LOOKING FOR A PARTNER WHO CAN STEP IN TO CONNECT THE DOTS FOR YOU, SO YOU CAN FOCUS ON THE BIG PICTURE? STEP IN MARKETING & EVENT SOLUTIONS is there to connect the people, the ideas and the processes together to make a project happen. Whether a strategic plan, product launch, conference or trade show, you can trust that we will listen, collaborate, innovate and execute calmly and with a commitment to exceeding your expectations.With close to 30 years of Marketing, Sales and Event expertise, our unique advantage lies in our ability to seamlessly “step into” a business challenge or opportunity that needs to be managed and executed, on a project-by-project basis, and then “step out” when the objective has been achieved. The core capabilities offered by STEP IN are:S trategic Analysis and PlanningT actical Marketing and Sales ExecutionE vent Management and Production (face-to-face, hybrid and virtual experiences)P artner Collaboration and EngagementA commitment to these core capabilities allow STEP IN to provide exceptional service in the areas of event management, association management, promotions, trade shows, product launches, digital marketing, advertising, copywriting, graphic design, public relations, business development, presentations and support materials - with a particular emphasis on the Hospitality Industry.Client portfolio includes:Canadian Culinary FederationMari-Tech / SNAME / CanPlanGenWell ProjectChef Works CanadaEngage and Change (Project Winter Survival / Project Water)Entrepreneurs' Organization Toronto CAMSCCanSPEPCulinary Team Canada CR&B ShowRestaurants CanadaCanadian Women in FoodLeague Of RockPAST BRAND EXPERTISE: Tabasco, Patak's, Ocean Spray, Renee's, Nutella, Tic Tac, Pillsbury, Maxwell House, Nestle, Friskies, Old El Paso, Pfizer, Heinz, French's, Union Villa and Meal Exchange (non-profit) Contact us today to find out how we can STEP IN to connect the dots.sue@stepinmarketing.ca416.569.2433

Whether you want to engage your customers, build your audience, drive sales or increase your overall brand awareness, STEP IN MARKETING SOLUTIONS has the digital marketing expertise to help you succeed. In addition, STEP IN has partnered with Constant Contact – the leader in Small Business Marketing – to help you bring all of your marketing efforts together to grow your business. We are your single source for the marketing campaigns, contact management, event management and list growth tools you need to engage with your audience.Want to find out more about how to HARNESS THE POWER OF THE INBOX? Connect with us today for a FREE 30 minute consultation!sue@stepinmarketing.ca416.569.2433

- Brand involvement: Tabasco, Patak's, Mission, Mimi, Nestle Ice Cream, Ocean Spray- Primary marketing leadership of multi-brand portfolio for Canadian Foodservice marketplace (including development of brand strategies and objectives, execution of plans, P&L responsibility, budgeting and reporting)- Led development and execution of presentations, seminars, video productions, hospitality events, product launches, event participation, advertising, public relations, seasonal and operator promotions, POS material, incentive programs- Relationship building and maximization with all external marketing suppliers and agencies- Worked collaboratively and proactively with sales team to maximize field efforts in order to meet and exceed company growth objectives- Primary liaison with export department, production facility, regional sales teams and corporate chefs- Led all aspects of C.W. Shasky manufacturer participation in annual CRFA industry trade show- Member of CRFA Show Advisory Council- Provided ongoing leadership, direction and training for Marketing Associates and other internal resource functions- Developed and oversaw marketing programs and materials for all company-represented manufacturer brands, as required- Along with core Marketing role, assumed Office Management responsibility (for a 3+ year period), overseeing the administrative functions of Customer Service, Shipper/Receiver and Receptionist

- Brand involvement: Renee's Gourmet, Nestle Canada, Nutella and Tic Tac, Pfizer- Overall management of client service function for portfolio, including strategic planning, overseeing all aspects of creative development and execution, overall program management, financial planning and achievement of profit targets- Hiring, training and ongoing development of direct reports- Solicit and secure incremental business opportunities (existing and new clients)

- Brand involvement: Picnic Pack, Condiments, Ketchup, Pet Food- Development of brand strategies, establishment of business objectives, execution of plans, forecasting, inventory control and trade deal negotiations- Assisted Senior Product Manager in management of ketchup portfolio, including promotion development, research and advertising- Initiated and managed product development and launch of innovative seasonal multi-pack (Heinz Picnic Pac), achieving seasonal listings at all major grocery banners nationally and generating significant incremental profit in launch year, with minimal cannibalization of core condiment sales.- Recipient of Heinz Award of Excellence for Innovation in Marketing