Samantha Masabny Email & Phone Number

Norway, ME, US

Norway, Maine, United States

Norway, Maine

A NOD TO THOSE WHO KNOWThe Woods Maine is an original lifestyle brand for thoughtful consumers. Experience a celebration of a place like no other, with signature hand-drawn apparel that gives back to local landscapes, and a luxury treehouse made for immersive, extraordinary Maine stays.The Woods Maine Treehouse bring together the best of rustic and.

Cambridge, MA / Remote

Greater Boston Area

• An expert in Inbound Sales and Marketing. Developing strategies and executing marketing programs by providing consulting in the areas of: SEO, link building, paid search marketing, blogging, content creation, email.
• 2014-2017 Top Performer: Professional Services Sales with over $100k in Professional Services sold annually.
• 2016 Top Performer: Increased Customer Dollar Retention by over 11% in 2H of year compared to 1H.
• Responsible for the management and retention of over 120 HubSpot Enterprise customers.
• Developed training for new hires on how to drive Customer Success leveraging HubSpot Academy resources and HubSpot Professional Services.

Greater Boston Area

Advise HubSpot customers on creating an Inbound Marketing lead generation process centered around such tactics as: Persona Development, SEO, Content Creation, Social Media Promotion, Email Marketing Automation and Sales/Marketing Alignment.

Greater Boston Area

• Responsible for developing key client relationships with major House Account agencies and advertisers.
• Manage mobile campaigns consisting of CPC, CPM, HTML5, and Rich Media.
• Provide mobile marketing strategy to client teams to assist with advertisers’ messaging and mobile delivery- including creative and device specific recommendations to increase overall brand reach.
• Optimize results by organizing structure and delivery of campaigns based on clients’ end goals.
• Monitor and report on revenue impacting systems to ensure maximum profitability of Jumptap performance based delivery tools.

United States

• Coordinating multiple operation groups to develop campaign strategies, create custom products, maintain timelines, and syndicate all creative.
• Communicate directly with agencies and clients on behalf of Global Sales.
• Responsible for performance tracking on lead generation, CPL, CPM, CPC, and CPE programs.
• Manage backlog and revenue recognition between in-house systems and third party reporting.
• Responsible for all post sale activity and follow up.

• Manage over $5 million worth of advertising campaigns from inception to completion.
• Build and maintain client relationships with major agencies and advertisers including Citrix, Google, Dell Compellent, Compuware, CDW Corporation, and Iron Mountain.
• Assist in the training of new Campaign Managers.
• Escalation point for all client issues both internally and externally.
• Communicate daily with Sales, ROI Consulting, Product Management, Trafficking, Inventory, and Senior Management with regards to campaign status and execution.
• Provide and analyze campaign status reports for internal sales team and clients.

Newton, MA

• Coordinate the receipt of creative materials from advertisers and agencies to ensure creative deadlines are met for both Online and ROI initiatives.
• Assist with various online media initiatives.
• Provide source of general information for sales team.

Research greater Boston area for corporations and organizations in need of assistance with special event planning/management; Network with area special event vendors; Develop corporate marketing and communications campaigns, including electronic newsletter, website content, and referral program; Market invitations, favors and stationery for.

Assisted property owners in preserving and increasing the value of their real estate investments. Manage the day-to-day operations, including finding and placing qualified tenants and ensuring the property is in good working order.

• Support marketing efforts and plan / execute all aspects of numerous marketing, community, and fundraising events to attract intended target markets, accelerate sales, and build relationships.
• Developed and Managed four successful Toll Advantage Day Silent Auctions; overall raised $25K for the Boys & Girls Club of Jersey City, Hoboken-North Hudson YMCA, and the Hoboken University Medical Center.
• Planned and executed the grand opening for flagship property, attracting over 120 local realtors; accountable for concept and menu development as well as promotion of the event.
• Initiated and Developed re-launch of the Realtor Reward Program to motivate and maximize commitment from over 450 realtors; Created and Maintained program documents, conducted procedural training for sales, and planned.

• Served as a liaison to New York Women in Communication and co-chairs of 7 committees in the planning and implementation of the 2006 Matrix Awards sponsored by Oxygen; accountable for understanding all facets of event.
• Coordinated award submissions for the entire network.
• Drafted submissions and provided creative direction on packaging for 3 Award-Winning Beacon Awards.
• Point person for recruiting, hiring, and placing interns throughout the company.

Provided support to a team of seven including executives. Supervised department interns. Assisted with creation of press kits, maintained press-distribution database, compiled press clips, and coordinated company-wide meetings and press events.

Managed 5 team members on 3-5 promotional events per week; was accountable for event execution and summary reporting. Assisted the morning show staff; tracked air checks to ensure client expectations were met. Greeted and prepared talent during in-person and phone interviews, including preparing for backstage meet-and-greets at concerts.

Certificate In Digital And Graphic Design Technologies, Mac Os, Photoshop, Dreamweaver, Flash, And Website Usability,

B.S., Marketing

Activities and Societies: Team Manager, Saint Joseph's Woman Basketball (2000-2002)Studied Abroad: Cuba,Mexico, Spain, and Italy