Stacey Cessna Email & Phone Number

Strategic Planning: Develop and execute comprehensive marketing strategies aligned with organizational goals.Team Leadership: Oversee and manage marketing teams, ensuring efficient collaboration and performance.Brand Management: Protect and enhance the brand's reputation and identity.Budget Management: Allocate and manage marketing budgets for 10 difference product lines effectively to maximize ROI.Market Research: Conduct market analysis to identify trends, opportunities, and… Show more Strategic Planning: Develop and execute comprehensive marketing strategies aligned with organizational goals.Team Leadership: Oversee and manage marketing teams, ensuring efficient collaboration and performance.Brand Management: Protect and enhance the brand's reputation and identity.Budget Management: Allocate and manage marketing budgets for 10 difference product lines effectively to maximize ROI.Market Research: Conduct market analysis to identify trends, opportunities, and target audiences.Campaign Development: Create and execute marketing campaigns across various channels (e.g., digital, social media, traditional).Performance Measurement: Track and analyze marketing campaign performance to measure success and identify areas for improvement.Customer Relationship Management: Foster strong relationships with customers through various communication channels to drive loyalty and satisfaction.Sales Enablement: Provide marketing support to sales teams to increase lead generation and close rates.Innovation: Stay updated on industry trends and explore new marketing technologies and tactics. Show less

Play a role in interviewing and hiring to build a marketing team to suit the business needsManage a team of twoCreate and execute marketing campaigns for multiple business linesResponsible for training new employees on marketing strategies and internal systems to carry out marketing effortsDeveloped monthly KPIs, yearly goals and departmental norms Maintain training documents for all internal systems

Dallas, Tx

Promoted from Sales and Marketing Associate to Senior Strategic Marketing Specialist in 2016Manager of various marketing campaigns including direct mailings, emails, and data collecting Brainstormed and developed ideas for creative marketing campaignsConducted market research to find answers about consumer requirements, habits and trendsCreated graphical designs for direct mailings, email blasts, and trade show paraphernaliaResponsible for training team members on various… Show more Promoted from Sales and Marketing Associate to Senior Strategic Marketing Specialist in 2016Manager of various marketing campaigns including direct mailings, emails, and data collecting Brainstormed and developed ideas for creative marketing campaignsConducted market research to find answers about consumer requirements, habits and trendsCreated graphical designs for direct mailings, email blasts, and trade show paraphernaliaResponsible for training team members on various marketing related projects and processesPlanned and executed various initiatives to reach the appropriate target audiences through appropriate channelsAssisted in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired Show less

Dallas, Tx

• Promoted from Customer Service Representative to Sales and Marketing in Feb. 2012• Solely responsible for all marketing campaigns and customer outreach • Responsible for maintaining relationships on corporate and individual levels • Created dynamic graphic designs for WebCE new business development print campaigns • Responsible for all social media campaigns and updates• Active role in campaign management, tracking and implementation• Researched, analyzed, and… Show more • Promoted from Customer Service Representative to Sales and Marketing in Feb. 2012• Solely responsible for all marketing campaigns and customer outreach • Responsible for maintaining relationships on corporate and individual levels • Created dynamic graphic designs for WebCE new business development print campaigns • Responsible for all social media campaigns and updates• Active role in campaign management, tracking and implementation• Researched, analyzed, and developed marketing plans • Maintain corporate partnerships and very active in negotiating new business• Establish differentiators in product and service securing critical partnerships leading to sustained annual growth• Create and maintain customized private-labeled websites for corporate clients• Oversee outreach efforts including direct mailing campaigns, email blasts, outbound telesales and represent company at trade shows and conferences• Assisted in website design for multiple partnership sites as well as brand sites. Show less

Richardson, Tx

• Provide customer service over the phone for insurance professionals seeking continuing education• Collaborated with the Marketing department on numerous marketing projects involving extensive research on existing and emerging regulations in continuing education• Developed educational materials and accountability tools for WebCE employees. • Knowledgeable in insurance licensing and compliance requirements and deadlines for all states and Washington DC.• Coordinated philanthropy… Show more • Provide customer service over the phone for insurance professionals seeking continuing education• Collaborated with the Marketing department on numerous marketing projects involving extensive research on existing and emerging regulations in continuing education• Developed educational materials and accountability tools for WebCE employees. • Knowledgeable in insurance licensing and compliance requirements and deadlines for all states and Washington DC.• Coordinated philanthropy events; generated more donations from previous years by creating a competition among teams of employees. Show less

• Provided guests with a favorable first impression of local hotel, incorporatinghistory of University of Oklahoma Sooner Sports. • Performed a variety of assignments including receptionist, accounting clerk and guest liaison to hotel staff. • Had significant contact with guests organizing reservations, satisfying special requirements and conveying local area information.

Performed a variety of assignments at local hotel chain including receptionist, accounting clerk and guest liaison to hotel staff. Was recipient of numerous personal customer service comment cards denoting exemplary service.

Awarded one of three summer Intern positions with Dallas Convention and Visitors Bureau. Assignments included rotation through Sales, Marketing, Public Relations, Sports Marketing, and Member Services Departments. In all departments, focal point of effort was selling Dallas as destination spot for group gatherings. Assisted on multiple City of Dallas conventions/conferences.

Masters Of Science, Consumer Merchandising/Retailing Management

Bachelor'S, Public Relations

Activities and Societies: PRSSA: Public Relations Student Society of America. Active member in committees assigned to plan and participate.