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Performance driven business leader with success at break-through assignments. Extensive experience in computer technology and SaaS fields with focus on small business and consumer marketing, ecommerce, and direct/retail sales. Provide leadership clarity in the midst of rapid change and intense market competition. Passion for customer and business focus. Forward focused and data driven and an adept collaborator in a global environment. Build and inspire high performance teams. Successful at taking businesses to the next level and a catalyst for business model innovation. This includes partnering with Sales at Cisco to establish the SMB business model for SaaS driving strong growth and new customer acquisition. Includes building one of the leading internet retailers: top 20 on the Internet Retailer list, while delivering award winning customer experience. Specialties include: • P&L Management, Product Management, Product Marketing, Software as a Service (SaaS)• Strategy, Customer Experience, Growth, Branding• Global eCommerce, Digital Marketing, Sales and Merchandising, Website Design• People Development and Leadership, Change Management• Consumer and SMB Marketing• Data and Insights, Test and Optimization• Channel Development, Alliances
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Sr. Director, Online And Ecommerce, Cloud Collaboration Technology GroupCisco Apr 2012 - PresentSan Jose, Ca, Us• Lead the Online team focused on global eCommerce for market leading WebEx and Cisco Spark SaaS collaboration products, and lead generation for inside Sales.• Partnered with Sales to establish the SMB program for Direct Sales and eCommerce for SaaS. Generated over 40% annual growth over the last 2 years and acquired substantial new customers.• Accountable for multi-million dollar budget. Lead strategy for personalized lifecycle marketing. Exceeded goals for return on marketing investment. -
Director MarketingCisco Systems Sep 2009 - 2012San Jose, Ca, Us• Lead the vision, plan and change management efforts for a global initiative to accelerate the next wave of demand generation capabilities and processes.• Created a phased build. Scaled web contact acquisition and lead generation campaigns in greater than 100 countries in 6 months. Executed multi-channel pilots in US, Europe, Latin America to ramp organization learning.
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Chief Marketing OfficerHpshopping.Com 2001 - 2007• Delivered revenue and product margin goals for consumer direct sales in the U.S. through web and call center sales. Built the store into one of the top 20 Internet Retailers in sales, achieved greater than 5-fold growth in sales, and earned numerous industry awards for best customer experience. • Led marketing and sales strategy. Built and scaled functions of online and direct marketing, sales and product merchandising, website customer experience, customer relationship management. Accountable for multi-million dollar budget.
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Worldwide E-Commerce Program ManagerHewlett-Packard 2000 - 2001Houston, Texas, Us• Led the worldwide e-commerce HP direct strategy project with participation across regions. Developed and drove cross regional alignment on a worldwide business plan including vision, value proposition, country roll-out, financial and technology plans. -
Manager, Product Management, Personal Printing & ImagingHewlett-Packard 1997 - 2000Houston, Texas, Us• Promoted to Section Manager managing up to 35 people. Met/exceeded product line revenue and share goals for marketing HP DeskJet inkjet printer and HP ScanJet scanner businesses in North America. Defined effective product positioning and marketing communications deliverables. Managed investment strategy, portfolio margin, and full marketing mix for multi-million dollar budgets.
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Product Manager/Channel Manager, North AmericaHewlett-Packard 1989 - 1997Houston, Texas, Us• Product Manager, DeskJet Printers• Product Manager, ScanJet Scanners• Windows Program Manager, San Diego Future Product Marketing• Retail Channel Manager, Consumer Channels• Channel Development Manager, Consumer Channels• Strategic Planning Manager, Consumer Channels
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Associate Consultant, Marketing Intensive PracticeBooz Allen Hamilton 1987 - 1989Mclean, Va, Us• Developed strategic and organizational plans for clients including Allstate/Sears, Citicorp, Monsanto, and Goodrich.
Susan Boyce Skills
Susan Boyce Education Details
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Stanford University Graduate School Of BusinessEmphasis In Marketing And Strategy -
University Of AlbertaEconomics
Frequently Asked Questions about Susan Boyce
What company does Susan Boyce work for?
Susan Boyce works for Cisco
What is Susan Boyce's role at the current company?
Susan Boyce's current role is Business | Marketing | eCommerce Leader.
What is Susan Boyce's email address?
Susan Boyce's email address is su****@****sco.com
What is Susan Boyce's direct phone number?
Susan Boyce's direct phone number is +140852*****
What schools did Susan Boyce attend?
Susan Boyce attended Stanford University Graduate School Of Business, University Of Alberta.
What skills is Susan Boyce known for?
Susan Boyce has skills like Product Management, Product Marketing, E Commerce, Strategy, Crm, Direct Marketing, Strategic Partnerships, Management, Go To Market Strategy, B2b, Multi Channel Marketing, Marketing Management.
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