Lead strategy for web and app platforms. Working cross-functionally to deliver products enabling customers, partners, and internal teams to connect via an online marketplace. Customers received readings online & partners ran their business using proprietary software.- Led interface redesign and performance improvements of key platform features such as scheduling, reporting, pay statements, and profile management used by over 600 independent contractors and small businesses - Expanded customer support solutions by implementing a help center and ticketing system for CS Teams to manage over 500 inbound requests per month and provide insights into common questions and topics - Grew retention rates and monthly repeat revenue by 5% through expanding platform capabilities to offer CRM features including interaction tracking, customer segmentation, and customized marketing messaging to partner businesses- Led the expansion of web and app auto-reload product functionality alongside email marketing campaigns resulting in improved customer activation & retention equating to a 6% increase in avg. spend per transaction and an additional $2m+ in annual reading revenues- Developed product roadmaps and set priority based on user interviews and surveys, company objectives, product analysis, and industry research- Increased customer retention and activation for partner service providers through the development of new CRM products allowing partners the ability to send marketing, promotional, and other forms of communication with clients outside of the core service- Developed product roadmaps and set priority based on user interviews and surveys, company objectives, product analysis, and industry research

Managed product strategies for Performance Marketing and CRM applications across multiple verticals. Led a distributed team of engineers to expand the organizations digital marketing and customer retention channels.• Prospected the testing and development of G-Mail marketing opportunities leading to the design and implementation of new tool functionality. This contributed to an average increase of $2M in monthly Marketing Revenue through increased efficiencies in optimizing and testing ads/creatives• Expanded internal digital marketing applications to support new HTML5 and Responsive Display Ad formats through Google AdWords thus widening the access to online display inventory• Designed and released custom CRM applications enabling marketing managers to run SMS and E-mail retention campaigns, resulting in an avg. increase of $200K in monthly Net Contribution• Led cross-functional teams in the integration of internal and external tools with the new Snowflake database thus streamlining the process for the Marketing team to access data and generating reports• Improved marketing email open rate from 10% to 30% over one year by spear heading the design, prioritization and development of proprietary real-time email delivery applications• Grew alternative monetization to $100K+/month by expanding partner relationships and implementing a custom click listing platform which allowed us to define audiences and automate optimizations• Analyzed and improved SEO strategy on Lowermybills.com by defining performance improvements, content release schedule, page redesigns and developing in-house self-help tools

• Lead the conception, development, testing, and release of new marketing software solutions• Supported the release of new features and solutions across the entire organization• Created documentation and trained team members on new releases• Worked across multiple stakeholders to gather requirements, communicate progress and support the release of new features and tools• Managed team JIRA board to communicate priority, time frame and complexity to team members

Developed dashboards to track and inform leadership and team members under the Customer Success org. on KPI’s. Identified areas to better the customer journey through multiple touch points from Sales to Success.• Analyzed data using Excel, Salesforce and Tableau that supported Customer Success, Support, Implementation and Training team leadership in making key business decisions • Presented analysis and findings to management in order to improve Customer Success team operations• Championed the implementation of Tableau as a companywide reporting visualization platform through establishing data warehousing requirements across the organization and evaluating BI vendors• Worked cross-functionally across Salesforce and Sales team to develop custom internal processes and journeys for new sales, resulting in increased efficiencies with onboarding customers

Developed product and operational stress tests to gather data on new product initiatives and enhancements.• Uncovered bottlenecks in the process and worked with PMs to create strategic product solutions• Create business requirement documents and roadmaps for new Express product feature to meet KPI’s• Coordinate with cross-functional teams to ensure new tools/processes are rolled out in time, and achieve the cost and quality target Objectives and Key Results

Managed client project operations and budgets for a non-profit creative agency inside Cal Poly Pomona. • Maintained multiple revenue and expense accounts to prepare for the creation of quarterly reports• Analyzed and reported on discrepancies in profit and loss statements • Assisted in the develop of the organizations 2015 State Budget

•Presented on the topic of ASI, or Associated Students Incorporated, to incoming students every week•Organized and manned events alongside teammates and faculty for incoming students on a weekly basis•Created, updated and provided a Keynote presentations relating to student involvement on campus

•Created and organized expense reports while also assisting in the controlling and managing of expenses•Built forecasting reports, profit & loss statements and designed test scenarios for upcoming quarter expected gains and losses•Employed QuickBooks to maintain records of cash inflow and outflow, including the deposit and issuance of checks

•Organized and maintained client accounts as well as the firm’s expense reports and financial records•Assessed clients eligibility for loans by considering their credit score through the implementation of the Point program •Maintained all computer and network operation in the office as well as setting up new server systems

Maintained and created server/computer networks. Trouble shot IT problems.

Worked with my fellow interns to go out in the field (the schools in the district) to trouble shoot computer problems. The internship was a 150 hour unpaid internship for a special technology related degree.