Sarah Mckinney Gibson Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

- Create meaningful narrative change through storytelling, thought leadership and content strategy- Secure media coverage through relationships with editors, writers and media partnerships- Led qualitative research among Gen Z and Millennial leaders, wrote report and produced event- Optimize ongoing communications through data analysis, partnerships and content creators- Manage the production and promotion of virtual events- Ghostwrite for executives and thought leaders

- Launched national campaign to mobilize 1M older adults to support youth, leveraging custom research to inform communications and strategy- Created new campaign logo & brand identity, working closely with consultants and leadership- Developed marketing plan and managed communications budget- Coordinated logistics for international book tour and press surrounding CEO Marc Freedman's 4th book, How to Live Forever: The Enduring Power of Connecting the Generations- Created copy and talking points to reinforce campaign messaging

Santa Monica, Ca

- Raised funds to take a “Yelp for sustainability resources” startup from concept to reality- Grew a team and managed developers and designers- Leveraged my writing to increase visibility of startup, becoming a regular contributor to Forbes- Led the following strategic projects for companies related to Amp’s mission: Participant Media: Recommended an approach for how to best track the social impact of their films.GOOD: Developed a shared values positioning for Pepsi around an Aquafina engagement campaigndemonstrating commitment to aiding global water scarcity.KELTON GLOBAL: Led a qualitative research study for an organic dairy client looking to innovatewithin the beverage category.TCHO: Analyzed the supply chain of a premium chocolate company with an eye towards sustainability,quality control and profitability.

- Managed all qualitative and quantitative research studies for Yahoo! Sports and Yahoo! Games- Advised department leads on how audience-level research and emerging trends impact their businesses- Presented research findings to Yahoo! leadership

- Led custom research for video game franchises, including Call of Duty, Marvel, Guitar Hero and more- Allowed for localization of video game marketing through spearheading European research- Identified best new IP to invest in through extensive concept testing research- Developed strong relationships with research vendors and department leads

- Created quantitative studies, conducted playtesting and moderated focus groups for development and marketing teams seeking research insights- Uncovered key learnings, wrote research reports and created presentations to share results- Spearheaded initiative to improve research methods

- Helped clients understand how advertising impacts brands through advertising and brand tracking studies- Uncovered story being told through the data- Managed project details and client communications - Created and presented new business pitches

- Responsible for running all logistical aspects of qualitative research studies for tech companies- Contributed my impression of key themes and lessons learned through attending focus groups- Managed budgets to ensure all projects were executed within scope

Masters, Sustainable Business

http://www.presidioedu.org/

Bachelor Of Arts, Marketing