My relationship with Omni Advertising started back in 2014 when I joined the agency as a Digital Content Manager. Being just the third employee of our digital department at the time, I helped pave the way to our department's growth over the next few years working with some amazing individuals. As our agency grew, so did I. Currently, I operate as the Director of Digital Operations in the Omni family.I play a vital role in making sure all of our digital campaigns run smoothly each month. In addition, I work directly with our account teams and clients to ensure our digital strategies are effective and efficient. I enjoy being the go-to person to make sure we're achieving our goals and embracing the challenges that come along the way. While there is no such thing as a "typical day" in my role, some of my responsibilities include:• Communication between clients and the agency• Oversee projects and campaigns to make sure all needs are fulfilled and deadlines are met• Strategic campaign planning and buying for digital platforms including paid and organic social media (Facebook, Instagram, Twitter, TikTok), programmatic media (CTV, Audio, Display), SEM (Google, Bing), SEO, YouTube, Google Business Profile, email, and website content• Traffic management for digital campaigns• Research data-driven strategies for digital campaigns • Comprehensive budgeting and reporting via Google Analytics and Google Data Studio dashboards• Pixel implementation and tracking via Google Tag Manager• Evaluating future products and implementation • Help manage and mentor our digital team membersTL;DR: I wear many hats but I enjoy the challenge of providing consistent results for our clients.

• Senior digital account leader for multiple large automotive dealership groups• Responsible for advising our agency/clients on the best digital advertising products to utilize to help expand brand/product awareness and ROI• Managed campaigns across different digital advertising avenues including paid social media (Facebook, Instagram, Twitter), programmatic media (CTV, Audio, Display), SEM (Google, Bing), SEO, YouTube, Google My Business, email, and website content• Research data-driven strategies for digital campaigns • Comprehensive budgeting and reporting via Google Analytics and Google Data Studio dashboards• Helped manage our growing digital team

• Created and executed digital marketing strategy for 10+ automotive dealership groups• Managed campaigns across all aspects of digital advertising including paid and organic social media (Facebook, Instagram, Twitter), SEM (Google, Bing), SEO, YouTube, Google My Business, email, and website content• Maintained strong relationships with prominent account-holding clients• Sustained brand strategy and development, website traffic growth, content promotion • Comprehensive budgeting and reporting via Google Analytics and Google Data Studio dashboards

• Managed 100+ automotive websites via different content management platforms(Including images, web banners, videos, landing pages, pricing matrices, inventory management, and custom URLs)• Collaborated with account executives and art/copy/production departments to design creative assets for various projects in an effort to create a unified campaign• Communicated with numerous vendors/clients to form a cohesive strategy in order to achieve maximum ROI• Proofread content to ensure accuracy and legal compliance before implementation• Reviewed compliance submissions and made necessary changes to avoid sanctions • Analyzed budgeting and monthly reports from Google Analytics, website hosting platforms, and third party vendors in order to increase client sales and growth• Helped enhance internal processes of my department to increase efficiency and organization