Head Of Branding And Packaging
Current
Aug 2016 - Present
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Richard Smeets Email & Phone Number
Head of Branding and Packaging at Lidl Nederland GmbH
at
Lidl Nederland
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✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Branding and Packaging at Lidl Nederland GmbH
Location
Netherlands
Company size
Who is Richard Smeets? Overview
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Quick answer
Richard Smeets is listed as Head of Branding and Packaging at Lidl Nederland GmbH at Lidl Nederland, a with 5723 employees, based in Netherlands. AeroLeads shows a matched LinkedIn profile for Richard Smeets.
Richard Smeets previously worked as Head of Branding and Packaging at Lidl Nederland and Manager Verpakkingen & Etikettering at Lidl Nederland. Richard Smeets studied at Zuyd Hogeschool | Zuyd University Of Applied Sciences.
Company email context
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Lidl Nederland
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Profile bio
About Richard Smeets
Richard Smeets is a Head of Branding and Packaging at Lidl Nederland GmbH at Lidl Nederland. He possess expertise in fmcg, packaging, food, retail, management and 4 more skills.
Listed skills include Fmcg, Packaging, Food, Retail, and 5 others.
Current workplace
Richard Smeets's current company
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Lidl Nederland
10 roles · 28 years
Richard Smeets work experience
A career timeline built from the work history available for this profile.
Manager Verpakkingen & Etikettering
Aug 2016 - Sep 2018
Branding And Packaging - Manager Packaging Operations Management
Current
Lidl Stiftung Gmbh & Co. Kg
Sep 2018 - Present
Senior Packaging And Projectmanager A.I. Continental Bakeries
Feb 2015 - Aug 2016
Senior Packaging- And Projectmanager
Jun 2014 - Aug 2016
Senior Packaging And Projectmanager A.I. Etos
Dec 2014 - Mar 2015
Senior Packaging And Projectmanager A.I. Continental Bakeries
Jun 2014 - Dec 2014
Operationeel Directeur
Ppm Packaging Strategy
Als Operationeel Directeur ben ik onderdeel van het managementteam binnen PPM en mede bepalend voor het strategische beleid van PPM. Tevens ben ik verantwoordelijk voor de dagelijkse operatie (day-to-day business) binnen PPM. Hieronder valt ondermeer het invullen en plannen van de capaciteitsbehoefte, het voeren van personeelsgesprekken, facturatie en administratie. In deze functie beheer ik tevens aanspreekpunt voor Ahold en heb ik meegewerkt aan een verkooptraining namens Enterprise Ireland.
Jan 2010 - Jun 2014
Senior Projectmanager
Ppm Packaging Strategy
Als Senior Projectmanager ben ik verantwoordelijk geweest voor een aantal accounts. In deze functie heb ik o.a. gewerkt voor Ahold (Albert Heijn Huismerk, Puur & Eerlijk, Excellent, Etos Huismerk), Superunie (Markant, Perfekt, Bumblies), DA drogisterijen (DA Huismerk), Ferrero (Nutella), LU (LU Time-Out), Chefaro (Samenwerkende Apothekers, Davitamon, Biodermal), Wessanen (Zonnatura), Pepsico (Duyvis, Lays), Unilever (Iglo).
2005 - 2010
~5 yrs
Private Label Manager
Als Private Label Manager was ik verantwoordelijk voor de totale coördinatie van het grafische verpakkingsontwikkelingstraject van het C1000 huismerk en een aantal Fancy Merken. Het verzamelen van de juiste (inhoudelijke en technische) informatie, het aansturen van designbureaus, beoordelen van designs, interne presentatie van de designs en technische vertaling naar reproductie. Mijn functie was de 'linking pin' tussen designbureau en lithograaf enerzijds en de interne klant (inkoop en category… Show more Als Private Label Manager was ik verantwoordelijk voor de totale coördinatie van het grafische verpakkingsontwikkelingstraject van het C1000 huismerk en een aantal Fancy Merken. Het verzamelen van de juiste (inhoudelijke en technische) informatie, het aansturen van designbureaus, beoordelen van designs, interne presentatie van de designs en technische vertaling naar reproductie. Mijn functie was de 'linking pin' tussen designbureau en lithograaf enerzijds en de interne klant (inkoop en category management) en leverancier/drukker anderzijds. Show less
1999 - 2005
~6 yrs
Team & coworkers
Colleagues at Lidl Nederland
Other employees you can reach at werkenbijlidl.nl. View company contacts for 5723 employees →
MH
Michiel Hovenkamp
Colleague at Lidl NederlandGroningen, Netherlands
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MV
Maurice Van 'T Hoff
Colleague at Lidl NederlandRotterdam, South Holland, Netherlands
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LI
Luana Ijkema
Colleague at Lidl NederlandArnhem-Nijmegen Region, Netherlands
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ND
Niels De Braal
Colleague at Lidl NederlandNetherlands
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RV
Remi Van Gorp
Colleague at Lidl NederlandBrabantine City Row, Netherlands
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VS
Vera Swanenburg
Colleague at Lidl NederlandThe Randstad, Netherlands
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FJ
Finn Janssen
Colleague at Lidl NederlandTilburg, North Brabant, Netherlands
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HV
Herbert Van Aken
Colleague at Lidl NederlandWarnsveld, Gelderland, Netherlands
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KV
Kevin Van Oorschot
Colleague at Lidl NederlandLeidschendam, South Holland, Netherlands
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CC
Charmilla Cherry
Colleague at Lidl NederlandArnhem, Gelderland, Netherlands
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Michiel Hovenkamp
Colleague at Lidl NederlandGroningen, Netherlands
View →
MV
Maurice Van 'T Hoff
Colleague at Lidl NederlandRotterdam, South Holland, Netherlands
View →
LI
Luana Ijkema
Colleague at Lidl NederlandArnhem-Nijmegen Region, Netherlands
View →
ND
Niels De Braal
Colleague at Lidl NederlandNetherlands
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RV
Remi Van Gorp
Colleague at Lidl NederlandBrabantine City Row, Netherlands
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VS
Vera Swanenburg
Colleague at Lidl NederlandThe Randstad, Netherlands
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FJ
Finn Janssen
Colleague at Lidl NederlandTilburg, North Brabant, Netherlands
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HV
Herbert Van Aken
Colleague at Lidl NederlandWarnsveld, Gelderland, Netherlands
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KV
Kevin Van Oorschot
Colleague at Lidl NederlandLeidschendam, South Holland, Netherlands
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CC
Charmilla Cherry
Colleague at Lidl NederlandArnhem, Gelderland, Netherlands
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3 education records
Richard Smeets education
Education record
Education record
Icm Middle Management
Education record
Economisch Lyceum Roermond
FAQ
Frequently asked questions about Richard Smeets
Quick answers generated from the profile data available on this page.
What company does Richard Smeets work for?
Richard Smeets works for Lidl Nederland.
What is Richard Smeets's role at Lidl Nederland?
Richard Smeets is listed as Head of Branding and Packaging at Lidl Nederland GmbH at Lidl Nederland.
Where is Richard Smeets based?
Richard Smeets is based in Netherlands while working with Lidl Nederland.
What companies has Richard Smeets worked for?
Richard Smeets has worked for Lidl Nederland, Lidl Stiftung Gmbh & Co. Kg, Continental Bakeries, Getpact, and Etos.
Who are Richard Smeets's colleagues at Lidl Nederland?
Richard Smeets's colleagues at Lidl Nederland include Michiel Hovenkamp, Maurice Van 'T Hoff, Luana Ijkema, Niels De Braal, and Remi Van Gorp.
How can I contact Richard Smeets?
You can use AeroLeads to view verified contact signals for Richard Smeets at Lidl Nederland, including work email, phone, and LinkedIn data when available.
What schools did Richard Smeets attend?
Richard Smeets studied at Zuyd Hogeschool | Zuyd University Of Applied Sciences.
What skills is Richard Smeets known for?
Richard Smeets is listed with skills including Fmcg, Packaging, Food, Retail, Management, Account Management, Product Development, and Brand Development.
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