Saurabh Mathur

Saurabh Mathur Email and Phone Number

B2B Marketing Generalist with hands-on experience in formulating & executing Marketing Strategy, Digital & Content Marketing, Product Marketing, SEO, SEM, Account-Based Marketing, Hubspot & Salesforce @ Innefu Labs
Saurabh Mathur's Location
Gurgaon, Haryana, India, India
Saurabh Mathur's Contact Details

Saurabh Mathur personal email

Saurabh Mathur phone numbers

About Saurabh Mathur

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐦𝐦𝐚𝐫𝐲Enterprise B2B marketing experience in IT software companies.- Proven expertise in setting up marketing departments, including team building, vendor management, tool implementation, and process optimization.𝐑𝐞𝐜𝐞𝐧𝐭 𝐫𝐨𝐥𝐞 𝐚𝐭 𝐙𝐞𝐧𝐚𝐭𝐢𝐱: - Established a complete marketing department aligned with management's vision. - Managed Digital Marketing, Content Marketing, Product Marketing, Marketing Automation, CRM, Social Media, Email Marketing, Vendor Management, Account-Based Marketing (ABM), and Event Management. - Achieved a 300% increase in website traffic, a 600% rise in lead generation, and influenced 7 enterprise customers.𝐏𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐒𝐢𝐫𝐢𝐨𝐧𝐋𝐚𝐛𝐬: - Worked on HubSpot Marketing Automation, Salesforce CRM Management, and Performance Marketing (Google Ads and LinkedIn Ads).𝐏𝐫𝐢𝐨𝐫 𝐫𝐨𝐥𝐞 𝐚𝐭 𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐝𝐚𝐭𝐚 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: - Managed HubSpot, Salesforce, blog writing, PR, and Email Marketing.𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬- 12+ years of in-house marketing experience with B2B enterprise SaaS, IoT automation, and data analytics companies.- 8 years of experience in HubSpot and Salesforce.- Expertise in Digital Marketing, including Content Marketing, Email Marketing, Social Media Management, and Performance Marketing.- Skilled in Marketing Operations and Lead Generation through B2B databases like ZoomInfo, Lusha, Apollo, and LinkedIn Sales Navigator.𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧- MBA in Marketing from IBS Hyderabad (2011).- B.E. in Electronics and Communications (2008).𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬- Marketing Automation: HubSpot- CRM: Salesforce- SEO: SEMrush- Performance Marketing: Google Ads, LinkedIn Campaign Manager- Website Management: WordPress𝐒𝐤𝐢𝐥𝐥𝐬- B2B Marketing- Account-Based Marketing (ABM)- Digital Marketing- Content Marketing- Email Marketing- SEM & SEO- Social Media Management- IT Marketing𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐃𝐞𝐭𝐚𝐢𝐥𝐬- Email: saurabh.mathur@hotmail.co.in- Mobile: 8130820662

Saurabh Mathur's Current Company Details
Innefu Labs

Innefu Labs

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B2B Marketing Generalist with hands-on experience in formulating & executing Marketing Strategy, Digital & Content Marketing, Product Marketing, SEO, SEM, Account-Based Marketing, Hubspot & Salesforce
Saurabh Mathur Work Experience Details
  • Innefu Labs
    Deputy General Manager Marketing
    Innefu Labs Oct 2024 - Present
    New Delhi, Delhi, In
    Building marketing team at Innefu Labs
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  • Zenatix By Schneider Electric
    Head Of Marketing
    Zenatix By Schneider Electric Apr 2021 - Sep 2024
    Gurugram, Haryana, In
    𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 - Hired by CEO of Zenatix and AVP Strategy of Hero Electronix (Investor) to set up an entire marketing department from scratch and onboard team, tools, vendors and processes to achieve growth𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – Mentored and trained the team of 2 marketers to create sales pitch decks, brochures, explainer videos, case studies, LinkedIn carousels, Infographics and social media posters to promote the product to our target audience𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧:𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Create high-quality content (e.g., blog posts, case studies, white papers, webinars) across various marketing channels. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥𝐬 - Created 50+ sales pitch decks, 20+ brochures, 200+ blogs, 20+ videos, 400+ image creatives for social media.𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧:𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 - Delivered 1000+ cold email leads to the sales team, converting into 7 enterprise customers, through the combination of a marketing automation tool and purchased B2B databases𝐒𝐄𝐎 - Increased SEO ranking on the targeted keywords from non-existent position to top 10 rankings by supervising an SEO agency and spearheading aggressive in-house blog writing𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧:𝐂𝐫𝐞𝐚𝐭𝐞 𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Develop and manage the brand’s content strategy, including the creation of engaging and informative content that resonates with our target audience. 𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬 - Organized 10+ webinars, managed 10+ events to increase brand visibility𝐎𝐭𝐡𝐞𝐫𝐬:𝐕𝐞𝐧𝐝𝐨𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Evaluated various SEO, Website development and B2B lead generation agencies and onboarded cost-effective and ROI-driven agencies for the company
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  • Sirion
    Marketing Manager
    Sirion Feb 2017 - Mar 2021
    Lehi, Utah, Us
    𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Marketing company’s B2B SaaS enterprise software’s to the international target audience (primarily US Market), using various marketing channels like digital marketing, integrated marketing campaigns, B2B events, webinars, display advertising, and social media platforms, to manage brand positioning of the company.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐇𝐮𝐛𝐒𝐩𝐨𝐭): Managing HubSpot marketing automation and its integration with Salesforce, to automate all current and legacy marketing processes and sales funnel management.𝐂𝐑𝐌 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞): Administration of Salesforce CRM and its integration with Marketing automation and training the team to increase its adoption.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing the company’s brand presence on Twitter, LinkedIn, and Facebook.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Marketing content like whitepaper, product briefs, webinar recordings, and videos to the target audience via integrated marketing campaigns. 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).𝐏𝐏𝐂 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Experience in setting up and optimizing PPC campaigns on AdWords, AdRoll and LinkedIn.𝐁2𝐁 𝐞𝐯𝐞𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing event logistics for international B2B events, remotely from India. 𝐒𝐄𝐎: Managing on-page SEO of the website using tools like SEMrush, Moz, and Yoast plugin (WordPress).𝐀𝐠𝐞𝐧𝐜𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – Managing website agency and graphic designer of the company.
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  • Absolutdata Analytics-An Infogain Company
    Senior Executive, Marketing
    Absolutdata Analytics-An Infogain Company Sep 2012 - Jan 2017
    Alameda, Ca, Us
    𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Marketing company’s b2b products using all digital assets, email campaigns and social media platforms to ensure brand positioning of the company𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Summarize research to help outline/draft blog posts, media query responses, case studies, collateral, etc. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing company’s brand presence on Twitter, Linkedin and Facebook𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Planning, scheduling, creating and executing all of the elements of a marketing campaign ( i.e. blog posts, email content, website updates, webinars, whitepapers, infographics, social posts etc)𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Manage Hubspot, ReadyTalk, Insideview, Hootsuite, Clearslide, Google Analytics and other marketing applications𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Track campaign results and create detailed reports with data analysis of all marketing activities𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Research and analyze market trends, target personas, specific media queries, competitor offerings, product specifications, etc.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Authoring thought leadership media queries on behalf of c-level executive team 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Support communications efforts to ensure internal employees and key stakeholders are informed of marketing activities𝐂𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥 𝐑𝐞𝐩𝐨𝐬𝐢𝐭𝐨𝐫𝐢𝐞𝐬: Maintain the repository for marketing assets and sales tools𝐂𝐫𝐨𝐬𝐬 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Liaise with internal and external support teams (design, IT, vendors like PR, web etc.)𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Ideation and support of demand generation campaigns𝐀𝐠𝐞𝐧𝐜𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing PR agency and Website agency of the company
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  • Absolutdata Analytics-An Infogain Company
    Research Analyst
    Absolutdata Analytics-An Infogain Company Aug 2011 - Aug 2012
    Alameda, Ca, Us
    𝐏𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐬, competitive intelligence report, industry trends, SWOT, strategy and financial analysis, basis on various requirements client may have.𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Synthesizing and analyzing the collected information to draw meaningful insights, understanding market trends, and using them in preparing client presentations.𝐑𝐞𝐩𝐨𝐫𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 involving data representation through graphs/charts/tables, interpretation and analysis, writing executive summaries and providing key insights and recommendations𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐬𝐞𝐜𝐨𝐧𝐝𝐚𝐫𝐲 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 and applying the outcome to arrive at conclusions/solutions for the clients request - especially through publicly available sources𝐄𝐱𝐜𝐞𝐥: Carry out analysis in MS-Excel and building presentations in MS-PowerPoint
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  • Sharp Electronics
    Management Trainee (Intern)
    Sharp Electronics Feb 2010 - May 2010
    Montvale, Nj, Us
    4 months training as Management Trainee
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  • Bharat Sanchar Nigam Limited
    Telecom Engineer - Ewsd Division (Intern)
    Bharat Sanchar Nigam Limited Jun 2007 - Aug 2007
    In
    3 months training as Telecom Engineer in EWSD exchange of BSNL
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  • Rajasthan Electronics & Instruments Limited
    Electronics Engineer - Solar Division (Intern)
    Rajasthan Electronics & Instruments Limited Jun 2006 - Aug 2006
    Jaipur, Rajasthan, In
    3 months training as Electronic Engineer at REIL in various technical functions of the company i.e Solar Cell division, Agro-electronics instruments division, Industrial electronics & SPV Products
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Saurabh Mathur Skills

Writing Positioning Champ Company Profiling Market Hubspot Chess Sales Automation Sales Market Research Competitive Analysis Digital Marketing Competitive Intelligence Marketing Automation Synthesizing Fmcg Segmentation Business Information Google Analytics Company Profiles Webinars Article Management Public Relations Media Coverage Hootsuite Metrics Data Mining Dealing Powerpoint Salesforce.com B2b Market Intelligence Education Web Analytics Team Management Strategy Microsoft Office Customer Insight Microsoft Excel Training Qualitative Research Audience Customer Analysis Intranet Gender Product Launch Project Management Research Pc Games Reporting Analysis Drawing Campaigns Advertising Agency Information Graphics Social Media Management Professional Retail Site Maintenance Star Thought Leadership Data Analysis Digital Assets Communication Business Development Business Analysis Lead Generation Business Operations Repository Webex Swot Marketing Queries Drafting Big Data Business Analytics Entertainment Business Intelligence Project Planning Project Launching Engagement Quantitative Research Ibs Hyderabad Analytics Presentations Media Computer Proficiency Business Systems Spss Websites Consumer Behaviour Smo Meaningful Magazines Portals Market Entry Blogging Certificate Of Appreciation Predictive Analytics Electronics Business Insights Racing Business Planning Microsoft Word India Office Automation Financial Analysis Social Media Marketing Market Analysis Email Marketing Business Strategy Strategic Consulting Inbound Marketing Client Presentation Mis Delivery

Saurabh Mathur Education Details

  • Ibs Hyderabad
    Ibs Hyderabad
    General
  • University Of Rajasthan
    University Of Rajasthan
    Electronics And Communications Engineering
  • Emmanuel Mission Sr. Sec. School - India
    Emmanuel Mission Sr. Sec. School - India
    Mathematics

Frequently Asked Questions about Saurabh Mathur

What company does Saurabh Mathur work for?

Saurabh Mathur works for Innefu Labs

What is Saurabh Mathur's role at the current company?

Saurabh Mathur's current role is B2B Marketing Generalist with hands-on experience in formulating & executing Marketing Strategy, Digital & Content Marketing, Product Marketing, SEO, SEM, Account-Based Marketing, Hubspot & Salesforce.

What is Saurabh Mathur's email address?

Saurabh Mathur's email address is sa****@****ail.com

What is Saurabh Mathur's direct phone number?

Saurabh Mathur's direct phone number is (415) 528*****

What schools did Saurabh Mathur attend?

Saurabh Mathur attended Ibs Hyderabad, University Of Rajasthan, Emmanuel Mission Sr. Sec. School - India.

What are some of Saurabh Mathur's interests?

Saurabh Mathur has interest in Economic Empowerment, Technology, Market Research, Politics, Education, Business Research, Analytics, Marketing, Science And Technology, Research And Analytics.

What skills is Saurabh Mathur known for?

Saurabh Mathur has skills like Writing, Positioning, Champ, Company Profiling, Market, Hubspot, Chess, Sales Automation, Sales, Market Research, Competitive Analysis, Digital Marketing.

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