Simon Barker Email & Phone Number

South Australia, Australia

Port Melbourne, Victoria, AU

Port Melbourne, Victoria, AU

The role primarily involves supporting dealers in the the zone to achieve and exceed sales targets by ensuring plans are in place to maximise vehicle wholesaling for the region. This is enabled through the review of Dealer inventory levels and the recommendation of the requisite volume and mix of stock required in order to achieve and exceed the sales.

Melbourne, VIC, AU

• Development of Mercedes-Benz Vans POV strategy
• Management and Remarketing of all returning lease and agility vehicles
• Management of de-fleeting all demonstrators, marketing vehicles & employee lease vans
• Management of RV process
• Development of Dealer POV process and tools – warranty, service plans, used agility and leasing

Melbourne, VIC, AU

- Responsible for 19 Mercedes-Benz Vans dealerships across three states- Achieved 114% of 2016 & 118% of 2015 retail sales target- Ensuring dealers achieve volume and market share targets- Dealer target setting for my Zone - including model and seasonal adjustment- Delivery of successful run-out of present Vito- Launch of new Vito in July 2015 - Assist.

London, England, GB

• Responsible for 13 Fiat, Fiat Commercial vehicles, Alfa Romeo, Jeep, Chrysler & Dodge dealerships in QLD
• Ensuring that wholesale & retail sales objectives are achieved along with parts target.
• Responsible for dealers weekly reporting on sales, enquiries and wholesale purchases.
• Managing quarterly marketing plans and spend to achieve sales targets.
• Website and dealership traffic monitoring; developing local marketing programs.
• Monitoring CSI scores and developing CRM activities and customer contact points.

Adelaide, South Australia, AU

Responsible for delivering brand marketing campaigns and materials to support national sales programs company websites, managing SEO for various pages re-writing copy and updating links to enhance, understanding page naming protocol for various sections and changing to increase SEO. Increasing website revenue through Google DfP by 100% through managing.

Sydney, NSW, AU

• Responsible for 13 rural dealerships in South Australia and Broken Hill (NSW)
• Ensuring the wholesale and sales objectives were achieved on a monthly and quarterly basis.
• Working with dealers to develop & implement individual local and regional marketing plans.
• Tracking website enquiries, SEO for websites, AdWords campaigns, Google analytic reporting.
• Event and retail marketing campaigns for sales and product launches.
• Developed CRM processes for ongoing customer contact.

Milton Keynes, GB

I was responsible for the National, Retailer and Fleet Marketing with a combined six figure budget. I worked with the heads of marketing, operations and planning to develop brand and tactical campaigns that ultimately delivered traffic to the retailer network. Managing the creative and media agencies in 2009, we delivered a successful tactical schedule.

Milton Keynes, GB

I wrote and delivered the Used Car Marketing Plan for 2005/06 managing a six figure budget. 2005 was record year for the brand as we broke 40,000 used cars sold for the first time. I managed the delivery of the Used Car website with a state of the art Used Car Locator, along with an email communications platform. We also conducted a piece of consumer.

I was responsible for marketing activities of 16 Saab dealerships working very closely with the Area Sales manager to help the centres achieve their targets. I had control of and would forecast annual marketing spends and budgets. I delivered national tactical programs, developed local and regional strategies (including traditional and new media elements)..

Leeds, GB

Traditional advertising account management position, I was working on three retail client accounts by managing agency processes, staff, budgets and forecasts for my accounts. I developed and executed through-the-line campaigns for them. I was also involved with new business strategies and pitches.

Coventry, West Midlands, GB

I was responsible for the marketing, advertising and promotional activities for 24 Jaguar dealerships, delivering short and long-term marketing plans for the franchises. I managed relationships with advertising agencies, PR agencies and with the local and regional media. I planned, budgeted and executed promotional events and developed databases to profile.

Solihull, West Midlands, GB

Norwalk, Connecticut, US

Undergraduate placement, wrote my thesis on Marketing Databases

Pv44 Confirmation, Business Leadership

Academy Of Excellence

Master'S Degree, Marketing

Post Graduate Diploma In Marketing, Marketing

Ba Hons, Business Studies (Marketing)

Education record