Smita A. Email & Phone Number

United Kingdom

United Kingdom

United Kingdom

Analyze data and gather valuable market insights to improve sales for Pyrex and Duralex in the UKDevelop local marketing plans and support the team during trade fairs in the UKManage UK social media channels and improve influencer growth Improve brand awareness through local press and brand collaborationsIntroduce new line forms for product activations in storeRecommend range management, in-store promotions, and merchandising strategies to improve sales for key, national, and field accounts.

Birmingham, England, United Kingdom

Shenzhen, Guangdong, China

Crafted digital marketing strategies that improved online revenue and boosted social growth.Responsible for creating monthly content calendars for various digital platforms.Ideated an influencer outreach program that boosted social engagement for the brand. Introduced an affiliate program to improve brand identity.Created a newsletter strategy to nurture leads and improve revenue from the channel.Collaborated with influencers to create trending content for the website & social platforms.Monitored PPC campaigns on Google, Facebook, Bing, and Amazon. Strategized and monitored web performance to bolster web traffic and sales.

Ningbo, Zhejiang, China

Created social media marketing plans for eco-friendly wooden toys.Maintained the brand's social media profiles across Facebook, Twitter andInstagram.Spearheaded an influencer marketing strategy for the Hape blog.Responsible for creating and managing a content calendar for articlesrelated to children's development, learning, and parenting.Responsible for managing and creating avenues for a more user-friendlywebsite.Designed and created a newsletter strategy for Hape's target audience.

Cayman Islands

Developed and managed digital marketing campaignsCreated social media strategiesManaged and maintained the organisation’s website(s)Wrote and optimised content for the website and social networking accountsTracked and analyzed website traffic flow and provided regular internal reportsIdentified key performance indicators to improve conversion rates.Continually worked on the Search Engine Optimization for website(s)Fixed errors or bugs in the content posted online.Administered pay per click (PPC) ad managementWrote copies for email marketing campaignsAttended marketing and networking events like INBOUND 2017 and CIMPAs Annual Marketing Conference Member of CIMPA (Cayman Islands Marketing Professionals Association), SEMPO Cities Cayman, and International Marketing Association. Certified in Adwords, Google Tag Manager and Inbound and Content Marketing.

Cayman Islands

Managed social media accounts for various clients in the retail and medical field (Pharmacies & Hospitals).Strategically developed social media plans and improved fan following.Spearheaded campaigns for the company's new products and various initiatives.Proactively participated in events.

Bengaluru Area, India

Undertook the responsibility of creating and uploading web content internally and for various clientsassociated with the WittyParrot team.Managed and tracked social media platforms actively.Successfully developed and promoted email and social media campaigns.Instrumental in the execution and publishing of blogs for the website. Actively involved in proofreading and editing content.Involved in the maintenance of the company website via Hubspot.Created and executed designs and A/B testing plans for websites.

Bangalore

Associated with projects created by Grant Morrison, Stan Lee and Sharad Devarajan.Creating and maintain schedules for all comic releases. (Both print and digital)Coordinating with artists and production houses with regard to all content needed for print and digital releases.Updating the Graphic India App and YouTube with the latest comic content.Assigning ISBN numbers to all comics.Involved in managing and assigning workflow on a daily basis in-house and with companies associated with Graphic India.Actively involved in the recruitment of Artists for motion comics.Responsible for creating and maintaining a database/directories for all art materials.In-charge of housekeeping activities in-house.

Bangalore

Supported back-end operations for stores in USA and Canada. Executed purchase orders for all non-retail items (Fixtures, Equipment, and Supplies) for the stores in established time frames.Resolved store related queries (Fixtures, Equipment, and Supplies) for all non-retail items in the store.Creating and maintaining extensive back-end reports (Scheduled and Ad-hoc) for teams in India and Minneapolis. Managed workflow on a daily basis in coordination with team to prioritize business requirements.Successfully created retrofits involving high risk.Collaborated with partners in Minneapolis to improve quality and efficiency of various processes.Supported the team by training new team members in various work efforts.

Msc Analytics And Strategy, Merit

Bachelor'S Degree, Bachelor Of Business Management

Participated in various intercollegiate fests and won prizes in events like Financial Plan & Event Management. Was the event head.

Bachelor'S Degree, Commerce, 73%

High School, Icse

Activities and Societies: School Choir