Expert digital marketer with the ability to develop and execute successful online acquisition strategies that exceed goals. Over 20 years of experience in online growth marketing, including: customer acquisition and lead generation, search engine marketing (SEM), display advertising, social media marketing, media planning/buying, reporting and measurement and messaging strategy. Positions include experience as both an in-house marketer and on the agency side, as well as B2C and B2B strategies. Experience leading teams to high levels of performance with proven results.Specialties: - Paid search marketing (both national and international)- Display media- Social media marketing- Search engine optimization (SEO)- Media buying- Awareness/retargeting strategies- Customer acquisition/lead generation- Mobile and video strategies- Copywriting and messaging- Web analytics- Web site usability and conversion optimization- Reporting and measurement
Listed skills include Sem, Web Analytics, Online Advertising, Email Marketing, and 29 others.