Stuart Mcinnes Email & Phone Number

Dublin, County Dublin, Ireland

Helping businesses in the Benelux scale with HubSpot.

Dublin, County Dublin, Ireland

My role encompasses fostering executive-level partnerships, driving innovative initiatives across partner operations, sales, and marketing, and ensuring HubSpot continues to scale with partners.Presidents Club 2022Presidents Club & Founders Club 2023

County Dublin, Ireland

Responsible for driving success with HubSpots top-tiered partners in EMEA.

County Dublin, Ireland

Responsible for the direction of performance marketing and digital strategy for key clients.Key Clients Include: Ulster Bank, National Lottery, AIB, Vhi Healthcare, HSE, Jameson & Road Safety Authority.

County Dublin, Ireland

- Managing client’s digital strategies across a range of channels including search, social & display.- Successfully grew client’s digital budgets in less than 6 months.- Pioneered the launch of “Lottery Now”, the National Lottery voice assistant.- Lectured on the topic of search and analytics to Postgraduate DIT & DCU students.- Shortlisted for the Digital Media Awards, Best Conversion Strategy, 2019- Shortlisted for the European Search awards, Best Use of Search in Gaming, 2019- Eir Spider award winner, Best Campaign, 2017

Melbourne, Australia

Promoted to performance manager in Columbus Australia, early 2016.Key clients include, Medibank, BMW, MINI, SodaStream and Vocus Communications.Oversee the management of over $1m per month in adspend across search, display and social channels

Melbourne

Took on the role as a performance executive with Columbus Australia to gain more experience and knowledge across high spending paid advertising campaigns.Key Achievements:• Oversaw the budget management of an account with a paid search budget in excess of $1m per month • Exceeded overall sales targets by 1% in a challenging and increasingly competitive marketplace• Expanded our client’s product portfolio to include paid performance social activity across Facebook and Twitter• Pioneered using DoubleClick bid strategies to reach client goals• Integrated first-to-market adwords product features into our clients strategy • Worked closely with the wider team to develop an internship training program for university students

Melbourne, Australia

Previously worked as a specialist in ROI.com.au’s pay per click team, building and growing online advertising campaigns.Key Responsibilities:> Responsible for the daily running of PPC campaigns across Google, Microsoft & Facebook> Building client relationships and communicating insights into campaign performance> Analysing data across the whole client base to identify specific industry trends> Identifying and communicating business growth opportunities both internally and externally> Delivering campaign reports for management, team members and clients> Managing campaign budgets and working within financial targets to deliver positive ROI for clients> Training new team members on PPC best practiceKey Achievements:> Increased overall adwords portfolio value by 20% in six months> Developed new quality standards for better performance and increased efficiency > Initiated new reporting specifications for current and future clients> Updated adwords training documentation in line with industry best practice> Established and maintained a company record retention rate

Dublin City University

I worked in the DCU’s, Leadership, Innovation & Knowledge Research Centre (LINK). Here I advised and assisted small and medium sized enterprises (SME’s) in areas of digital marketing, business modelling & business start-up.Key Responsibilities:• Responsible for day-to-day running of PPC campaigns across Google, Facebook and LinkedIn• Providing clients with high levels of service and reporting analysis into campaign performance• Liaising with clients and communicating strategies that are in line with market trends• Assisted the management team in the preparation and deliverance of training workshops in social media Key Achievements:• Successfully managed and delivered an email campaign for JAKO Ireland. • Maintained positive relationships with demanding clients• Received positive qualified feedback from clients and employers • Leveraged marketing experience and business start-up knowledge to deliver project

Dublin

Jaunt Maps is a tourism application that crowdsources users knowledge, memories and experiences of places and translates them onto a map. It subsequently rewards users for their mental energy with real value via virtual currency, which can be spent in businesses on the map. It is currently being developed into a mobile application for the android platform. Key Responsibilities:• Managed a team of three to develop a minimal viable product that proves the Jaunt Maps concept.• Responsible for reporting in-depth primary and secondary market research• Production of the Jaunt Maps website, Facebook landing page and competition video• Performance measurement• Presenting Jaunt Maps concept to business professionals• Business to business salesKey Achievements:• Oversaw the ideation and commercialisation of the Jaunt Maps concept• Developed a network of over one thousand followers in just under a month• Established business partnerships in the Dublin area providing them with an innovative channel to attract new customers and engage with existing ones• Presented Jaunt Maps to an audience of peers and business professionals for questioning• Maintained positive relationships under tight timelines and long hours with fellow team members

London, United Kingdom

Obtained experience in supervisory and management roles at events such as Cheltenham Gold Cup, Brit Awards, PGA Tour, Aintree Grand National, The O2 arena and Wimbledon. These roles included the co-ordination and management of staff to deliver high quality food service.

Mbs In Marketing, Digital Marketing, (Honours)

Activities and Societies: Member of the Enterprise Society. Volunteer of SUAS helping local children with after school studies. Member.

Bsc, Hospitality Managment, Honours

Runner up of the DIT Bolton Trust Enterprise Competition 2009

Leaving Cert, English, Irish, Maths, French, Business Studies, Biology

Activities and Societies: Member of the JCT Rugby team, (02/03 & 03/04 seasons). Member of the SCT Rugby team, (04/05 & 05/06 seasons).