Shannon Mckee Email & Phone Number

Los Angeles, CA, US

Basel, Switzerland, CH

Calabasas, California, US

• Build and execute Go-To-Market strategies for global product launches and integrated marketing campaigns that support brand strategy for new products and product line extensions
• Spearhead the Yamaha Ambassador Program (since inception), including talent search and management, defining goals, policies and guidelines, promoting and incentivizing ambassadors, and tracking progress and success.
• Manage ongoing social media marketing campaign of educational content, giving input and direction to talent, Artist Relations, Marcom, Project Management, and Digital Marketing (Demand Gen and Social Media) teams at.
• Build consensus with Japan-based headquarter operations and global sales subsidiaries, translating the voice of the customer to align key stakeholders
• Direct the activities of internal staff and external contractors on the creation of advertisements and other marketing assets; lead on photo and video shoots
• Develop targeted sustaining marketing strategies and marketing briefs, overseeing execution and implementation through collaboration with cross-functional teams

Los Angeles, US

• Marketing and project management firm handling projects including technical manuals, automotive dealership-relations projects, internal / external marketing campaign collateral, graphic design, mobile application.
• Fast-paced environment with tight deadlines throughout product lifecycle.
• Increased efficiency and user engagement by strategically designing/applying UX principles to product.
• Interfaced with clients, executives and designers; translated customer input to enhance product design and utility.
• Partnered cross-functionally with other vendors for smooth and streamlined delivery of complex projects.
• Consulted with prospective clients to assess objectives, devising frameworks to achieve target outcomes.

Los Angeles, CA, US

Collaborated on the business plan and financial analysis for the Congo Basin Institute - a cross-disciplinary research center in Cameroon. Market research, competitive landscape & analysis, target customer segments, marketing strategy. Conducted onsite research in Yaounde, Cameroon.

Plano, Texas, US

• Managed multiple marketing projects (primarily design/print/manuals) from concept to delivery. Set deadlines, assigned responsibilities, and directed the work of vendors and creative staff to ensure projects were being.
• Thrived under constant deadline pressure throughout product lifecycle, simultaneously managing multiple publications with identical due dates.
• Principal interface with various departments (engineering, legal, product marketing) of automotive client to produce material for mass distribution across the U.S. Produced marketing and technical materials for 30+.
• Produced manuals that directly increased multi-national automotive client’s J.D. Power Initial Quality Study (IQS) scores.
• Created customer-facing marketing materials and marketing campaigns across various media to contribute to customer satisfaction and promote brand affinity. Client industries ranged across automotive, cosmetics.
• Successfully cultivated close client relationships, increasing customer loyalty and retention.

Tokyo, JP

Japanese/English translator - presentations, speeches and confidential documents. Liaison between GM, Advisory Board, and business partners. Assisted sales and international marketing department (USA/Tokyo) with special events/promotions.

Sydney, New South Wales, AU

Sales, marketing and event planning for 130-seat conference space.

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.)

Japanese Language And Literature

Spanish Language And Literature