Lead a team to drive the management and growth of five key account clients within the agency.* Established a structure and cadence for a weekly team meeting that creates strong team building, problem solving and updates that has empowered my team to effectively manage a full portfolio of clients* Leveraged data to identify opportunities to grow client programs through activation and optimization campaigns* Worked closely with a client to identify a technical issue that resulted in a +37% YoY growth after the resolution* Led teams to secure significant partner placements with key clients to drive awareness and revenue for clients with 1,300 media placements secured for one client and 1,218 media placements for another client in 2022

Worked across a variety of clients through the launch process of new programs as well as to drive growth with existing clients.* Served as lead contact for clients to establish growth strategies and point of escalation to ensure client satisfaction * Performed deep dives into the programs to identify concentration risk with a single partner and launched a campaign that turned the program around and saw 30% growth from the prior month* Launched a campaign with partners that had been on a MoM decline in 2021 to showcase their revenue volume, which led to about a 40% response rate from partners

Partner with digital agency for the daily management of Paid Search, Shopping, SEO, Digital Circular & Affiliate programs with budgets exceeding $25M. * Work with agency to enhance ads and test new opportunities regularly - Ad Customizers, RLSAs, Structured Snippets, Category Promotions, Visual Sitelinks, Responsive Search Ads, Local Campaign Ads and several Dark/Incrementality Tests* Leveraging first party data within Paid Search to better target messaging to customers within Paid Search* Launched Showcase Ads across PLA campaigns to expand visibility and branding for ads and drive higher ad engagement to yield a 75% increase in impression share* Partnered closely with Services team and SEO agency to ensure a smooth launch of a new services site that follows best practices in organic search to shift SEO traffic from a -24% YoY decline pre-launch to a +14% YoY growth post-launch* Monitor the performance of monthly Digital Circular and hold our external partner accountable to budgets and goals while identifying new opportunities for distribution* Work closely with Yelp account team to further enhance listings and initiate testing of CTA buttons, custom messaging, Services offers and Check-in offers* Tested new opportunities within Affiliate Program to drive revenue such as Groupon's Free to Claim offer, ibotta Button, sponsored content with VerticalScope, Reviewed.com, CNN & Meredith* Launched new Affiliate program in 2020 on Impact after a 2-year hiatus and on track to generate revenue equivalent to the former program

Lead all budgeting, strategic planning and tactical implementation for Display Marketing, Affiliate Marketing, Comparison Shopping Engines, Digital Catalogs and Online Marketplaces. Lead and mentor two Digital Marketing Specialists in the management of said digital channels. Assist VP with the management of Paid Search and SEO channels.Key Achievements:* Develop and execute growth strategies while maintaining highly efficient Ad Ratios of less than 10% on an annual basis * Effectively lead development and communication of channel plans to support Lands' End brand strategies, implementing best practice processes to increase efficiency and quality of ad spend* Develop and communicate Digital Marketing strategies and results on a regular basis to internal and external partners, including Merchandising, Creative & Agency teams* Evaluate new and existing opportunities with highly targeted partners and build proposals for strategic relevance, business need, and to ensure they align with Lands' End's brand & core values; examples include: ** Refer a Friend program that drives $1.5-$2M in Demand on an annual basis with a 19:1 ROAS ** Site to Store program enabled Affiliates to drive foot traffic to retail locations, yielding an incremental $1.4M Demand ** Influencer campaign with Influenster’s VoxBox that generated more than 29M impressions & 110K social interactions* Accountable for planning and tracking budgets in excess of $20M annually for Digital Marketing channels and managing budget adjustments with Finance partners * Mentor direct reports to foster an environment of training, learning and continuous professional growth and to maximize digital marketing efforts

Own the domestic and international affiliate programs for Art.com & AllPosters.com, Amazon/eBay merchant programs and large partner relationships. Lead a team of two marketing associates to Manage day-to-day operation of both the Art.com and AllPosters.com affiliate programs to ensure monthly revenue objectives are met. Expanded the affiliate program from in-house only to include CJ, Affiliate Window & Zanox.* Create annual plans and technology roadmaps for the affiliate programs; established new strategies and processes to drive year over year growth for the Art.com and AllPosters.com affiliate programs* Develop strategies to recruit new partners and to grow the contribution of current partners by negotiating improved presence on partner sites* Update reporting, analyze for key trends, communicate performance of the programs, and recommend improvements; developed multiple dashboards utilizing an Enterprise Data Warehouse to monitor KPIs such as revenue share, traffic, conversion rate, discount rate and average order value* Participated on a Competitive Task Force to monitor the status of competitive affiliate programs; took the appropriate actions to ensure Art.com and AllPosters.com affiliate programs are ahead of the competition* Launched eBay US to drive incremental revenue in addition to the existing Amazon Merchant programs

Own the domestic and international Affiliate Programs, Amazon, eBay and large partner relationships for both the art.com & AllPosters.com brands. Lead a team of two marketing associates to manage day-to-day operation of both the Art.com and AllPosters.com Affiliate Programs to ensure monthly revenue objectives are met. Expanded the affiliate program from in-house only to also include CJ, Affiliate Window & Zanox.Key Achievements:* Created annual strategic plans and technology roadmaps for the Affiliate Programs; established new strategies and processes to drive year over year growth for the Art.com and AllPosters.com Affiliate Programs* Improved affiliate communications through a redesigned newsletter template with improved open rates, affiliate blog and niche outreach* Updated reporting, monitored for key trends, communicated performance of the programs, and recommend improvements; developed multiple dashboards utilizing an Enterprise Data Warehouse to monitor KPIs such as revenue share, traffic, conversion rate, discount rate and average order value* Investigated opportunities and launched daily deal campaigns with Groupon & Living Social to drive 70% new customer acquisition and increased brand awareness* Maintained and optimized the Merchant Seller programs for Amazon US, UK and Germany; launched eBay US to drive incremental revenue* Coordinated with Channel Advisor to optimize relationships with Comparison Shopping Engines; successfully migrated several CSE’s out of a CPC model to a CPA model in 2009

Grew a Client Services team from 2 to 10 members. Developed and implemented training programs to create an effective and self-sufficient team by providing strategy and guidance to the team. Managed & grew advertiser Affiliate Programs by creating relationships, building and deployment of newsletters, developing affiliate promotions/contests, and designing activation/optimization plans.Key Achievements:* Actively managed a portfolio of up to 15-20 large and small service, retail and lead advertisers as an extension of their marketing team to merchandise and promote offers through the CJ network* Responsible for the training of 8 new hires: created a four-week training plan; initiated quarterly training sessions for new members; acted as a mentor for all new employees; established best practices and universal templates * Created advanced widgets, search boxes and customized data feeds for advertisers to increase program conversion rates* Built relationships with top-tier publishers to create partnerships with advertisers and increase performance; coordinate many face-to-face meetings as well as communicate via email and phone * Presented results to clients through weekly meetings, performance reports and quarterly on-site presentations with executive staff* Brainstormed and implemented ideas to increase program performance and achieve advertiser goals* Partnered with business development to renegotiate client contracts

* Managed advertiser affiliate programs: Included creating relationships, building and deployment of newsletters, development of affiliate promotions/contests, activation and optimization communications* Worked with many large advertisers to establish and build publisher relationships and increase sales activity through their affiliate programs.* Build relationships with publishers to create partnerships with advertisers and increase performance; coordinate many face-to-face meetings as well as communicate via email and phone * Updated clients through weekly meetings, performance reports and quarterly review meetings

* Developed and maintained ongoing relationships with advertisers and publishers to optimize affiliate program performance on both the BFAST and CJ Marketplace platforms* Recruited and optimized top-tier affiliates for affiliate programs through a combination of email and phone outreach* Brainstormed and implemented ideas to increase program performance and achieve advertiser goals* Trained new employees on the technology and strategies

Laid a foundation for a master mailing schedule for all sponsored company products, including Webcasts, white papers and expert briefings. Wrote, tracked and implemented member acquisition and retention campaigns for multiple technology vertical sites.Key Achievements:* Coordinated promotion schedules for all products with several departments to centralize overall scheduling and ensure all clients receive the appropriate marketing* Managed and deployed all dedicated e-mail messages to promote products across a network of 17 IT-specific Web sites* Performed quality assurance and make final edits to all outgoing messages to ensure full customer satisfaction* Sought, developed and maintained new industry partnerships* Worked with publishers to secure online chapter downloads and books for member promotions* Led the launch of company's sponsored white paper program to drive incremental revenue

* Wrote, tracked and implemented member acquisition and retention campaigns.* Sought, developed and maintained industry partnerships* Worked with publishers to secure online chapter downloads and books for member promotions* Handled the launch of company's sponsored white paper program

Conducted database inquiries, scheduled client offers, processed creative for direct e-mail and created reports for clients.Key Achievements:* Maintained schedules and control internal/external advertising in 9 Terra Lycos Network newsletters* Updated content of Intranet site to aid sales team in selling direct marketing products* Created weekly and monthly reports for major clients to calculate CTRs and CPC for campaigns

Managed communication efforts to site members regarding new products and product enhancements.Key Achievements:* Wrote and edited weekly newsletters, e-mail marketing campaigns and promotional Web pages* Tracked response rates to determine success rates, buy rates and set benchmarks* Planned and conducted Advisory Panels to improve member marketing programs