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Expert digital marketer with the ability to develop and execute successful online acquisition strategies that exceed goals. Over 20 years of experience in online growth marketing, including: customer acquisition and lead generation, search engine marketing (SEM), display advertising, social media marketing, media planning/buying, reporting and measurement and messaging strategy. Positions include experience as both an in-house marketer and on the agency side, as well as B2C and B2B strategies. Experience leading teams to high levels of performance with proven results.Specialties: - Paid search marketing (both national and international)- Display media- Social media marketing- Search engine optimization (SEO)- Media buying- Awareness/retargeting strategies- Customer acquisition/lead generation- Mobile and video strategies- Copywriting and messaging- Web analytics- Web site usability and conversion optimization- Reporting and measurement
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Head Of MarketingCurioso Apr 2024 - PresentCurioso launched in 2024, with a mission to ignite curiosity, wonder, and a love of learning in kids everywhere. Built on a collection of 25,000 high-quality books, including the world’s leading non-fiction library for kids, Curioso provides a safe space for kids to explore their interests and learn. Discovery Zones, Quizzes, Sourced AI, challenges, rewards and more empower kids with a fun and engaging learning experience. -
Director, Paid MarketingScribd Jan 2022 - Dec 2023San Francisco, California, UsLed all aspects of paid marketing, nationally and globally, implementing profitable and data-driven full-cycle marketing strategies that maximized growth. -
Director Of Acquisition MarketingEpic For Kids Jun 2018 - Jan 2022Redwood City, California, UsResponsible for leading and executing all acquisition marketing programs, both paid and unpaid, to maximize growth and profitability. Also, lead strategy and execution of brand awareness media programs to increase brand recognition among target audience. -
Family LeaveStay At Home Mom Jul 2017 - Jun 2018London, GbExtended maternity leave to spend additional time at home with my little ones. -
Director, Internet MarketingShutterfly Inc. Jun 2013 - Jul 2017San Jose, Ca, UsResponsible for strategy and execution of various internet marketing channels across the Tiny Prints and Wedding Paper Divas brands including paid search, Facebook advertising and display. Planned and launched brand awareness campaigns which included homepage takeovers, online video, mobile interstitials, blogger sponsored posts and site sponsorships to drive brand awareness. -
Senior Marketing Manager, Internet MarketingShutterfly Inc. Sep 2011 - Jun 2013San Jose, Ca, Us
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Senior Online Marketing ManagerLoopnet Jan 2008 - May 2011Washington, District Of Columbia, UsResponsible for developing and managing execution of online customer acquisition strategy for six brand web sites. Led strategy development and execution of various online marketing tactics including SEM, online display advertising, media planning, behavioral targeting, site retargeting, and landing page conversion optimization. -
Online Marketing ManagerLoopnet Aug 2006 - Jan 2008Washington, District Of Columbia, Us
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Online Marketing ManagerNetsuite Aug 2005 - Aug 2006Austin, Tx, UsResponsible for leading strategy development and overseeing the execution of all online media and search marketing efforts. Managed paid search campaigns targeted towards North America, the UK, and the Asian Pacific region.Developed and executed online marketing strategy, and provided campaign performance analysis and optimization for online media campaigns in order to maximize return on investment. -
Marketing Campaign ManagerSitelab International Jun 2003 - Jun 2005La Jolla, Ca, UsResponsible for leading strategy development and execution of online advertising campaigns for agency clients which included search engine marketing, online media, email, display, and Search Engine Optimization. -
Marketing CoordinatorSitelab International Jun 2002 - Jun 2003La Jolla, Ca, Us
Shannon Mentzer Skills
Shannon Mentzer Education Details
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Uc San DiegoCommunications
Frequently Asked Questions about Shannon Mentzer
What company does Shannon Mentzer work for?
Shannon Mentzer works for Curioso
What is Shannon Mentzer's role at the current company?
Shannon Mentzer's current role is Head of Marketing at Curioso.
What is Shannon Mentzer's email address?
Shannon Mentzer's email address is sh****@****hoo.com
What is Shannon Mentzer's direct phone number?
Shannon Mentzer's direct phone number is +165061*****
What schools did Shannon Mentzer attend?
Shannon Mentzer attended Uc San Diego.
What skills is Shannon Mentzer known for?
Shannon Mentzer has skills like Sem, Web Analytics, Online Advertising, Email Marketing, Online Marketing, Ppc, Digital Marketing, Lead Generation, Social Media Marketing, Analytics, Marketing Strategy, E Commerce.
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