Muck Rack is a Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Hired as the first product marketer and built up to a global team of 12 highly respected PMMs and customer marketers in the U.S. and Europe. Established processes and continually improved all aspects of product marketing across the key pillars of Intelligence, Positioning, Enablement, and Launch through hyper growth (from 150 to 800+ employees from $16M to $125M ARR in 4 years during my tenure). * Established cross-functional product launch framework and competitive intelligence program * Enabled revenue teams to drive leads and increase win rates* Led all internal and external product communication for 50+ releases for desktop platform, mobile apps, integrations features* Developed effective sales collateral, videos, demo storyline, solution pages, training, 20+ battle cards, 50+ customer stories* Led market and customer research to guide product strategy & messaging* Led industry analyst briefings

Seamlessly kept the trains rolling and brought new ideas to the recently established product marketing function. Meetup (part of the WeWork family) is a global web and mobile platform that helps people find community and connect in real life. * Launch planning and execution* New product positioning, messaging, and customer outreach* Cross-team collaboration

Leveraged and shared deep knowledge of buyers, product and industry to drive awareness, pipeline and adoption. * Customer insights including surveys and buyer personas* Competitive and industry insights* Customer communication & education* Sales enablement* Content for web, email, social, video, events, collateral* Reported to CRO on lead-gen focused marketing team* Cross-company leadership for product launches and GTM* Added responsibility for content marketing and events* Knowledge of Salesforce, Marketo, Qualtrics, WordPress

Developed innovative, scalable video advertising formats working closely with internal and external partners.* Translated technical initiatives into clear facts and benefits for sales collateral including quarterly roadmap presentation, product overview, viewability point-of-view and brand-safe environment guidelines* Analyzed competitive marketplace for branded video creation & syndication* Collected product feedback to drive roadmap for advertiser analytics tool

Translated advertiser needs and market trends into product requirements to drive revenue * Packaged video inventory for 100% sell-through* Conceived and developed innovative branded video product* Promoted new products to advertising sales team by developing sales collateral and leading training sessions for account managers in NY and remote offices

Leveraged New York Times assets and emerging media technology to develop original programs for advertisers: new ad formats, content integration, and social media* Focused on serving internal customers: supporting up to 5 sales teams with 40 account managers by developing creative solutions for digital and multi-platform proposals * Contributed to maximizing advertising revenue by handling large volume of requests and meeting aggressive deadlines: average of 30 proposals per week ranging from $5k to $2m* Led the execution of sold custom programs with internal teams and external vendors: including product marketing, designers, rich media specialists, and event coordinators* Managed a media planner and an associate manager

Developed creative proposals, executed bespoke programs, supported advertising sales team to drive revenue. Project owner for EuroReach launch. * Managed launch of EuroReach, a weekly New York Times section in 5 major European newspapers: developed marketing materials, created and executed advertising production process; cultivated relationships with business partners and production teams * Supported global sales team; developed custom advertising programs and general sales presentations for travel, technology and corporate categories

* Represented marketing on cross-functional team with software engineers and interface designers; educated marketing colleagues about technical product features* Collected product feedback from alpha customers; observed and interviewed end-users* Developed collateral and digital demonstration to support product launch; managed relationship with creative agency and hosted webinars for prospective clients

* Developed positioning, packaging direction, and sales tools for 15 new products each quarter in the Value line (products under $15); continually exceeded objectives in revenue ($50M annually), market share* Pitched new product line to national sales team at quarterly conference* Analyzed market and technology trends to determine gaps in portfolio* Defined brand research needs and coordinated quantitative and qualitative consumer studies