Smitha Easter Email & Phone Number

Yakima, Washington Area

• Responsible for Perry Tech's internal and external communications• Obtained national exposure and recognition for the institute (New York Times study, 2017)• Crafting media pitches to gain earned advertising and maximize organization's ad dollars• Direct, organize and oversee media relations• Writing speeches for PTI President and other members of executive team• Execute social media strategy to successfully raise engagement and followers• Designed and implemented a strategic crisis communications plan for the organization• Manage and write quarterly newsletter to send to alumni and donors• Implemented email marketing plans to effectively meet business goals and engage audience• Extensive experience in press release and story/feature writing• Launching a digital media campaign alongside an outside agency to expand institutions exposure• Purchasing advertising for digital, social media, print, and radio• Writing a nationally winning nomination for “Outstanding Graduate of the Year” award

Greater Seattle Area

• Managing a national speakers bureau to represent the company• Coordinating and overseeing presenters and events nationwide• Defining strategy and execution for the brand’s social media presence• Advising company employees on event planning and execution• Sales accomplishments include climbing to one of the top-performing inside sales people, consistently improving sales numbers and working well in teams and independently.

Eugene, Oregon Area

Senior TV News Anchor and Reporter, KVAL 13•Anchored/produced the leading newscast in the area•Improved ratings to the point of adding another show to the station•Effectively communicated ideas on live TV, including breaking news situations•Demonstrated ability to motivate and influence audience•Managed and prioritized multiple tasks and projects in parallel•Consistently met demanding deadlines in a high-pressure environment

Seattle, Wa

Producer and Reporter, KOMO News Radio• Reported on-air locally and nationally (ABC News Radio)• Thrived under the pressure of a 24-hour news cycle.• Conducted interviews, wrote, and edited stories.• Balanced a challenging schedule of day and night shifts.

• Researched story ideas, organized interviews, logged video• Set up stories for reporters, filled in for reporters in the field• Wrote and edited scripts• Filled in for Problems Solver Producer on several occasions