Stephen Mcgregor Email & Phone Number

Orlando, Fl

Orlando, Florida, United States

Orlando, Fl

Hand-picked, as one of three employees to develop a new market segment focused on trade show and event furnishings; instrumental in helping grow the new division by over 600% in 11 years. Charged with supporting major trade show and event client segments, including General Contractor, Exhibit Build and Design, Show Management, corporate meeting planners, destination marketing companies, and Event Production. ➣ Identified a potential acquisition target resulting in 100% post-merger revenue growth in the first year.➣ Wrote Best Demonstrated Practices Manual for event and trade show division, including all functions between corporate, sales, administration, operations teams, and clients.➣ Worked collaboratively with Senior Account Executives to manage and grow key accounts, including in-person coordination of large corporate events and trade shows with revenue up to $400,000 each. ➣ Developed a national sales plan and policy that created structure and uniform standards for all Account Executives nationwide.➣ Selected to serve a two-year term as a board member for The International Special Events Society.➣ Spearheaded a formal inquiry to consider a new business model that included developing a business plan and budget to solidify the new relationship between AFR and Ideas 2 Action, Inc.

Orlando, Fl

Developed trade show and event client segments, including Direct Exhibitor, Show Manager Director, Direct Exhibit Design and Builder, and Destination Marketing companies. An instrumental part of the leadership team in helping expand its customer footprint while consistently exceeding monthly and yearly revenue targets. ➣ Assisted the CFO and accounting staff to develop a streamlined P&L and annual budget. ➣ Built a 15-person cohesive team consisting of operations, administration, and sales staff. ➣ Held full accountability for building and maintaining annual trade show revenue budgets and calendar of shows, including specific line items expenses for all company regions nationwide. ➣ Chosen as the point person to launch a new event and trade show only region in Florida, creating a model for all regions to emulate. ➣ Established and rolled out a comprehensive marketing, product, and pricing strategy for the new trade show and event division.

Orlando, Fl

Held a dual role overseeing 40 staff dedicated to supporting the Florida district for a market-leading national trade show business while managing five key accounts. Accountable for 48,000 sq. ft. of warehouse and office space.➣ Active participant in multiple projects, including software development, web design, marketing, and advertising.➣ Identified and closed three new significant accounts, resulting in the team exceeding annual revenue goals by 20% YoY for nine of 12 years during leadership tenure. ➣ Led the account executive team to achieve a #1 revenue spot in 10 out of 12 years. ➣ Assisted the sales team in developing and maintaining a deep pipeline of qualified opportunities resulting from aggressive prospecting, creative marketing, networking, and existing customer referrals. ➣ Collaborated with key leadership to develop and implement Best Demonstrated Practices for the administration and operations teams. ➣ Awarded the CORT Gold Ring for achieving 38.3% EBITA in the Florida district in 2002; won an Employee Retention Award in four different years. ➣ Received a special award for realizing an 89.2% return on net assets (RONA) in 2004.➣ Won the Gold Certificate for known/unknown inventory losses below 1% for five consecutive years.➣ Achieved a safety bonus for the fewest safety incidents in five different years.