Smita Narayan Email & Phone Number

Gurugram, Haryana, India

Gurgaon, India

Gurgaon, Haryana, India

New Delhi Area, India

•Anticipate change in industry environment and steer business strategies to ensure higher market share, revenue share & profitability.•Responsible for new product development by optimizing mix of pricing, product, promotion channel to achieve revenue•Cross functional process management to enhance reach of products & services across channels and ensure minimum time to market•Strengthening on ground distribution and build strong modern trade channel network to drive key strategies of Vodafone•Managing all marketing activities for telephony services, advertising, research, PR, events and media agencies to create customer awareness and recognized value proposition

Punjab, India

Responsible for Product development, Brand communication, and Market strategy•Ensures Market penetration of all new product offerings and increase in market share for existing product data portfolio.•Track and analyse competition including tariffs, trade schemes, promotions, advertising and using this data to support decision making•Work on engagement ideas both offline and on-line along with project management of all brand related activities.•Keep ahead of industry’s development s and apply best practices to areas of improvement for better customer service experience. Develop service procedures, policies and standards for front line customer support team to follow.

Bengaluru Area, India

Responsible for overall positioning and marketing of Wipro technologies and its strategic business units.Help in developing go-to-market strategies for new solutions and service portfolios for the business and expanding the market presence of the business> Positioning and branding : Defining and building the value proposition for the busines> Analyst Relations: Managing key influencer relations across major analyst firms, ensuring positive movement on analyst surveys and interactions> Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies> Marketing strategy: Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis.> Sales Enablement: Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc.> Integrated Lead generation: using various communication media (webinars, websites, Newsletters, event participation, analyst meets, public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets> Marketing channel ownership for BU: Creating a New Media campaign, using Twitter, Blogs, LinkedIN, You Tube etc.> BTL Activities: Participation in events, conceptualization, demos, content, driving traffic booth, customer meetings and post event analysis> Thought Leadership Driving thought leadership activities

Ludiana

Project:To identify & formulate strategy to enter potential export markets for grey & mélange yarns • Marketing strategy to increase presence and market share in current geographical markets • Identified new opportunities, in terms of markets and new products• Analyzed investment decisions on basis of Market size , Economic stability and ROI• Conducted competitor mapping, sales channel analysis & benchmarked against industry best practices• Understood modes of market entry strategies & sales related challenges in global market• Helped realize gain close to Rs 30 lakhs through special focus on Middle East and African markets• Among Top 3 Interns all over India to present to the leadership team of Trident India ltd. • Received Letter of Appreciation for impactful recommendations made, from Business Head, Trident Yarns

Pune Area, India

Worked on project :High Level Billing design for Customer Account- British Telecommunication Global Services(BTG)Responsibilities• Developed Sales structure for BT to support Indirect channel partner and multiple product portfolio• Developed tools to track delivery performance, market potential and sales forecasting• Coordinated with offshore business clients to gather business requirement and functionality• Increased productivity by 55% through effective trading between BT ,Channel partners and 3rd party suppliersAchievements • Offered customers about 40% cost advantage by providing end to end integrated solution• Enhanced B2B and B2C relations by information sharing and providing accurate itemised bills• Mentored 2 new members of the team on basic design document, business processes and testing cycle

Master Of Business Administration (M.B.A.), Sales, Distribution, And Marketing Operations, General

Activities and Societies: Sports Committee member, IIM Indore Organizing Team member of IIM Indore Marathon,IIM Indore

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering