Sherry Masengarb Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater New York City Area

• Defined new product functionality requirements for both back office ticketing systemsand online fully-responsive customer facing products.• Interfaced with developers and product engineering to identify usable solutions.• Consulted with User Experience designers to ensure new functionality filled theneeds for our customers.• Conducted internal requirements review calls with client engagement as well asengineering and development colleagues. These calls are regularly held to reviewnew functionality and allow additional voices and user experiences to contribute tothe overall project.• Audited Quality Assurance test cases to ensure that all components of newfunctionally are tested.• Tracked projects from requirements research through to product deployment.• Oversaw the implementation of new features specifically related to General DataProtection Regulations for global markets.• Continued advocacy for global market interests and representing EMEA and APACrequirements to United States product management executives.

London, United Kingdom

• Managed the introduction of the Tickets.com flagship software ProVenue Ticketing System into the British, Dutch, and German markets. • Represented international interests for offices in the EMEA and APAC regions with the United States engineering and product management team. • Conducted regular demonstrations and training of the ProVenue Ticketing System to existing clients such as Sempreoper Dresden prior to their migration.• Authored all requests for information in response to ticketing tenders, and conducted all demonstrations during the selection process. • Oversaw the system migration of Southampton Football Club to the proprietary Tickets.com ProVenueX ticketing system and offered on-site support and training for the ticket office staff and game-day operations. • Consulted with the Club regularly to record the enhancement requirements and engaged with an external developer to communicate the system requirements.

Dallas/Fort Worth Area

• Oversaw the system migration of the Miami Marlins to the proprietary Tickets.com ProVenue ticketing system as well as the building of a new 36,000 Major League Baseball ballpark,• Consulted with customers regularly to ensure that the ticketing system was properly configured to best suit their needs. • Conducted extensive Operational Readiness Testing prior to the deployment of each new version of the software. • Analyse and diagnose reported system bugs and whenever possible, developed alternative work-flows to avoid disruptions in service. • Worked closely with product engineering and product management colleagues to identify potential enhancements.

Vancouver, Canada Area

• Worked with the VANOC’s ticketing operations manager to coordinate all operational procedures and policies.• Consulted regularly with VANOC’s ticket operations, venue design, venue management and spectator services teams to gather all information necessary to configure the ticketing system, including venue designs, and sport schedules. • Configured ticketing manifests for 18 distinct Olympic and Paralympic venues as well as 4 Cultural Olympiad theatres.• Assisted VANOC’s operations manager in managing ticket inventory & quotas.• Managed games-time operations and assisted in training at Tickets.com call centres, ticket outlet at Vancouver Tourism, main ticketing centres in Vancouver and Whistler BC, as well as all venue ticket offices.• Supervised Olympic games-time Help Desk which provided support to Venue Ticket Managers and box office supervisors for over 250 different sport sessions over 17 days of the 2010 Olympic Winter Games.• Designed over 50 thermal ticket format files using FGL/HTML metadata for use in ticket office on-demand ticket printing for all Olympic, Paralympic and Cultural Olympiad events.

Washington D.C. Metro Area

• Managed the building of events for the Washington Nationals Baseball Club and Royal Oak Music Theatre for sale through box office, Internet, phone and outlet channels. This includes 82 regular season home games, weekly onsales, parking and suites, plus minimum of 4 season events.• Implemented new proprietary technology which allows patrons to receive their event tickets directly to their mobile phone.• Created seating manifest for new 42,000 seat ballpark completed prior to 2008 season. • Consulted with the Nationals executives daily with to ensure ease of use and fulfilment of all departmental requests.• Organized the creation of over 70 special ticketing offers (B2B) and coordinated with the club and MLBAM to individualize each through custom splash pages, URL and discounts.• Prepared ticket manifest and managed event access control for 2008 Papal Visit to Washington DC and Nationals Park.

Dallas/Fort Worth Area

Supported team account executives in the sale of season tickets achieving 89% season ticket holder renewals following the lockout year. Filled all ticket requests using the ProVenue Elite ticketing system.Answered incoming phone calls on the Season Ticket Holder Hotline and provided outstanding customer service to the Dallas Stars fan base.Resolved ticket issues at 45 home games including duplications, exchanges and individual game purchases.Staffed ticket office for several third party events filling ticket requests and working closely with promoters to ensure ticketing needs were met.Volunteered for season ticket holder events, including ‘Casino Night’ a charity event, raising over $125,000 for the Dallas Stars foundation.

Dallas/Fort Worth Area

Project Coordinator responsible for all Media Relations for the Rimington Trophy, awarded annually to the outstanding collegiate center in Football. Includes working with Sport Information Directors to coordinate interviews with all student athletes on the Rimington Trophy watch list, presenting to the National College Football Awards Association, and publishing weekly Rimington Reports throughout the college football season.

Dallas/Fort Worth Area

Media Relations intern responsible for assembling weekly clip books for regional sports channel FSN Southwest. Compiled content for "The Daily Wire" including daily programming, featured guests, and event listings using html code. Aided in the promotion, preparation and event coordination for summer 7-on-7 High School Football tournament held in College Station. Point-of-contact for media campaign surrounding "The Greatest High School Football Game of All Time".

Dallas/Fort Worth Area

Provide accounting support for the NBA's Dallas Mavericks. Also assisted with game day preparations for the Communications department.

Dallas/Fort Worth Area

Developed creative solutions for clients to increase their public awareness and marketing strategies

Dallas/Fort Worth Area

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