Partner Revenue And Marketing Operations Manager -Contract
CurrentProduced and implement new 5-8 Sops, training materials and standardizing CRM processes for the sales team a monthDirectly partnered with VP of Marketing, VP of sales Director of Sales and Vp Branding to improve workflows and ongoing collaboration projectsCreated and refined program templates, contributing to continuous streamlining of marketing materials and sales documents.Top Team member of the month in August for contributing 100% increase in marketing communication engagement Expanded email open rate from 50% to 90%, email click through rate increase by 25%Achieved 100 % success rate on creating and designing new email templates directly contributing to the growth and retention of the Independent Agent Sales ChannelManaged 3-5 major projects/ priorities and tight deadlines effectively within specific timelines utilizing Microsoft project management tools.Designed marketing operations processes and customer journeys, mapping data flows and automation solutions to ensure consistent results and cross-team clarityConducted market research and competitive analysis, leading to the identification of 5 new market opportunities and strategic decisions.Created a marketing operations strategy in collaboration with the GTM Brand and marketing team, leading to 80% increase in cross collaborationSpearheaded the design and execution of 8+ email campaigns per month, including weekly updates, improving monthly engagement rates by 15%.Partnered directly with Marketing and Branding Team to provide 12+ designs monthly to support the initiatives of the digital marketing efforts and direct email strategies of Sales Team.Implemented lead scoring and nurturing programs, improving lead quality and increasing the sales pipeline by 35%Managed 5+ marketing projects monthly across various channels, resulting in a 25% increase in brand awareness and engagement