Michael Goldin Email & Phone Number

New York, New York, Us

Merger with VMLY&R and Wunderman Thompson to form VML.

New York, Ny, Us

• Spearhead network integration of world-class agencies to streamline marketing across brand, CRM, digital, web, media, PR, data and analytics, market impact analysis, and new client development. • Design Agile solutions across entire marketing mix while meeting all budgetary objectives.• Develop transformational strategic branding in alignment with current business and financial objectives.• Identify solutions for complex marketing challenges through detailed coordination with key internal and external stakeholders.• Implement new growth strategies for multimillion-dollar initiatives including new business pitches to maximize growth opportunity.

Columbia, Md, Us

• Achieved positive revenue growth totaling $60M with high performing team support. • Headed health and nonprofit global practices to maximize business growth and client satisfaction.• Developed additional business shares for 70% of client base while also building two additional new business relationships.• Optimized all training processes and productivity objectives for division of over 300 employees.

New York, Ny, Us

• Achieved 23% increase in revenue by organically growing the business from one client to five. • Developed award-winning marketing strategies across multiple agencies including brand, web, CRM, PR, HCP, and retail within the WPP network.• Set new standards with record breaking client satisfaction scores through team development and high performance objectives.• Incorporated individual productivity goals to reach 95% staff retention rates and exceed team development objectives. • Earned WPP’s Worldwide Partnership Program Award across all network agencies for exemplary client results.

• Exceeded financial objectives by driving business growth and development from $70K to $19MM YOY for five years. • Developed brand positioning for new product launches to achieve up to 17% market share within first two months.• Identified new target audiences across trial, adoption, and loyalty to achieve overall ROI of 4:1 and 14:1 for new customers. • Spearheaded channel growth with continuous ROI measurement across all channels.• Managed team development with new standards for process reorganization and succession within division to achieve 97% staff retention.

• Designed comprehensive campaigns to promote awareness, stimulate trial, increase cross-sell/up-sell and win-back opportunities, and convert prospects with key strategies for maximizing loyalty and brand satisfaction.• Developed strategic planning and analysis in coordination with key internal stakeholders resulting in award-winning marketing programs.• Maintained high client satisfaction and retention rates through team development and training to ensure optimal productivity and consistent brand strategies.• Recognized by DTC industry for setting “gold-standard” for product and customer-centric loyalty programs.

• Mentored cross-functional teams through measurable and achievable goal setting. • Coordinated with team and external stakeholders to ensure successful marketing campaigns operated within all budgetary objectives. • Developed new communication strategies with internal business stakeholders on account performance and KPIs. • Awarded Brilliant Star award for outstanding individual performance.