Leveraged multiple channels as subject matter expert for client base marketing in $3B segment, creating client loyalty and enhancing client retention, migration and upsell programs.• Developed, coordinated and implemented multiple touch sales and marketing campaigns, tracked results, and provided analysis and recommendations for future improvements. Most recent regional campaigns yielded 13:1 ROI and $2.3M in incremental sales. • Enhanced client experience by leading Six Sigma "green belt" project of a cross-functional team that streamlined and standardized communications, eliminating over 30 redundant client emails and consolidating regulatory notifications into customizable message center. • Directed multiple subject matter experts in the creation of a “one client sales experience” process when purchasing products across business units, part of ADP’s “Simplify Innovate Grow” initiative. Successfully shortened cycle from 6 approvals to 1 and shortened entire average sales cycle from 15 days to 2 days. • Created and administered largest private client community within ADP’s social network, The Bridge, allowing clients to leverage ADP experts and peers for best practices and advice on any Human Capital Management (HCM) issues.• Conducted monthly webinars to entire client base on various HCM topics, designed to help them maximize the effectiveness and efficiency of their product(s).• Partnered with Product Management, Finance, Service, Sales and other stakeholders to support corporate and regional marketing efforts across the entire client lifecycle.

Drove long-term, sustainable growth by providing oversight of $180M Commercial Customer sales channel to migrate customers to subscription-based services. Performed forecasting and analysis to develop strategies for maximizing benefit to D&B and its customers over entire product/relationship lifecycle.• Provided training, guidance and final approval on contract negotiation strategies that best demonstrated value proposition to customers.• Developed and launched new customer acquisition (NCA) model to attract new business by coupling promotional pricing with long-term customer retention strategies.• Collaborated with Sales, Legal and Policy to improve efficiencies and provide direction to salespeople and leaders throughout organization.

Created promotions that were fresh, competitive and strategically profitable across audiences, generating over $234M in gross revenue in 2006. Analyzed and coordinated revenue development initiatives to identify most strategically beneficial. Organized and prioritized guidelines, costs and technical issues across multiple departments, generating more than $34M in revenue in 2007, including $30M of incremental revenue.• Chaired monthly Marketing meeting regarding issues related to promotions, pricing and availability and facilitate communication across entire organization.• Negotiated, developed and launched Nick On The Go video entertainment player, estimated to generate $7M net profit annually.• Partnered with relocation company for exclusive partnership, geared toward long-term rentals; estimated to generate $1.5M incremental revenue annually.• Led monthly presentation to Senior Management on project development status and action items.• Developed promotional campaigns for Hertz Prestige Collection and Hertz Fun Collection, which were directly responsible for 2006 gross revenue of $74M and $57M, respectively.• Designed pricing strategies for all E-Commerce products, which generated 2006 gross revenue of over $1B.• Led effort to eliminate “blackout dates” from all money-off coupons.

Developed leisure pricing and revenue management strategies and directly oversaw hiring, training and work progress of regional managers and analysts.• Took ownership of all large revenue events to ensure maximum contribution.• Established retail, government, association and promotional rates for US markets.• Developed Internet pricing for major online partners (Expedia, Travelocity, Orbitz, Priceline, Hotwire).• Oversaw implementation of worldwide pricing system.