Smita H Mridu Email & Phone Number

Gurugram, Haryana, India

Gurgaon, Haryana, India

- Developing content strategies aligned with short-term and long-term brand goals- Collaboration with marketing and business development teams to plan and develop brand content- Creating and publishing engaging content for website and print- Editing, proofreading and improve specialist’s write-up- Responsible for liaising with content writers to ensure consistency- Optimizing content according to SEO- Responsible for developing an editorial calendar and ensure content… Show more - Developing content strategies aligned with short-term and long-term brand goals- Collaboration with marketing and business development teams to plan and develop brand content- Creating and publishing engaging content for website and print- Editing, proofreading and improve specialist’s write-up- Responsible for liaising with content writers to ensure consistency- Optimizing content according to SEO- Responsible for developing an editorial calendar and ensure content team is on board- Stay up-to-date with developments and generate new ideas to draw the audience’s attention- Have a role in defining the brand voice of one of the most enviable brands today. Show less

Gurgaon, India

Gurgaon, India

- Building & Maintaining Social Media Marketing structures & setting KRAs & KPIs for the team & interns- Responsible for handling multiple brands accounts across social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.- Ideating, Creating & Managing the promotion on Social Media and reviewing their results- Maintaining close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered- Doing timely… Show more - Building & Maintaining Social Media Marketing structures & setting KRAs & KPIs for the team & interns- Responsible for handling multiple brands accounts across social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.- Ideating, Creating & Managing the promotion on Social Media and reviewing their results- Maintaining close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered- Doing timely performance reviews of the team members & interns KRAs Show less

Gurgaon, India

- Responsible for all CRM efforts to initiate transactions from newly acquired customers and drive repeat transactions from existing customers- Planning and executing Social Media campaigns throughout the entire customer life cycle- Ensuring efficient and consistent capture of all required data at key points in the customer life cycle- Strong analytical skills - Responsible for creating CRM & heading the team- Defining, Communicating & Monitoring goals & objectives in… Show more - Responsible for all CRM efforts to initiate transactions from newly acquired customers and drive repeat transactions from existing customers- Planning and executing Social Media campaigns throughout the entire customer life cycle- Ensuring efficient and consistent capture of all required data at key points in the customer life cycle- Strong analytical skills - Responsible for creating CRM & heading the team- Defining, Communicating & Monitoring goals & objectives in alignment with the content required to the team - Work closely with various internal teams (Social Media, Content, etc.) and external teams (1st parties) Show less

Gurgaon

- Defining and communicating goals and objectives in alignment with the content required.- Maintaining a calendar and ensuring a healthy content environment which includes videos, blog posts, social media posts etc.- Leading and managing a pan-India team of writers; ensuring quality and objectives are achieved timely.- Tracking and reporting on team productivity/efficiency, resource utilization, and capacity.- Ensuring all content is on-brand and consistent in terms of a target… Show more - Defining and communicating goals and objectives in alignment with the content required.- Maintaining a calendar and ensuring a healthy content environment which includes videos, blog posts, social media posts etc.- Leading and managing a pan-India team of writers; ensuring quality and objectives are achieved timely.- Tracking and reporting on team productivity/efficiency, resource utilization, and capacity.- Ensuring all content is on-brand and consistent in terms of a target audience, style, tone of voice and quality.- Working on Affiliate marketing.- Writing scripts for the brand ambassador. Show less

New Delhi Area, India

- Content ideation & creation of learner-centric material for adults as-well-as young learners in the English language - Designed teaching manuals that enabled teachers to teach & communicate effectively in the English language.- Monitoring of the English programme in different states where was operational- Evaluated English & allied Pratham projects across different states - Assisted in formulating standard capacity-building workshops/training programmes for English… Show more - Content ideation & creation of learner-centric material for adults as-well-as young learners in the English language - Designed teaching manuals that enabled teachers to teach & communicate effectively in the English language.- Monitoring of the English programme in different states where was operational- Evaluated English & allied Pratham projects across different states - Assisted in formulating standard capacity-building workshops/training programmes for English teachers- Headed the English team for Himachal Pradesh, Assam & West Bengal- Conducted Capacity Building Training for the Team Show less

New Delhi Area, India

- Taught Spoken English to young adults who had very less to some proficiency over the language- Designed teaching manuals & worksheets for the Spoken English Programme - Monitored the execution of the programme - Conducted mock content session & analysed data