Build first UX organization, processes, and design system for scaling EdTech organization. Supported applications include AI implementations and messaging.

Lead a team of designers who design the home page and search leveraging traditional, natural language (NLS) and AI-powered search, Generative AI, virtual assistant, and personalization solutions used by over 9.6 billion annual visitors to find and evaluate homes. Previously lead teams responsible for the Home Details page and Connections portion of the home-buying growth funnel.

Build and manage a team of content designers to implement a content-first design approach and improve the user experience for this online scheduling application. Also managed writers who produced help articles and videos. Participated in company rebrand efforts. Lead re-design and implemented a CMS to deploy content across the application.

Lead the effort to define build a UX and research organization to innovate the next generation solution and content for this market leading payroll product and chatbot. Built a team consisting of researchers, designers, content strategy, and an Angular prototype developer to research market-leading payroll solutions. Established organizational practices and rituals to begin all efforts with research and ideation sessions to explore ideas using a multidisciplinary team. Leverage Lean and conversational UI techniques to explore concepts and language. Created a UX vision and aligned it with the company goals to materialize and socialize the vision of a next generation payroll. Delivered B2B and B2C web, mobile, tax form, and chatbot solutions.

Responsible for product management, user experience, research, content strategy, visual design, marketing, and training. Lead user research efforts and collaborated with c-level executives, customers, product management, and engineering to inform the product roadmap, experience strategy, and long-term architectural and technology requirements. Collaborated with engineering to adopt agile rituals that work in a regulated industry. Established strategies, implemented methodologies, and developed patterns to ensure best practices across products and enforce the brand. Hired and mentored product managers, UX, research, content, and visual design team members. For two years of my experience at goBalto I managed product management and marketing to ensure that early-adopter customer requirements were properly synthesized and implemented; I conducted market analysis to ensure those early adopter requirements were compatible with industry trends. I lead efforts to engage a PR firm to expand the brand’s reach and implemented Hubspot to enable the monitoring of website traffic, then redesigned the marketing site to better generate and manage leads. Created a taxonomy (information architecture) for a single-source content management system for user learning, certification materials, and videos to increase the team's agility to produce documentation and improve the customer’s learning experience.
 During my tenure, we scaled the product from a single pilot client to achieving product-to-market-fit (the product eventually was adopted by top pharma clients in the space and eventually acquired by Oracle).

Work as an independent consultant with various clients including goBalto and Eveo, the award-winning creative services agency that specializes in the healthcare industry (clients include Genentech, Novartis, Amgen, and others). I designed, wireframed, and created content for web, gestural , and mobile applications.

Responsible for UX, design, and front-end QA. I built the organization and processes from the ground up that were required to design and develop touchscreen interfaces for automated stores. My team also wrote UI microcopy and marketing content for product descriptions. We worked agency-style, to design and build kiosk-based eCommerce applications for a variety of clients including Macy’s, Best Buy, Sony, Elizabeth Arden, and Proactiv Solution.

Managed the teams that design, user test, and document WebEx applications (Meeting Center, Event Center, Learning Center, Training Center, Support Center, and WebEx Connect). Supervised site-wide benchmark testing and integration with Intuit and AOL projects.

Responsible for all customer facing documentation and user interfaces for this video on demand spinoff of SGI. Kasenna created media servers, management software, and set-top boxes for the hospitality, media, and a variety of industries.

Architected the research and investment library features, then managed UX designers, quality assurance, and deployment engineers to ensure a consistent, quality experience for this online trading application.