Category Managers + 1 trainee

• Elaboration of relationship marketing strategy for bread substitute/cereal bars (Danoe, Bingo des Marques , Internet)• Choice of brand, products and media, action plans, and assessments• Promotional Strategy for the portfolio (sales under promo, catalogue…)• Management of a trainee

In charge of Raffaello (Chocolate)• Brand Launch in France (April 1998) : brand positioning, copy strategy, TV commercial• Design and Implementation of marketing Plans (price, promotion, advertising, range, distribution)• Conception of new packaging’s and range stretching for retail dealers• Responsible for “Instore-theater” displays for cross Christmas and Easter Operations

• Daily brand management (Nutella, Tic Tac, Ferrero Rocher, Mon Chéri, Kinder) in the 4 countries• Realization of copy strategies and filming for advertising in Malaysia• Organization of promotions and in-store tasting on Nutella• Management of the multifirms representative sales force• Participation to marketing plans elaboration in the 4 countries