S Club is a consultancy helping consumer brands tell their stories through elevated merchandise.

Hugging Face is the leading platform to share and collaborate on AI models, datasets, and apps.Led a yearlong global merchandising campaign to enhance brand reach and community engagement by distributing physical products to open source contributors in over 70 countries. Co-organized a historic gathering of 5,000 AI enthusiasts, dubbed “Woodstock of A.I.” by NY Times, VentureBeat, Axios and more, contributing to Hugging Face’s positioning as the leader in open source AI.

Wim reimagines the beverage system so people can enjoy grab-and-go drinks without waste.Designed a smart vending machine to produce beverages on-demand in reusable glass bottles and reclaim used bottles for cleaning and restocking, offering brands like Sweetgreen and Equinox an alternative to single-use plastics. Launched a first-of-its-kind unlimited beverage subscription, introducing new branded drinks weekly. Achieved a 70% DAU/MAU, 94% bottle return rate, and strong recurring revenue, with 45,000 drinks distributed through piloting.

Led strategy and operations for the 20-person creative team responsible for all design, advertising and branded content.

Recruited 65 of the first 200 marketing, tech and CX employees in the US and 6 in Berlin to enable Casper’s EU debut.

Joined as the 10th hire during undergrad; Created playbook to scale Casper's high touch CX while growing to $100M ARR in year 1.