Samantha Beattie Email & Phone Number

Cleveland, OH, US

Cleveland/Akron, Ohio Area

• Successfully established User Research as a discipline at a Fortune 250 Company
• Built a team capable of executing qualitative and quantitative studies globally (Including Usability Tests, Ethnographic Studies, Heuristic Evaluations, Card Sorts and Surveys)
• Leverage research to create data-fueled documents such as Journey Maps, Product Blueprints, Pie Tree Path Charts, Benchmarking Studies and Personas and Archetype
• Implemented Design Thinking Process for all digital projects, ensuring customer experience is at the center of all development work
• Manage all UX design work brought about by research findings (including wireframes, concepts, visual design, user stories and annotations documents)
• Designed iterative usability tests that resulted in radical website changes (which increased conversion and customer satisfaction by more than 30 points in some countries)

Cleveland/Akron, Ohio Area

• Managed work totaling 38% of total company revenue
• Effectively managed and developed 5 direct reports in various stages and areas of expertise
• Due to strong performance, accepted the role of managing a second department
• Motivated employees through tight deadlines in a fast-paced, agile environment
• Ran all projects at or above target gross margin
• Added analytics and brand planning offerings to department capabilities portfolio

Cleveland/Akron, Ohio Area

• Designed comprehensive generative and evaluative research plans for large, complex clients
• Developed research strategies, estimates, timelines, SOWs and presentation documents for all research related work
• Nominated for and received the “Who to Watch in Marketing and Creativity” award from Crain’s Cleveland Business
• Added research capabilities to company portfolio including contextual inquiries, usability tests, rapid iterative prototype testing, panel building, heuristic evaluations, card sorting and concept testing
• Led company culture initiative including definition and implementation
• Effectively managed and developed 2 direct reports

Cleveland/Akron, Ohio Area

• Developed new, creative methods of acquiring valid information including a fun in-app polling tool as well as the “Sunstorm Spy Glasses”
• Programmed surveys to optimize a design update which increased revenue per download by 53%
• Uncovered user behaviors that positively affected product engagement and retention, for example; decreased First Time User Experience (FTUE) abandonment in one title by 8% after usability testing
• Used player insights to inform business strategy, product direction as well as detailed design decisions
• Developed studies to analyze marketing assets to increase customer conversion
• Effectively managed usability tests, contextual inquiries, focus groups, surveys, 5 second tests and emotional biometric feedback to provide relevant information to the company

Cleveland/Akron, Ohio Area

• Excelled at interview execution and facilitation of usability tests
• Authored a guide used to train new facilitators in the art of facilitation and interviewing
• Mastered eye tracking methodology and feedback interpretation
• Initiated an eye tracking study focused on the readability of all caps typeface vs. sentence case typeface
• Effectively used usability tests, heuristic evaluations, contextual inquiries, focus groups, IDI’s, eye tracking and surveys to provide relevant information to project teams
• Continually met with new clients and quickly established respect and trust

Bachelor Of Arts (Ba), Zoology, Chemistry

Master Of Business Administration (Mba), Business Administration