Smita Singh Email & Phone Number

Jersey City, New Jersey, United States

I moved to Switzerland on a sabbatical from management consulting, and decided to start something new! Inspired by travelling around Europe, and an interest in digital marketing, I launched a travel-focused website. - Grew organic traffic 4X in six months through targeted digital marketing strategy.- Expanded social media group to 11K+ members and email list to 550+, leveraging data analysis and niche-focused marketing strategies.- Implemented data-driven omnichannel promotion strategy leading to 30% MoM website traffic boost from social media and 40% increase in revenue from advertising and affiliate marketing over the first year.

Sydney, New South Wales, Australia

Managed content, email, and social media marketing for 3 clients. Led digital marketing strategy, increasing membership for largest professional industry association of Risk Professionals in Asia Pacific region. - Optimized website SEO through on-page, off-page, and technical improvements.- Revamped social media presence, fostering engagement on LinkedIn using interactive content (polls, questions, discussions, small contests, feedback questions) and leveraging members as social influencers.- Utilized lead magnets to drive valuable content for increased email subscriptions within content marketing strategies

India

Led teams gathering information collecting inputs from competitor assessment, SME interviews, discussions with stakeholders, company data, and benchmarking data. Enabled the analysis of data, prepared reports, and presented findings to senior leadership. Implemented solutions and developed proposals alongside clients.- Led 2 consultants for tier-1 auto supplier, overseeing transformation program that improved operations, increased revenue, and reduced costs, resulting in significant EBITDA enhancement.- Oversaw 2-member team directly reporting to company CEO, developing growth strategy to quadruple Indian auto component manufacturer revenues over 7-year period.- Led market assessment and strategy development for global logistics player in India, presenting critical insights to company managing director for strategic decision-making on key market segments.

India

Gathered information and conducted complex analyses and, prepared detailed reports, and crafted presentations. Collaborated with clients independently on individual work streams.- Developed growth strategy for a large USD 1Bn+ revenue Indian automotive Tier-I over 5- & 10-year horizons- Facilitated 5% product cost reduction for 2 flagship auto models in prominent Indian auto conglomerate.- Drove cost reduction through POSM harmonization by ~70% for leading global FMCG player

Supply chain optimization for a leading Indian stainless steel manufacturer- Enabled reduction in raw material logistics cost and per unit power generation cost by 10%

Jamshedpur

1. Managed Flat Products Planning2. Rated as ‘Outstanding’ (top 15 %) out of over 1500 employees in India in the appraisal cycle, July 20113. Enabled 50% reduction in lost time incidents by designing Quality Assurance System across multiple departments4. Led a 5 member safety team setting up Fatality Risk Control Program leading to 70% reduction in fatal accidents 5. Enabled fewer customer rejections through improvement in metal chemistry by 30 % by designing and implementing TQM 6. Enhanced stability of furnace operation leading to 5% reduction in cycle time & improvement in input quality7. Designed the electrical protection system for a Rs 500 Crore new project with a 20 % increase in reliability

Jamshedpur Area, India

Worked on a project for improving the utilization of power- provided savings of Rs 1 Crore, and was rated outstandingReceived pre placement offer for excellent analytical and problem solving skills during internship out of 200 trainee

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Electrical Engineering