Sara Fry Email & Phone Number

New York, NY, US

Seattle, WA, US

Promoted in three years to continue driving operational and strategic excellence across the global partner/agency sales organization within Amazon Ads. Current focus is integrating local agency sales teams into centralized processes and tools, developing a global partner segmentation strategy, and continued revenue acceleration via agency channels through.

Seattle, WA, US

• Supporting the 200+ person global partner/agency sales organization, building operational infrastructure, developing KPIs, and driving strategy alignment between advertiser and agency sales teams. Enabling global sales.
• Partnering with finance, product, marketing, and business intelligence/data science managers to translate complex data into simple narratives and actionable insights.
• Lead the development and implementation of end-to-end strategic frameworks for global customers, including segmentation, coverage models, and go-to-market (GTM) initiatives to drive incremental revenue.
• Created and scaled a multi-year strategic framework to accelerate revenue an average of +42% YoY across 11 countries, accounting for 10% of Amazon Ad sales LCS revenue in 2023.
• Facilitate sales workshops with sales leadership to develop strategic go-to-market playbooks according to local business priorities and new product launches (e.g., Prime Video Ads)
• Owned the design, development, and delivery of revenue tracking platform to provide 95% accuracy for the $4.5B+ worldwide agency business within Amazon Ads, creating the foundation for pipeline management, KPI.

• Promoted to Director to lead a strategy org of 25+ high-performing professionals dedicated to delivering strategic initiatives across multiple lines of business. Internally, oversaw process development, resourcing, and.
• Increased the ad sales org’s win rate by +5% within one year by developing go-to-market (GTM) positioning and refining lead qualification criteria.
• Doubled annual revenue from $10MM to $20MM in two years by spearheading digital strategy and operations for Fullscreen’s flagship client, Mattel.
• Grew product sales by 32% year over year (YoY) for Mattel brands (Barbie, Hot Wheels), by scaling digital content distribution from one to 13 countries across EMEA and APAC.

Beverly Hills, California, US

• Led the strategic development and execution of brand campaigns and experiences across CPG, Entertainment, and Gaming verticals, ensuring cohesive integration of brand messaging and owned property editorial voices.
• Planned scalable media and branded content integrations for budgets ranging from $25k to $1M.

New York, NY, US

• Partnered and supported sales professionals to sell through customer acquisition and direct response digital campaigns.
• Managed a book of affiliate clients with annual revenues of $5M+ by creating comprehensive campaign trend analyses.

London, GB

Executed marketing plans for C-level titles and developed promotional tools for national sales team distribution.

Developed and executed the Colgate My Bright Smile Global Art 2008 Calendar contest, including distribution of contests to 11 countries, judging entries, and writing copy for biographies for each of the 12 selected winners.

Strategy Execution

Ba, English

Education record