Graphic Designer
Caerphilly, Wales
Seated within the Marketing team and working closely with other departments to create marketing materials, blogs, improve user experience, and generate leads within tightly regulated industry standards.Major Projects:• Redesigned the landing page and online quote journey for Public Liability insurance products using data from user analysis to improve interaction and form completion, increasing overall sales by 3% on that product• Worked with Operations to plot customer touch points and designed automated email templates and direct mail for each• Created a suite of templates for display ads, social media posts, and blog feature imagesDay-to-day responsibilities:• Direct-response landing pages• Marketing campaigns and collateral• Email campaigns (built in DotDigital)• Brochures, flyers, and banners• Featured and share images for blogs, guides, and PR• Pay-per-click banner ads (Google, Facebook, Twitter, LinkedIn)• Customer document templates