Valerie Martinez Email & Phone Number

Texas, United States

Dallas, Texas, Us

Communications: Responsible for leading the guest communications strategy, database growth and activations of the Buff Rewards Loyalty program to drive sales, traffic and lifetime value of guests among 250+ locations. Defines and explores marketing technology opportunities for actionable insights that lead to growth and scalability. Operations: Own execution of acquisition and retention initiatives for Loyalty database, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.Cross-functional Collaboration: Collaborates with executives and franchise owners to determine local & national marketing strategies based on guest insights, operational needs and data analytics.

Denton, Texas, Us

Mentors students in the field, providing real-world insights and industry expertise.Collaborates with faculty members on research projects to bridge the gap between theory and practice.

Delft, Zuid-Holland, Nl

Communications: Managed internal communications strategies and created strategic communications plan. Facilitated and developed external facing press and executive presentations. Media Relations: Served as brand spokesperson and primary point of contact for relationships with local media. Marketing: Utilized Brand Capitol reporting, Ad tracker and global marketing analyses combined with local marketing research to develop comprehensive SWOT plans. Created content and SEO strategies for store website and local print/social media/e-mail campaigns. Community Engagement: Developed and stewarded in-kind relationships with community partners throughout the DFW metroplex, focusing on sustainability, children and human rights. Customer Experience: Utilized internal Pulse CX tool to analyze customer trends and experiences, influencing partners to create action plans to improve KPIs via data analytics. Worked across store to secure IKEA Family loyalty program touchpoints and partnerships for 150k customers.

Delft, Zuid-Holland, Nl

Communications: Meets and exceed customer and co-worker experience via connecting through different multimedia communications, focusing on SharePoint and intranet platforms. Created & introduced comprehensive internal engagement strategy that was then replicated nationwide. Events: Supported and executive grand openings in IN, TX, FL and WI through logistics planning, community engagement events and risk management. Tailored in-store events that were tested and rolled out as best practice to United States Loyalty Teams.

Dfw Airport, Tx, Us

Created and publicized employee engagement opportunities consistent with the airport’s community engagement and workplace giving initiatives. Facilitator of community outreach events. Manager of executive presentations and logistics for international delegations, leadership classes and educational visits to DFW International Airport. Coordinated with Marketing and Procurement teams to create and obtain branded content for internal and external audiences

Washington, Dc, Us

In partnership with the executive team at American Red Cross, I played a key role in developing and implementing strategic plans to communicate and monitor regional goals. As a Public Affairs Lead, I also represented the organization's crisis communications through various media platforms, ensuring effective messaging and outreach to the community. I collaborated closely with Disaster Recovery teams to ensure real-time updates and post incident summaries.

Fort Worth, Tx, Us

Coordinator of firm events including private Partner retreats and firm-wide trips for over 400 attendees. Provided support to both CEO and CFO as well as the facilitation of any special projects as identified by the management team. Oversight of Fort Worth building facilities and maintenance

Fort Worth, Texas, Us

Designed and managed a variety of special projects and strategic initiatives to identify opportunities to continually build and improve business relationships directly with customers. Researched, analyzed and consulted with marketing team, buyers, asset protection, store operations and the technology group to develop and implement multi-faceted projects targeted to increase profitability, control costs, and minimize corporate risk. Negotiated purchasing contracts with vendors and legal team to ensure compliance with corporate guidelines for profitability and cost control.

Fort Worth, Texas, Us

Training/Staff Development: Promoted by management to develop processes and procedures to improve the quality of training programs provided to 20-30 agents in a high-volume customer contact center. Coached team members to provide exceptional service to restore trust to disaffected customers. Created work schedules surrounding the needs of the contact center. Special Projects: Coordinated Gift Card redemption, fraud, and loss prevention. Researched and resolved Gift Card disputes and escalations with customers in a timely manner to ensure high-quality customer satisfaction.

Fort Worth, Texas, Us

Managed daily sales and operations for 12-50 employees. Trained and coached teammates to achieve operational excellence. Championed visual merchandising and hiring strategies. Assisted corporate visual merchandising team in developing floor plan strategies for store openings in Burleson, Arlington, Mansfield, Hurst, Wautauga and Southlake, TX.

Event Management: Negotiation of client and vendor coordination surrounding events including weddings, luncheons, receptions, dances, anniversaries, family reunions, holiday parties and charitable fundraisers both on and off-site.

Bachelor’S Degree, Communications/Sociology

Associate’S Degree, Associate Of Arts