Sharon Mccafferty Email & Phone Number

Leicester, United Kingdom

During my time at CODE I have created and led our annual sales and marketing strategy, with a heavy emphasis on data, solid marketing techniques and clear return on investment analysis.This strategic approach has led to:1) 100% room occupancy for 5 years straight in a very challenging marketplace2) Cost and efficiency savings across paid for advertising, especially Google Ads 3) A new lead conversation model, created by myself to form a tailored customer funnel with proven results4) Event plans, including attendance at university open days and housing fairs, with proven and trackable conversation to bookings.5) A new, mobile friendly website - implementing a radical overhaul including site structure, new booking process and enhanced written copy and images6) A new communication strategy for current residents - including new email and text alerts, a dedicated "Welcome to CODE" website and supporting printed materials.

Key highlights include:1. Helping the University to become the number 1 recruiter in the UK (out of 354 providers) for ‘Clearing students’ in 2017 with a targeted and integrated Clearing campaign.2. Modifying the January 2017 International Adwords campaigns, resulting in the University’s highest ever CTRs: 10% in Nigeria, 11% in Pakistan and 8% in India.3. Improving the November Open Days 2016 campaign leading to a 9.22% conversation to goal (Open Day booking).Responsibilities: • Creating a two-year digital strategy that looks at transformation across the business, including direct applications (“purchase”) and customer management (e.g. the implementation of a new CRM system).• Working with in-house staff and our media-buying agency to expand and optimise our digital advertising spend, including radically changing the approach to Adwords, social media and other PPC campaigns.• Managing the University's web presence, including launching a series of short-term development fixes on the legacy platform, implementing a mobile-first style guide and new design ethos and leading the procurement process for a new platform supplier.• Creating a new training programme for digital and marketing operations staff to ensure better prediction and measurement of our return on investment and implementing a communication process to inform senior leaders of our improved figures.

Birmingham

· Managing the University's web presence, including responsibility for long-term strategy, project management and creating web pages/sections to support key marketing goals.· Operating the University's Customer Relationship Management system, ensuring high conversion rates on targeted email campaigns.· Managing the University's Social Media Strategy and social media output.· Leading the University's multimedia team and multimedia strategy. · Analysing all aspects of the University's online marketing (including Google Analytics, SEO and digital advertising) to maximise return on investment.· Working with web developers and other agencies to continually ensure our online platforms enhance the user experience.

Loughborough

· Managing and co-ordinating all public relations and communications work for the governing body.· Developing and co-ordinating marketing campaigns.· Overseeing the launch of the ASA & British Swimming’s website www.swimming.org· Creating online and offline campaigns to increase traffic to the website, including SEO and social media work.· Daily uploading/editing of content for the website and Twitter.· Line managing the work of the ASA’s PR officers.

·Assessing communication and marketing needs and working up packages of activity to meet them.· Writing, printing and posting news releases.· Writing articles for internal and external publications.· Answering queries from the media on a daily basis.· Developing, creating content and maintaining the Media Centre section of the website.· Conducting communication training and offering PR advice

Nuneaton

· Researching, writing and editing articles six days a week, with particular emphasis on health, local politics and features.· Liaising with members of the public, official bodies and other media.· Arranging photo opportunities.· Managing other journalists and work experience students.