Smitha Easter Email & Phone Number

Yakima, Washington Area

• Responsible for Perry Tech's internal and external communications
• Obtained national exposure and recognition for the institute (New York Times study, 2017)
• Crafting media pitches to gain earned advertising and maximize organization's ad dollars
• Direct, organize and oversee media relations
• Writing speeches for PTI President and other members of executive team
• Execute social media strategy to successfully raise engagement and followers

Greater Seattle Area

• Managing a national speakers bureau to represent the company
• Coordinating and overseeing presenters and events nationwide
• Defining strategy and execution for the brand’s social media presence
• Advising company employees on event planning and execution
• Sales accomplishments include climbing to one of the top-performing inside sales people, consistently improving sales numbers and working well in teams and independently.

Eugene, Oregon Area

• Senior TV News Anchor and Reporter, KVAL 13
• Anchored/produced the leading newscast in the area
• Improved ratings to the point of adding another show to the station
• Effectively communicated ideas on live TV, including breaking news situations
• Demonstrated ability to motivate and influence audience
• Managed and prioritized multiple tasks and projects in parallel

Seattle, WA

• Producer and Reporter, KOMO News Radio
• Reported on-air locally and nationally (ABC News Radio)
• Thrived under the pressure of a 24-hour news cycle.
• Conducted interviews, wrote, and edited stories.
• Balanced a challenging schedule of day and night shifts.

• Researched story ideas, organized interviews, logged video
• Set up stories for reporters, filled in for reporters in the field
• Wrote and edited scripts
• Filled in for Problems Solver Producer on several occasions