Michael Goldin

Michael Goldin Email and Phone Number

Proven Business Executive | Senior-Level Marketing & Management @ VML
Michael Goldin's Location
Washington, District of Columbia, United States, United States
Michael Goldin's Contact Details
About Michael Goldin

Dynamic, results-focused business executive with extensive brand marketing, loyalty marketing, omni-channel marketing development, and change management experience within demanding environments. Proven record of devising and deploying integrated team strategies for brand satisfaction, account management, and global product development. Accomplished communicator skilled in negotiations and building relationships with stakeholders. Key contributions and achievements include:• Launched over 30 global brands with many achieving the #1 position in their respective categories.• Developed award-winning marketing strategies across all channels to expand business development and maximize growth. • Streamlined operations to achieve record-breaking customer satisfaction scores.• Spearheaded integrated team development to optimize division productivity while achieving 98% staff retention rates. Expertise: Brand Planning & Development, CRM, Loyalty Marketing, Omnichannel Marketing, Operations Management, Strategic Planning & Analysis, Industry Networking, Lean Six Sigma, Marketing Communications, Global Product Development, Change Management, Brand Management, Integrated Team Development, KPI Metrics Analysis, and New Business Development.

Michael Goldin's Current Company Details
VML

Vml

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Proven Business Executive | Senior-Level Marketing & Management
Michael Goldin Work Experience Details
  • Vml
    Senior Vice President, Group Account Director
    Vml Jan 2024 - Present
    New York, New York, Us
    Merger with VMLY&R and Wunderman Thompson to form VML.
  • Wunderman Thompson
    Senior Vice President, Group Account Director
    Wunderman Thompson 2018 - Jan 2024
    New York, Ny, Us
    • Spearhead network integration of world-class agencies to streamline marketing across brand, CRM, digital, web, media, PR, data and analytics, market impact analysis, and new client development. • Design Agile solutions across entire marketing mix while meeting all budgetary objectives.• Develop transformational strategic branding in alignment with current business and financial objectives.• Identify solutions for complex marketing challenges through detailed coordination with key internal and external stakeholders.• Implement new growth strategies for multimillion-dollar initiatives including new business pitches to maximize growth opportunity.
  • Merkle
    Senior Vice President, General Manager
    Merkle 2016 - 2017
    Columbia, Md, Us
    • Achieved positive revenue growth totaling $60M with high performing team support. • Headed health and nonprofit global practices to maximize business growth and client satisfaction.• Developed additional business shares for 70% of client base while also building two additional new business relationships.• Optimized all training processes and productivity objectives for division of over 300 employees.
  • Young & Rubicam
    Senior Vice President, Group Director
    Young & Rubicam 2014 - 2016
    New York, Ny, Us
    • Achieved 23% increase in revenue by organically growing the business from one client to five. • Developed award-winning marketing strategies across multiple agencies including brand, web, CRM, PR, HCP, and retail within the WPP network.• Set new standards with record breaking client satisfaction scores through team development and high performance objectives.• Incorporated individual productivity goals to reach 95% staff retention rates and exceed team development objectives. • Earned WPP’s Worldwide Partnership Program Award across all network agencies for exemplary client results.
  • Wunderman Dc
    Senior Vice President, Client Services Director
    Wunderman Dc 2012 - 2014
    • Exceeded financial objectives by driving business growth and development from $70K to $19MM YOY for five years. • Developed brand positioning for new product launches to achieve up to 17% market share within first two months.• Identified new target audiences across trial, adoption, and loyalty to achieve overall ROI of 4:1 and 14:1 for new customers. • Spearheaded channel growth with continuous ROI measurement across all channels.• Managed team development with new standards for process reorganization and succession within division to achieve 97% staff retention.
  • Wunderman Dc
    Senior Vice President, Group Account Director
    Wunderman Dc 2006 - 2012
    • Designed comprehensive campaigns to promote awareness, stimulate trial, increase cross-sell/up-sell and win-back opportunities, and convert prospects with key strategies for maximizing loyalty and brand satisfaction.• Developed strategic planning and analysis in coordination with key internal stakeholders resulting in award-winning marketing programs.• Maintained high client satisfaction and retention rates through team development and training to ensure optimal productivity and consistent brand strategies.• Recognized by DTC industry for setting “gold-standard” for product and customer-centric loyalty programs.
  • Wunderman Dc
    Vice President, Account Director
    Wunderman Dc 2002 - 2006
    • Mentored cross-functional teams through measurable and achievable goal setting. • Coordinated with team and external stakeholders to ensure successful marketing campaigns operated within all budgetary objectives. • Developed new communication strategies with internal business stakeholders on account performance and KPIs. • Awarded Brilliant Star award for outstanding individual performance.

Michael Goldin Skills

Integrated Marketing Relationship Marketing Crm Interactive Marketing Digital Strategy Direct Marketing Advertising Creative Strategy Email Marketing Marketing Communications Database Marketing Brand Advertising Interactive Advertising Key Account Management Brand Development Leadership Consumer Marketing Analytics Customer Relationship Management Organizational Leadership Strategic Planning Account Management Project Management Cross Functional Team Leadership Digital Marketing Pharmaceutical Marketing Direct Mail Marketing Online Advertising Hospital Sales Personalization Marketing Strategy Strategy Management Operations Management Lean Six Sigma Change Management Business To Business Business Development Multi Channel Marketing Segmentation Brand Management Market Research Pharmaceutical Industry Social Media Marketing Customer Retention Executive Management Channel Marketing Development Global Program Development Industry Networking Loyalty Marketing Integrated Team Development Kpi Metrics Analysis Loyalty Programs Brand Marketing 360 Campaigns

Michael Goldin Education Details

  • Bradley University
    Bradley University
    College Of Communications

Frequently Asked Questions about Michael Goldin

What company does Michael Goldin work for?

Michael Goldin works for Vml

What is Michael Goldin's role at the current company?

Michael Goldin's current role is Proven Business Executive | Senior-Level Marketing & Management.

What is Michael Goldin's email address?

Michael Goldin's email address is mg****@****inc.com

What is Michael Goldin's direct phone number?

Michael Goldin's direct phone number is (443) 542*****

What schools did Michael Goldin attend?

Michael Goldin attended Bradley University.

What skills is Michael Goldin known for?

Michael Goldin has skills like Integrated Marketing, Relationship Marketing, Crm, Interactive Marketing, Digital Strategy, Direct Marketing, Advertising, Creative Strategy, Email Marketing, Marketing Communications, Database Marketing, Brand Advertising.

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