As the Business Owner at SmileyColor & Associates LLC, I have over 11 years of experience in managing color across the network of digital, analog, and packaging supply chain partners globally. I enable consumer products companies and their supply chain to update their workflow for more efficiency and better brand equity. My core competencies include print buyer, photographer, brand manager, press operator, color management, process control, and metrology.I am also the Convener of ISO TC 130 WG2, where I facilitate meetings, listen, help align direction, and mentor new ISO members. I work with standards committees to develop US and ISO standards improvements for pre-press, designers, photographers, CPCs, and advertising agencies. I am a FIRST Certified Implementation Specialist III, a G7 Expert Trainer, and an ICC member. I have multiple publications, certifications, and honors in the printing industry. My mission is to use my skills and network to help my customers improve their products with reduced cost and waste.