Susan Fink, Mba Email & Phone Number

El Segundo

Responsible for brand, traditional and digital marketing channels, delivering results in customer engagement, lead generation and conversionOversee following channels - strategy, execution and measurement: Digital Marketing- Email and Automation, CRM Marketing- HubSpot and Salesforce Integration- Social Media Community Management and Advertising- SEO/SEM.

Greater Los Angeles Area

Focused on development strategies and campaigns for digital channels, including email, social media, content, SEO/SEM, website UX/UI redesign, digital ads and affiliate marketing to monetize channels- Created and management of all email marketing strategies (10+ million subscriber base), automation and execution- Drove a 108% increase of revenue developing.

Los Angeles, CA

Manage a client portfolio of $1.5 - $3 million across multiple retailers to include Walmart, Toys R Us and Target, with various programs resulting in a positive ROI. Grew the toys category portfolio by 65% YoY from 2012 – 2013 by driving incremental business with new and existing clients.Develop digital and mobile marketing strategies and shopper solutions.

El Segundo, CA

• Manage and represent the DIRECTV Movers Program, a program valued at $400 million enterprise-wide.
• Develop and execute strategic marketing plans to meet enterprise churn objectives, identifying offers and launching campaigns for existing subscribers. Offers and campaigns designed to drive loyalty and incremental.
• Create; drive and implement integrated marketing campaigns that support the organization’s goals for the Movers Program through segmentation, needs assessment, solution development, analytics and implementation channels.
• Act as Brand Manager to drive marketing strategy, messaging and tactics, to include on-air, online, print and existing communication platforms.
• Manage a marketing budget of $1 million, with the primary goal of driving awareness and communicating offers to existing customers.
• Responsible for day-to-day operations of inbound and outbound telemarketing efforts, driving policies and setting forecasts and incentives for performance. Visiting call centers and participating in quality assurance.

El Segundo, CA

• Lead all marketing and product development initiatives for Hot Wheels global entertainment brands, including Toy Story/Toy Story 3, Emmy Nominated Battle Force 5 Animated TV Series and innovation product lines.
• Lead cross-functional teams, including product design, brand design, research, costing, engineering, packaging, merchandising, sales, entertainment and web.
• Own and manage the profit and loss statements to ensure margin targets are met, while managing product development costs, operating profit and retail margins. Drive revenue streams in over $20MM in sales.
• Collaborate directly with licensors and partners, including Disney/Pixar, Cartoon Network, Warner Home Video, McDonalds and Activision to drive creative strategy, product line development and present storyboards.
• Utilize consumer insights to apply to marketing plan and product development through the understanding of global consumers, shoppers, customer and channel insights for segment, brand and overall category.
• Work with international affiliates to drive international roll-out plans and marketing initiatives.

• Focus on Marketing Effectiveness and Operations, Alignment of Business Objectives, Generating Brand Consistency and Measurement, Development of Marketing Measurement, Marketing and Brand Strategy (i.e. re-positioning.
• Development of Marketing Effectiveness/Operations Framework, Strategy and Tools to drive alignment across the organization, collaboration and integration among teams, and consistency.
• Drive and assist in marketing and brand strategy, including brand architecture, messaging, positioning, value proposition and meaningful point of differentiation, analyzing the competitive landscape.
• Process Analysis, Maturity and Realization: Analysis of existing and creation of new processes to ensure brand consistency across all customer touch-points. Includes, but not limited to Brand Approval Process.
• Create framework for measuring ROI on marketing campaigns as well as the development of Scorecards for various areas of marketing, including above and below the line marketing/media, local marketing efforts and online.
• Collaborate with and manage marketing and creative agencies for various marketing materials, including Strategic Media and Integrated Campaigns, Voice of Brand and Brand Identity.

• Boost Mobile - Wholly-owned subsidiary of Sprint NextelProduct Manager, Personalized Interactive Mobile Products (Value-Added Services) specializing in Community/Chat services, such as MySpace, Facebook, Hookt and the.
• Focused primarily on social networking/community products, including premium SMS and Java apps (approx. $10M annually), responsible for seeking new and emerging opportunities in the marketplace that were Boost-relevant.
• Development of product strategy, analyzing competitive landscape, functional capability/requirements and consumer needs.
• Responsible for end-to-end product development lifecycle, feature prioritization and financial accountability of product performance.
• Established business requirements and managed overall project management schedules for all product initiatives.
• Responsible for coordinating market-ready product launches managing third-party application and content providers and application developers.

• Program Manager for retention programs focusing on the existing customer base.
• Responsible for the development, implementation, management and measurement of retention programs and other proactive and reactive marketing programs to increase tenure and profitability of the existing subscriber base.
• Obtained end-to-end experience launching segmented marketing programs from concept development through operations phases for programs that maximize the value of an existing customer base.
• Collaborated with creative, marketing and fulfillment agencies to develop direct mail, e-mail, text messaging and outbound telesales campaigns for various retention and cross-sell/up-sell programs, while minimizing.
• Responsible for leading strategies and initiatives with cross-functional project teams including external vendors and internal partners (i.e. Creative, Legal, IT) to enhance customer retention and cross-sell/up-sell.
• Managed a budget and deliver targeted ROI results.

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Supply Chain Management Supplier Diversity Program

Supply Chain ManagementLogistics - Cell Site Infrastructure

Integrated Logistics

Mba, 4.0 Gpa

Business, Marketing And Logistics/Supply Chain Management

High School