Simon Barker Email & Phone Number

South Australia, Australia

Port Melbourne, Victoria, Au

Port Melbourne, Victoria, Au

The role primarily involves supporting dealers in the the zone to achieve and exceed sales targets by ensuring plans are in place to maximise vehicle wholesaling for the region. This is enabled through the review of Dealer inventory levels and the recommendation of the requisite volume and mix of stock required in order to achieve and exceed the sales targets. Implementing and reviewing agreed sales/best practice processes and procedures consistent with set policies in order to achieve regional sales targets.

Melbourne, Vic, Au

• Development of Mercedes-Benz Vans POV strategy• Management and Remarketing of all returning lease and agility vehicles• Management of de-fleeting all demonstrators, marketing vehicles & employee lease vans• Management of RV process • Development of Dealer POV process and tools – warranty, service plans, used agility and leasing

Melbourne, Vic, Au

- Responsible for 19 Mercedes-Benz Vans dealerships across three states- Achieved 114% of 2016 & 118% of 2015 retail sales target- Ensuring dealers achieve volume and market share targets- Dealer target setting for my Zone - including model and seasonal adjustment- Delivery of successful run-out of present Vito- Launch of new Vito in July 2015 - Assist dealers with developing marketing strategies to achieve sales targets- Manage and coach dealers to deliver customer satisfaction- Support dealers with inventory management, market analysis and sales administration matters- Participate in and report on local sales promotion, motor shows, trade shows and events- Maintain contact with key users (current and potential) of Mercedes-Benz Vans products- Support national fleet team through local dealer network- Vans representative on the global PSI system integration work group- Vans representative on the CRMOne system project using Salesforce

London, England, Gb

• Responsible for 13 Fiat, Fiat Commercial vehicles, Alfa Romeo, Jeep, Chrysler & Dodge dealerships in QLD• Ensuring that wholesale & retail sales objectives are achieved along with parts target.• Responsible for dealers weekly reporting on sales, enquiries and wholesale purchases.• Managing quarterly marketing plans and spend to achieve sales targets.• Website and dealership traffic monitoring; developing local marketing programs.• Monitoring CSI scores and developing CRM activities and customer contact points. • Developing and implementing business plans to ensure profitability across dealer operations.• Ensuring dealership staff were up to date with monthly sales offers, national marketing campaigns, model year product updates and competitor activity. Relocated to Melbourne due to family reasons

Adelaide, South Australia, Au

Responsible for delivering brand marketing campaigns and materials to support national sales programs company websites, managing SEO for various pages re-writing copy and updating links to enhance, understanding page naming protocol for various sections and changing to increase SEO. Increasing website revenue through Google DfP by 100% through managing advertisers, med-rec and skyscraper optimising and placement (above the fold). Managing social media through Facebook, LinkedIn and Twitter – using RSS feeds and linking feeds together to automatically populate due to small team.Delivering the national signage program for the branch network of 234 properties and bringing it in under budget. Delivery PoS and corporate goods program for Elders and Elders Real Estate through staples managing an online catalogue of products the network could order to give away or use.Responsible for marketing the Real Estate brand across AustraliaResearched, developed and wrote the customer proposition and marketing business plan aligned to operational targets. Developed the website from EldersRE.com.au to EldersRealEstate.com.au to enable google search. Re-wrote the online copy to align to proposition which enhanced SEO, linked pages together with hyperlinks, made pdf versions of documents available to download. Researched and engaged a content writing partner to deliver an up to date real estate news section on the homepage specifically written to increase SEO and deliver traffic. This was also delivered through RSS feed on twitter and Facebook linking to specific articles. Through Google analytics this program increased traffic by 10%, time spent on site and number of pages visited increased, and we maintained our status on page 1 of Google for generic Real Estate searches. Delivered a suite of marketing materials for prospecting to gain listings and property managementsDue to a company restructure and a reduction in the marketing team the role was made redundant.

Sydney, Nsw, Au

• Responsible for 13 rural dealerships in South Australia and Broken Hill (NSW)• Ensuring the wholesale and sales objectives were achieved on a monthly and quarterly basis.• Working with dealers to develop & implement individual local and regional marketing plans.• Tracking website enquiries, SEO for websites, AdWords campaigns, Google analytic reporting.• Event and retail marketing campaigns for sales and product launches.• Developed CRM processes for ongoing customer contact.• Ensuring dealer reporting and internal reporting is accurate and timely. • Training, developing and motivating all sales members of the dealership team.• Developing and implementing business plans to ensure profitability across dealer operations.

Milton Keynes, Gb

I was responsible for the National, Retailer and Fleet Marketing with a combined six figure budget. I worked with the heads of marketing, operations and planning to develop brand and tactical campaigns that ultimately delivered traffic to the retailer network. Managing the creative and media agencies in 2009, we delivered a successful tactical schedule that delivered from ‘08 – ‘09 an increase of nearly ½ million (33%) website visits, an increase of 90,000 brochure downloads (117%) and an increase of 18,000 (60%) test drives. This helped the brand raise market share from 1.7% to 1.88% and take a 3.3% market share of the scrappage incentive scheme with over 80% of that being conquest business. We launched our new crossover vehicle Yeti including TV, social media sites, press, point of sale and a national promotional campaign. For the network we delivered quarterly advertising templates, direct mail and point of sale to compliment the national tactical and launch activity. I developing an email template system for the network to help increase prospecting activity, monitor campaigns and reduce marketing costs.I wrote a fleet marketing planning document and developed a range of collateral and materials for the fleet sales team, including a web based e-marketing tool which allows them to target and communicate with prospects and customers. In 2008 we delivered a bespoke web area for our fleet sales department which gives Fleet managers and drivers all the information they’d need, including the ability to compare our products. In 2007 we launched the new Fabia. I was part of the team that created what was voted by the UK public the second best TV advert of the decade, where we built a full scale replica of the car from cake. This advert delivered massive response rates not only in the UK but globally, winning a number of international advertising awards, with forums and various postings on YouTube and social networking sites talking about it and the brand.

Milton Keynes, Gb

I wrote and delivered the Used Car Marketing Plan for 2005/06 managing a six figure budget. 2005 was record year for the brand as we broke 40,000 used cars sold for the first time. I managed the delivery of the Used Car website with a state of the art Used Car Locator, along with an email communications platform. We also conducted a piece of consumer research during the testing phase of the Locator to deliver an improved search engine for Used Car buyers.I took the Audi Used Car Point of Sale through a seven company tender process and appointed a new supplier. Through our agency I delivered the Advertising Guidelines for all used car marketing materials. I delivered the marketing plan for a National Used Car Event; combining an aftersales service offer with the event for the first time and had 100% participation from the network. New contacts to the network for the week rose by over 15%, conversion rates increased by 10% to 35% and we achieved 1256 sales during the week of the event which equated to an increase of 150%. As a Regional Marketing Manager, I was responsible for 24 Audi dealerships. I worked with the Area Sales manager to help the centres achieve their targets. I focused on lead management and CRM programs, along with supporting national tactical programs and developing marketing plans. I was involved with the operational Market Area Partner strategy and delivered the launches of A6, A3 Sportback, A4 and new TT.

I was responsible for marketing activities of 16 Saab dealerships working very closely with the Area Sales manager to help the centres achieve their targets. I had control of and would forecast annual marketing spends and budgets. I delivered national tactical programs, developed local and regional strategies (including traditional and new media elements). I developed and implemented both CRM and lead management processes for a number of franchises to track source-of-enquiry to enable campaigns to be monitored successfully. I worked on the Launch Campaign for the All New 9-3 Sports Saloon and Convertible and the Saab Dealer Redevelopment Programme.

Leeds, Gb

Traditional advertising account management position, I was working on three retail client accounts by managing agency processes, staff, budgets and forecasts for my accounts. I developed and executed through-the-line campaigns for them. I was also involved with new business strategies and pitches.

Coventry, West Midlands, Gb

I was responsible for the marketing, advertising and promotional activities for 24 Jaguar dealerships, delivering short and long-term marketing plans for the franchises. I managed relationships with advertising agencies, PR agencies and with the local and regional media. I planned, budgeted and executed promotional events and developed databases to profile and target customers. I also organised and developed marketing materials. I worked on the Scale-shift dealer development program and the centre launches of S-TYPE and preliminary launch of X-TYPE.

Solihull, West Midlands, Gb

Norwalk, Connecticut, Us

Undergraduate placement, wrote my thesis on Marketing Databases

Pv44 Confirmation, Business Leadership

Academy Of Excellence

Master'S Degree, Marketing

Post Graduate Diploma In Marketing, Marketing

Ba Hons, Business Studies (Marketing)

Education record