Smitha Alva
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Smitha Alva Email & Phone Number

Product Marketing Strategist and Mechandising at Netflix
Location: Mumbai, Maharashtra, India 8 work roles 1 school
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Current company
Role
Product Marketing Strategist and Mechandising
Location
Mumbai, Maharashtra, India
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Smitha Alva is listed as Product Marketing Strategist and Mechandising at Netflix, a with 17330 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Smitha Alva.

Smitha Alva previously worked as Product Creative Strategist | India at Netflix and Product Creative Strategist | India & SEA at Netflix. Smitha Alva holds Post Graduate In Advertising, Advertising from Mumbai Educational Trust, Met League Of Colleges.

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Netflix

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About Smitha Alva

I have over a decade of experience in creating engaging and insightful visuals for digital platforms, working with international and local brands across various industries. As a Product Creative Strategist at Netflix, I am responsible for enabling member discovery and enhancing member selection process on the platform through data-driven promotional assets.My core competencies include crafting data-informed promotional assets that drive business, brand building and identity, designing brand campaigns and visual language, and understanding consumer behavior and building visuals that resonate with the target audience. I have also led and trained design teams, collaborated with cross-functional stakeholders, and pitched and won new business. Some of my notable achievements include launching Spotify in India digitally, working with Netflix to launch multiple series in the local market, and winning multiple awards for best digital marketing and communication campaigns. I am motivated by curiosity, persistence, and attention to detail, and I strive to deliver impactful brand experiences that delight the users and drive the business goals.

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Netflix
Netflix
Product Marketing Strategist and Mechandising
Mumbai, MH, IN
Website
Employees
17330
AeroLeads page
8 roles

Smitha Alva work experience

A career timeline built from the work history available for this profile.

Product Marketing Strategist And Mechandising

Mumbai, Mh, In

Product Creative Strategist | India

Mumbai, Mh, In

Product Creative Strategist | India & Sea

Multiple

Enabling member discovery and enhancing member selection process on the Netflix platform through data driven promotional assets.

Creative Lead - Brand Experience And Events

Mumbai, Maharashtra, India

Managed overall creative brand experience and design for The Walt Disney Company in India. Developed and monitored wireframes & UI/UX for Disney’s internal ticketing portal.Collaborated with National Sports Leagues in defining, creating, and maintaining brand guidelines and key marketing visual standards. Developed and trained the design team’s capabilities to meet Disney’s global standards.Worked closely with the C-suite in designing corporate gifting merchandise.Worked… Show more Managed overall creative brand experience and design for The Walt Disney Company in India. Developed and monitored wireframes & UI/UX for Disney’s internal ticketing portal.Collaborated with National Sports Leagues in defining, creating, and maintaining brand guidelines and key marketing visual standards. Developed and trained the design team’s capabilities to meet Disney’s global standards.Worked closely with the C-suite in designing corporate gifting merchandise.Worked with a cross-section of brand managers to create impactful brand experiences for 21st Century FOX and Star India.Managed new business with a lean team of 3 designers. Aligned creative functions for producing multi-disciplinary creative work that supported strategic plans.Build and maintain vendor relationships through networking and referrals. Show less

Apr 2019 - Aug 2020

Creative Design Lead At 22Feet Tribal Worldwide

Mumbai Area, India

Lead a team of designers in creating content that engages and gives a unique experience, that is true to the brand voice. I work with clients to understand their brand's needs, conceptualize ideas, and take them through execution in a seamless manner on the digital platform.Pitched and won the digital creative mandate for Spotify. Created and launched Spotify in India digitally. Worked with Netflix to launch multiple series in the local market, creating innovative and relevant… Show more Lead a team of designers in creating content that engages and gives a unique experience, that is true to the brand voice. I work with clients to understand their brand's needs, conceptualize ideas, and take them through execution in a seamless manner on the digital platform.Pitched and won the digital creative mandate for Spotify. Created and launched Spotify in India digitally. Worked with Netflix to launch multiple series in the local market, creating innovative and relevant digital platform content. Worked with Levis in bringing alive the brand's true identity, by creating brand conversations intertwined with the Indian culture making the brand locally relatable and relevant.Worked with McDonalds to build brand relevance and engagement on the digital platform. Show less

Jun 2015 - Apr 2019

Art Director

Bangalore

Assisted with grass-root requirements to create brand assets and design layouts for large and mid-sized brands. Worked with international production houses to create aspirational and impressionable fashion campaigns. (Ed Hardy, Elle)Researched and compiled shoot decks for large budget campaigns.Conceptualized, pitched, and directed campaigns across traditional and digital platforms.Supported the design cell responsible for actively pitching new concepts, designs, 360 brandings… Show more Assisted with grass-root requirements to create brand assets and design layouts for large and mid-sized brands. Worked with international production houses to create aspirational and impressionable fashion campaigns. (Ed Hardy, Elle)Researched and compiled shoot decks for large budget campaigns.Conceptualized, pitched, and directed campaigns across traditional and digital platforms.Supported the design cell responsible for actively pitching new concepts, designs, 360 brandings, brand identity, art direction and graphic design. Show less

Mar 2011 - May 2015

Co-Founder

Le Cirque - The Creative Boutique

Mumbai Area, India

Incharge of business objectives with team actively pitching for new businesses, managing clients, and creating new business opportunities. Pitched for new businesses and won accounts on retainer.

Mar 2010 - Mar 2011

Associate Procurement Specialist

Mumbai

Managed procurement and logistic requirements for the chemical and drill-bit divisions in Mumbai.

Feb 2008 - Mar 2009
Team & coworkers

Colleagues at Netflix

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1 education record

Smitha Alva education

FAQ

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What company does Smitha Alva work for?

Smitha Alva works for Netflix.

What is Smitha Alva's role at Netflix?

Smitha Alva is listed as Product Marketing Strategist and Mechandising at Netflix.

Where is Smitha Alva based?

Smitha Alva is based in Mumbai, Maharashtra, India while working with Netflix.

What companies has Smitha Alva worked for?

Smitha Alva has worked for Netflix, The Walt Disney Company, 22Feet Tribal Worldwide, Mullenlowe Lintas Group, and Le Cirque - The Creative Boutique.

Who are Smitha Alva's colleagues at Netflix?

Smitha Alva's colleagues at Netflix include Carolina Rezende, Shah Fahad Khan, יהב לוי, Sankar Sain, and Pedro Agreste.

How can I contact Smitha Alva?

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What schools did Smitha Alva attend?

Smitha Alva holds Post Graduate In Advertising, Advertising from Mumbai Educational Trust, Met League Of Colleges.

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