Stacey Mcminn

Stacey Mcminn Email and Phone Number

Senior Marketing Manager | Problem Solver | Brand Builder | B2C @ GoTo Foods
Stacey Mcminn's Location
Atlanta Metropolitan Area, United States, United States
Stacey Mcminn's Contact Details
About Stacey Mcminn

Marketing and media professional with demonstrated ability to lead regional and national brands in matrix organizations. Excellent at project management and focusing on the big picture. Creative thinker, multi-tasker, effective communicator of the brand vision.I have extensive leadership experience in marketing and media strategy within retail, QSR, CPG, casual dining and automotive after-market categories. Learning new categories and immersing myself in new approaches and effective tactics are what drives me. How do I take an existing marketing plan to a new level? What can I do to move the business forward to increase traffic and sales? Specialties: Servant Leadership * Co-Op Management * Field Communication and Support * Grand Openings * New Product Launch * Local Store Marketing * Sports Sponsorships * Budget Oversight * Market Analysis * Demographic Research * Loyalty Programs * Influencer Marketing * Content Strategy * Franchise Relations

Stacey Mcminn's Current Company Details
GoTo Foods

Goto Foods

View
Senior Marketing Manager | Problem Solver | Brand Builder | B2C
Stacey Mcminn Work Experience Details
  • Goto Foods
    Marketing Manager, Company Owned Stores
    Goto Foods Aug 2024 - Present
    Atlanta, Ga, Us
    Marketing Manager for McAlister’s Deli, Schlotzsky’s, Moe’s Southwest Grill, Jamba, and Auntie Anne’s.
    View
  • Cke Restaurants, Inc.
    Field Marketing Manager
    Cke Restaurants, Inc. Sep 2022 - Jul 2024
    Franklin, Tennessee, Us
    View
  • Surcheros Fresh Mex
    Regional Marketing Manager
    Surcheros Fresh Mex Nov 2021 - Sep 2022
    Douglas, Ga, Us
    View
  • Edible Brands
    Senior Marketing Manager
    Edible Brands Jan 2020 - Nov 2021
    Sandy Springs, Ga, Us
    Responsible for brand compliance, forecasting and monitoring spend requirements for largest cooperative advertising markets, representing 350+ stores in the U.S. and Canada. Vigilant communicator to external agencies and media partners with developing marketing plans, establishing KPIs and analyzing ROI for local market effectiveness with driving in store transactions and traffic. Partnered with brand management to curate on-site guest experience journey to purchase, from retail sales activation strategy to consistency of promotional materials.
    View
  • Spell Restaurant Group/Eat Here Brands
    Director Of Marketing
    Spell Restaurant Group/Eat Here Brands Apr 2017 - Jan 2020
    Led all brand and marketing strategy for BABALU® and Table 100. Partnered with culinary, R&D and training. Accountable for all brand marketing, social channels, new product development, menu strategy, pricing, PR and all company communications. In this role, I led initiatives for a new website, a new loyalty platform and customer experience management solution.
  • Focus Brands
    Marketing Services Manager/Field Marketing
    Focus Brands Jul 2013 - Apr 2017
    Atlanta, Ga, Us
    Served as brand evangelist and steward of relationships between McAlister's Deli corporate and franchise community. Led communication of promotions for field team and provided marketing support for company restaurants. Supervised agency of record in development of media plans for co-op markets and responsible for placement of national print. I partnered with the brand team in new product test focus groups, catering support, brand materials, print vendor relations and regional meeting planning.
    View
  • Jeely+Bleiler North America
    Media Director
    Jeely+Bleiler North America Jun 2012 - Jun 2013
    Brand experience: Lane Bryant, Amazon, Cort FurnitureLed media strategy/ideation for all clients and developed planning team. I supervised development, implementation and maintenance of media plans and campaign performance to determine that original objectives and strategies were achieved. I managed all national television, radio, newspaper and magazine advertising for Lane Bryant, Cort Furniture and Amazon Warehouse Recruitment.
  • 22Squared
    Associate Media Director
    22Squared Nov 2009 - Oct 2011
    Atlanta, Ga, Us
    Brand experience: Buffalo Wild Wings, Shoe Carnival, Woodruff Arts Center, Atlanta Symphony, Alliance Theater, High MuseumManaged media strategy for regional shoe retailer with over 300 locations in 118 DMA’s, overseeing a multi-million dollar media budget and 4-member team. Supervised multi-channel media schedules for retail holidays, promotions, grand openings and competitive pressure markets. Created local marketing guidelines and programs for national casual dining chain. Led research on consumer insights and trends to increase brand awareness and share of voice. Organized pro-forma media costs, lifestyle analysis and minority composition for new market entry. Responsible for e-marketing strategy, budget, database projection and campaign open rate performance.
    View
  • The Titan Agency
    Media Director
    The Titan Agency Sep 2008 - Nov 2009
    Atlanta, Ga, Us
    Developed marketing strategies and media plans for clients in hospitality, travel, casino and dining categories. Supervised all traditional and interactive media planning, buying and training. Financially accountable for all client budgets, media resources and projecting agency cash flow. Evaluated new business opportunities and identified viable verticals.
    View
  • Bradham-Hamilton Advertising
    Media Director
    Bradham-Hamilton Advertising Nov 1999 - Jan 2008
    Brand experience: Blimpie, Chick Fil A, Precision Tune Auto Care, Sprint PCS, Charleston County Parks & Rec, CBL MallsDeveloped media strategies and plans for clients in quick service restaurant, hospitality, wireless, automotive aftermarket, marine and retail categories. Presented all new business pitches, media plans, competitive spending analysis and share of voice reports to clients. Planned and executed event sponsorships, grand openings, local store marketing and value-added media opportunities for all clients. Purchased all broadcast, print, direct mail, digital and out of home media.

Stacey Mcminn Skills

Marketing Strategy Media Planning Media Buying Marketing Budgets Integrated Marketing Competitive Analysis Strategy Project Management Team Building Social Media Market Planning Sponsorship Digital Marketing Media Relations New Business Development Advertising Customer Insight Problem Solving Presentation Skills Speedreading People Corporate Communications Interdepartment Communications External Resource Management Budget Control Strategic Agility Building Effective Teams Direct Response Media Brand Marketing Business Development Budgeting Leadership Brand Development Retail Client Relations Media Strategy Creative Strategy Brand Awareness Brand Management

Stacey Mcminn Education Details

  • University Of South Carolina
    University Of South Carolina
    Media Arts

Frequently Asked Questions about Stacey Mcminn

What company does Stacey Mcminn work for?

Stacey Mcminn works for Goto Foods

What is Stacey Mcminn's role at the current company?

Stacey Mcminn's current role is Senior Marketing Manager | Problem Solver | Brand Builder | B2C.

What is Stacey Mcminn's email address?

Stacey Mcminn's email address is st****@****nds.com

What is Stacey Mcminn's direct phone number?

Stacey Mcminn's direct phone number is +160195*****

What schools did Stacey Mcminn attend?

Stacey Mcminn attended University Of South Carolina.

What skills is Stacey Mcminn known for?

Stacey Mcminn has skills like Marketing Strategy, Media Planning, Media Buying, Marketing, Budgets, Integrated Marketing, Competitive Analysis, Strategy, Project Management, Team Building, Social Media, Market Planning.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.