As the Media Producer and Copywriter for San Diego's largest casino, I spearhead comprehensive advertising campaigns for a dynamic property that includes a 133,000 sq. ft. gaming floor, three hotel towers, multiple dining establishments, and a retail outlet center. I craft engaging, high-impact copy across a wide range of platforms—covering everything from monthly newsletters, TV and radio ads, social media content, and printed materials to web copy, direct mail campaigns, digital assets, signage, press releases, and outdoor advertising. In addition, I manage written communication projects to meet diverse collateral requirements, from displays and website graphics to brochures and press releases. I consistently meet tight deadlines and maintain quality standards by delivering preliminary drafts on time and in accordance with established formats.My role extends beyond copywriting to sourcing and coordinating professional talent, including actors and voice-over artists, to enhance the creative vision of each project. I also produce video content that promotes the property across traditional, social, and digital media platforms.With a deep understanding of direct response marketing and advertising, I specialize in promotions, offers, graphic design, consumer behavior analysis, media planning, and production processes. My goal is to create compelling narratives that resonate with diverse audiences while driving brand engagement and success.

As a featured monthly entertainment columnist, I specialize in covering San Diego County’s vibrant live event scene, with a focus on comedy, theatre, dining, and other cultural happenings. My work highlights the unique experiences that make this region a dynamic hub for entertainment, while providing insightful and engaging content for readers seeking the best in local arts and nightlife. With a deep understanding of the local landscape, I aim to shine a spotlight on the talent and venues that contribute to the county’s diverse cultural fabric.