Sarah M. Heffern Email & Phone Number

Bethesda, Maryland, United States

* Provide targeted support for nonprofit, digital agency, and local government clients, including developing content, providing strategic insight, and offering customized training. Specific projects include:* Writing and editing high-impact content for website, blog, and email campaigns.* Adapting technical white papers to provide plain-language content on topics including design thinking, content personalization, artificial intelligence, and content management strategy for AgencyQ.* Increasing attendance at high-profile events via social media advertising, auditing social media presence, developing and presenting training to improve storytelling and engagement, and providing one-on-one support to content creators for the Department of Parks and Recreation, Prince George’s County.* Supporting migration between Content Management Systems, including updating HTML and assuring live pages met organizational standards.

Washington, D.C.

* Directed the National Trust’s work to grow and engage its audience via social media channels, engaging an average of more than 37,000 users per month across Facebook, Twitter, and Instagram since 2016.* Managed departmental and campaign budgets in excess of $300,000.* Collaborated with peers on the Marketing Leadership Team to integrate social media as a fundamental driver of marketing, outreach, and fundraising.* Oversaw the creation, build-out, and implementation of multi-channel organic and paid social experiences and campaigns that engaged the established preservation community and hundreds of thousands of new constituents to support the Trust through donations and/or advocacy.* Supervised a team of three, and a matrixed network of colleagues across the organization, to develop and implement a unified social media strategy and grow the Trust’s base of support.* Conceived, developed, directed, and managed specific campaigns by assessing needs, identifying tools, and collaborating with internal/external stakeholders. * Developed content (including video, images, and copy) for social media storytelling. * Defined key performance indicators and implemented tracking, analytics, and reporting methods.* Trained and mentored colleagues at all levels (including the C-suite) in the use of social media.* Managed consultant relationships to ensure appropriate execution of campaigns.* Researched and tested new social outlets to determine their viability for campaigns, programs, and initiatives.

Washington D.C. Metro Area

* Expanded the organization's social media program, including strategy development, program conception and implementation, measurement of social programs, and analysis of outcomes. * Increased Facebook engagement by 218% in 2014 through expanded content marketing and community engagement efforts. * Collaborated on cross-organizational teams to integrate social media into both on- and offline outreach. * Managed online community, serving as online spokesperson during media opportunities and crises.* Researched celebrity and influencer outreach programs to provide strategic counsel to internal stakeholders on engaging high-profile individuals on social networks. * Developed and managed social media training for headquarters, field, and historic sites staff through one on one, classroom and webinars.* Served on a cross-organizational task force to select a new Constituent Management System, NetForum.* Collaborated with American Express and Foursquare to launch a limited-edition PreservationNation Foursquare badge, including reviewing design and vetting nearly 500 sites nationwide.

Washington, Dc

* Collaborated on content strategy, information architecture, and change management to launch a new organizational website; provided planning and development consultation to content creators; and established an online style guide. * Conceived, launched, managed, and edited the PreservationNation blog.* Created a multi-channel organizational social media strategy.* Hired and supervised assistant editor for the website; managed performance and workflow.

* Managed website redevelopment process, implemented a content management system, and added e-commerce, including access to online reservation booking. * Wrote press releases and round-ups focused on creative storytelling; pitched reporters and news outlets.* Hired and oversaw designers, developers, writers, and other contract workers/consultants, from developing RFPs/reviewing proposals, to reviewing/approving work product. * Coordinated electronic communications efforts, including member, consumer, and media outreach to ensure a unified brand message across channels.

Washington D.C. Metro Area

Washington D.C. Metro Area

Provided front-line customer service for a museum with annual visitation of approximately two million. Developed and presented museum orientation sessions and exhibition tours for visitors. Maintained publications inventory for the Visitor Services department.

Bachelor Of Arts, American Studies

Certificate in Theater

Certificate, Historic Preservation