Sarah Mcpherson Email & Phone Number

Terramor, Temescal Valley And Deerlake Ranch, Chatsworth

* Managed marketing and branding activities for a premiere SoCal land development company. Managed and directed all marketing activities for two master-planned communities, raising brand awareness and recognition into award-winning communities.* Developed and implemented targeted marketing concepts and directs the creative design of all marketing channels, including website, collateral, signage and digital advertising.* Managed all vendor and consultant relationships, including the ad agency, PR firm, community engagement representative, signage companies, promotional companies, homeowner's association and more in order to deliver maximum efficiency, high-quality work, and cost-effective marketing in accordance with the brand standards.* Terramor Community Association Board of Directors member.* Award-Winning Terramor Multi-Generational Master Planned Community - 2019 Where to Retire's 50 Best Retirement Communities in the U.S. (only one in California) - 2018 Nationals Silver Award for Best Website for a Community (www.Terramor.com) - 2018 NAHB Best of 55+ Best Website (Multigenerational Community) - 2018 SoCal Awards Master Planned Community of the Year, Best Brochure for a Master Plan, and Best Online Marketing Campaign - 2018 SAGE Awards Best 55+ For-Sale Community and Best 55+ Clubhouse

Corona, Ca

* Developed unique value propositions for new communities, floorplans, and inventory homes to represent the brand and unique product offering for prospects.* Managed the Comparative Market Analysis. Spearheaded sales training and an in-depth audit of all competitors in order to help determine future positioning in each market. * Tracked results of all marketing initiatives to determine efficacy and guide future marketing strategies.* Coordinated rebranding of all collateral, signage, 15 sales offices and advertisements due to a company merger.* Created broker presentations for brand awareness which increased broker traffic and sales to meet business goals.* Updated and maintained the corporate website including managing all inventory home listings, community information, site maps, photography, announcements, incentives, and promotions.* Created e-blast artwork and managed distribution in-house in consultation with the creative agency.* Tracked weekly traffic and sales reports in order to adjust advertising and promotions as needed.* Collaborated with Marketing Manager and corporate marketing to plan upcoming and ongoing digital media.

Corona, Ca

* Managed day-to-day schedule for Division President and three Vice Presidents including meeting requests, agendas, post-meeting follow-up, travel arrangements, and expense reports.* Planned and oversaw two, week-long Management Retreats for 20 to 30 executives (one international).* Organized annual employee events and meetings for 70 to 150 people. Always stayed within budget.* Assisted with community Grand Openings, homeowner and broker events.* Assumed the duties of Project Management Coordinator to assist three project managers with all administrative duties including invoicing, contracts, permits, bonds, and Community Facility District reimbursement packages.* Conducted annual evaluations of office expenses. Negotiated equipment leases, vendor changes and rate adjustments for on-going cost savings.* Developed the role of Divisional Technologist to engage with corporate IT as local support for the division.* Maintained consistent and organized records in accordance with State and Federal record retention laws. The only division in the organization with complete and accurate storage records from 2004 to 2013.* Hired, trained and managed the Receptionist position with an emphasis on developing long-term employees.