Valerie Martinez Email & Phone Number

Texas, United States

Dallas, Texas, US

Communications: Responsible for leading the guest communications strategy, database growth and activations of the Buff Rewards Loyalty program to drive sales, traffic and lifetime value of guests among 250+ locations. Defines and explores marketing technology opportunities for actionable insights that lead to growth and scalability. Operations: Own.

Denton, Texas, US

Mentors students in the field, providing real-world insights and industry expertise.Collaborates with faculty members on research projects to bridge the gap between theory and practice.

Delft, Zuid-Holland, NL

Communications: Managed internal communications strategies and created strategic communications plan. Facilitated and developed external facing press and executive presentations. Media Relations: Served as brand spokesperson and primary point of contact for relationships with local media. Marketing: Utilized Brand Capitol reporting, Ad tracker and global.

Delft, Zuid-Holland, NL

Communications: Meets and exceed customer and co-worker experience via connecting through different multimedia communications, focusing on SharePoint and intranet platforms. Created & introduced comprehensive internal engagement strategy that was then replicated nationwide. Events: Supported and executive grand openings in IN, TX, FL and WI through.

DFW Airport, TX, US

Created and publicized employee engagement opportunities consistent with the airport’s community engagement and workplace giving initiatives. Facilitator of community outreach events. Manager of executive presentations and logistics for international delegations, leadership classes and educational visits to DFW International Airport. Coordinated with.

Washington, DC, US

In partnership with the executive team at American Red Cross, I played a key role in developing and implementing strategic plans to communicate and monitor regional goals. As a Public Affairs Lead, I also represented the organization's crisis communications through various media platforms, ensuring effective messaging and outreach to the community. I.

Fort Worth, TX, US

Coordinator of firm events including private Partner retreats and firm-wide trips for over 400 attendees. Provided support to both CEO and CFO as well as the facilitation of any special projects as identified by the management team. Oversight of Fort Worth building facilities and maintenance

Fort Worth, Texas, US

Designed and managed a variety of special projects and strategic initiatives to identify opportunities to continually build and improve business relationships directly with customers. Researched, analyzed and consulted with marketing team, buyers, asset protection, store operations and the technology group to develop and implement multi-faceted projects.

Fort Worth, Texas, US

Training/Staff Development: Promoted by management to develop processes and procedures to improve the quality of training programs provided to 20-30 agents in a high-volume customer contact center. Coached team members to provide exceptional service to restore trust to disaffected customers. Created work schedules surrounding the needs of the contact.

Fort Worth, Texas, US

Managed daily sales and operations for 12-50 employees. Trained and coached teammates to achieve operational excellence. Championed visual merchandising and hiring strategies. Assisted corporate visual merchandising team in developing floor plan strategies for store openings in Burleson, Arlington, Mansfield, Hurst, Wautauga and Southlake, TX.

Event Management: Negotiation of client and vendor coordination surrounding events including weddings, luncheons, receptions, dances, anniversaries, family reunions, holiday parties and charitable fundraisers both on and off-site.

Bachelor’S Degree, Communications/Sociology

Associate’S Degree, Associate Of Arts