Sergio Martinez Fernandez Email & Phone Number

Madrid, Es

Madrid, Es

Ksa,Uae,Bahrain

As COO, I oversaw the day-to-day operations and strategic direction of the company while collaborating with the executive team to develop and execute business strategies, drive operational efficiency, and ensure the organization's overall success.I also led and managed various departments, fostered culture of innovation, and guided the company towards growth objectives. In addition, I played a key role in shaping the company's vision and mission, contributing to long-term sustainability and success.My key accomplishments include:• Achieved 8X increase in valuation from initial $0.2M to final sell price of $1.6M, securing acquisition by prominent player in Saudi Arabia and marking significant success.• Developed Auto-Tech Start-Up from concept to Minimum Viable Product (MVP) in mere 12 months and successfully maintained robust monthly sales growth rate of 30% per month.

Bahrain

I headed daily operations and ensured efficient utilization of resources. At the same time, I implemented strategic plans to drive growth and profitability while leading various departments, coordinating with cross-functional teams, and optimizing processes to achieve operational excellence. Furthermore, I established and maintained strong relationships with stakeholders, developed a positive work culture, and aligned the company with goals and objectives.My key accomplishments include:• Attained remarkable financial turnaround, shifting from $2M losses to $1.4M profit, outperforming Contingency Plan by 2 years.• Implemented comprehensive re-engineering process and structural changes, optimizing systems, and introducing new business lines.• Maximized cash flow and enhanced cost-efficiency processes.• Executed 2-phase project to evolve ULTRATUNE Middle East from concept to profitable company, reaching breakeven within just 18 months.• Successfully managed company's transformation to IAssist Middle East, returning as GM.• Orchestrated complete overhaul of systems, providers, software, and personnel, establishing company as sector leader.

Ksa

As the Manager of Strategy & Planning, I was required to develop, execute, and oversee the company's strategic initiatives. I also collaborated with the executive team to define long-term goals, create actionable plans, and monitor implementation.Additionally, I analyzed market trends, competitive landscapes, and internal data to provide insights and recommendations, ensuring the organization's growth, efficiency, and competitive advantage. Simultaneously, I also drove cross-functional coordination, managed resources, and adapted strategies in response to evolving business dynamics.My key accomplishments include:• Spearheaded development and introduction of innovative portfolio products, including motor insurance with GAP coverage, driving revenue growth with over 600K new policies and $30M in revenue while maintaining 48% expected loss ratio.• Took lead on crucial ERP project and establishment of online customer service platform.• Recognized for expertise and nominated as external advisor to CEO.• Implemented in-house Roadside Assist program, saving $2.5M annually on third-party services and efficiently amortizing 12 redundant positions.

Capital Governorate, Bahrain

Spain -Bahrain

Master Of Business Administration - Mba, Finance And Financial Management Services

Bachelor Of Business Administration - Bba