Seasoned digital marketing expert with over ten years of experience in industries spanning local retail and construction to healthcare, universities, and international non-profits. Proven track record of delivering successful cross-channel marketing campaigns with a focus on Google Ads and search engine optimization (SEO) to drive revenue, traffic, and leads.Data-driven approach to decision making and campaign optimization to meet goals, drive growth and maximize return on investment. Adaptable at every level, from in-the-weeds optimizations to guiding top-level strategy down to vendors and teams. Passionate about finding new, creative ways to use online tools for the most cost-efficient and targeted messaging. Certified in Google Ads and Google Analytics.