Smita Deshpande work email
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Twenty years of experience in leading Strategic Alliance, Business Development and Marketing teams at F1000 and startup companies. Measurable success in driving strategic partnerships and sales-centric Partner Go-to-Market strategies including high-impact global events and campaigns, content asset development, marketing programs, partner webcasts, seminars, industry panels, executive sessions and social media activities.
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Polymath In TrainingSelf Employed Oct 2020 - PresentSatellite Beach, Florida, Us -
Manager, Global Technology AlliancesAmazon Web Services Aug 2017 - Oct 2020Seattle, Wa, Us -
Director Industry Marketing, It And CloudEricsson Apr 2016 - Aug 2017Kista, Stockholm, Se -
Sr. Product Line Marketing Manager, Vmware Networking And Security Business UnitVmware, Inc. Jun 2013 - Apr 2016NSX Network Virtualization Platform Technology Partnerships Leader:Lead the NSX network virtualization platform partner marketing and Go-to-Market strategy. Collaborate with leading NSX technology partners across critical service categories including network security, application delivery, visibility and operations, and physical-to-virtual services to develop integrated messaging, full portfolio of content assets, global and regional campaigns, plays, Sales and Channel Enablement programs and route- to-market strategies to promote industry adoption of the Software Defined Data Center. Select Results:- Created and populated four NSX Partner Service Categories- Launched twelve key NSX technology partners including full set of content assets and marketing campaigns- Drove adoption of NSX micro-segmentation messaging by all security partners - Integrating NSX partner content into VMware and Technology Partners' Sales/Channels training- Member of the leadership team developing program to scale NSX partner ecosystem
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Strategic Alliances Leader For Sdn And Network SoftwareJuniper Networks Jan 2008 - Mar 2013Sunnyvale, Ca, UsSpearheading strategy to leverage SDN movement through strategic partnerships and innovative GTM plans. Selected Results:• Driving integrated messaging and launch plan to promote Junos as a programmable platform for Juniper partners. Completed 3 general and 2 strategic partnerships in Cloud space that have resulted in Juniper gaining access to large Enterprise data center deals• Established 3 key technology partnerships to launch Juniper’s service delivery appliance as a service acceleration play• Working with Juniper partners in driving Open Network Foundation(ONF) Marketing activities to shape definition and direction of SDN in Private/Public CloudsPreviously:Key member of team responsible for positioning Juniper as an automation solutions leader in the networking industry. Defined ‘Network Application Platform’ as a new industry category and mobilized partner support to extend and validate solution. Lead companywide cross-functional campaigns and initiatives and drove Partner Go-to-Market plans to leverage the new category.Selected Results:• Product Category Innovation. Drove WW Field and Partner adoption through joint messaging, content assets and sales enablement plans• Sales Pipeline Conversion. Lead WW Field initiative to drive Juniper’s new network automation platform as a competitive advantage for hardware sales. Accelerated Sales pipeline conversion by 30% from Sept. 2010 to present. -
Sr. Director- AlliancesEnigmatec Corp Jun 2006 - Dec 2007Member of Executive Management team responsible for driving relationships with key channel and technology partners. Selected Results:• Solution pilot for IBM Professional Services. Beat out two other shortlisted vendors and established relationship with IBM to market test orchestration software as part of their hosted and managed services offerings. Developed joint case studies, competitive analysis, training materials and other content to help IBM sales teams• Tata Consulting Services (TCS) virtualization practice trial. Entered into agreement with TCS to showcase Enigmatec software as part of their technology innovation portfolio to F1K companies. This resulted in Enigmatec Sales engagements with 3 Enterprise-class companies.• Altos Origin Hosted Services Pilot: Successful trial with Altos Origin to test virtualization-based hosted and managed services. Duties included case studies, ROI tools, partner training materials, Sales enablement content assets• VMWare technology pilot: One of two shortlisted vendors for VM acquisition of orchestration technology.
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Sr. Director, Business DevelopmentMeiosys Corp Jan 2005 - Jun 2006(A venture funded startup in the virtualization software space that was acquired by IBM)Sr. Director, Business Development (2005-2006)Member of Management team focused on helping CEO establish relationships for eventual acquisition Responsible for all content creation and messaging related to company and solution.Selected Results:• Established reference selling relationship with Sun: Resulted in Sun reference selling Meiosys Metacluster technology (application virtualization/relocation) in their Linux cluster solutions• Partnered with Marketing counterparts at IBM, HP and Novell: Aligned on-demand messaging that reiterated Meiosys technology value• Leveraged strategic relationships into M&A activities: Supported CEO with insights and recommendations regarding key players that resulted in successful acquisition
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Program Director- Product StrategyIbm Jan 2005 - May 2006Joined IBM through an acquisition and became a member of IBM’s System P strategy team responsible for setting leadership agenda for System P product line Selected Results:• Marketing Leadership. Led customer council forum to align IBM’s System P roadmap with top 20 customers’ priorities. Resulted in moving customer satisfaction index by 35% and in increased early adoption and in-production deployment of new product releases by 20%. • Company Leadership: Credited with promoting open systems and community approach including published APIs, training on internals, and new business models to broaden System P market reach Resulted in lowering System P sales barriers in traditional Sun shops and recruitment of smaller, Web 2.0 developers for System Platform.
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Director, Product MarketingSun Microsystems Jun 2001 - Dec 2004Palo Alto, Ca, UsSelected Results:• Pioneered Utility Computing model Defined and implemented Utility Computing model as an alternative model. Resulted in Sun creating Utility Computing-products/services for Tier 1 customers• Drove partnerships with EDS, and AT&T: Resulted in both companies offering Utility Computing services based on Sun’s Utility vision and technology• Led Sun ONE Partner program: Created and implemented certification program for Partner recruitment within a tiered framework to align with company’s vertical market priorities. -
Vp, MarketingEjasent 2000 - 2001
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Frequently Asked Questions about Smita Deshpande
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Smita Deshpande works for Self Employed
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Smita Deshpande's current role is Polymath in training at Self Employed.
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Smita Deshpande has skills like Strategic Alliances, Marketing Communications, Software Defined Networking, Software, Software Lifecycle, Go To Market Strategy, Networking, Cloud Computing, Competitive Analysis, Multi Channel Marketing, Data Center, Cross Functional Team Leadership.
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