• Handle PR of OTT App Koode by Studio Mojo• Influencer Marketing for Mx Apps• Contributed regularly to New Indian Express, Silky Inflight Magazine, and Kris Inflight Magazine• Associated with Beyond Pink App and Flowers TV to present Sheroes Awards to Women Achievers• Was a part of promo-film for Beyond Pink News Aggregator App• Handled PR of Canadian Fashion Designer, Satish Sikha• Organised Haute Couture Evening Gown Workshop collaborating Satish Sikha and St Teresa’s College• Organised Architectural Photography Workshop collaborating with Photographer Suneesh Suresh, Tamron Lenses, and Port Muziris Tribute Hotel, marketed the event through several media outlets

A luxury lifestyle blog that covered lifestyle, luxury, fashion, and travel • Developed interesting lifestyle blogs• Coordinated with PR teams to create new content ideas• Updated blog with the latest information to increase website traffic• Produced visual images for the blog and maintain image archives• Utilised Facebook, Pinterest, and Instagram to promote blog posts• Utilised reporting tools to analyze referral links and reader demographics• Fair knowledge of SEO, WordPress, HTML, Photoshop, Illustrator, and other authoring tools

• Prepare strategic plan preparation for editorials• Conducting and writing interviews of famous personalities• Writing articles about brands, fashion, hotels, shopping destinations, market places and other attractions• Producing quality issues and improving profitability of the company• Participating in editorial meetings and community events• Associate with the marketing and circulation team to plan promotional strategies

Creating, revising, editing, and proofreading text content for websites, blogs, white papers, business collaterals, case studies, requirement-understanding documents, and advertising copyWorking closely with the SEO team to produce quality website contentWorking in tandem with Corporate Communication and Marketing team leads to set long-termstrategies for effective content creationConducting periodic checks of website content and updating the same as per company requirements

Develop story or content ideas, considering reader or audience appeal.Arrange interviews with designers, celebrities and experts who can provide information abouta story.Gather information about events through research, interviews, experience, or through attendance of news, business, social functions.Ensure that the reader gets informed about the latest lifestyle trends.Create features that require a comprehensive knowledge of celebrity fashion trends, runway and street style trends, and fashion brands.

• overseeing the layout, appearance and content of feature articles• generating ideas for features with the writing staff• commissioning articles from freelance and in-house writers• managing writing staff and freelance feature writers• editing and re-writing articles• overseeing artwork, design and photography for the features section of the magazine• organising meetings with writers and artists to discuss ideas for artwork, layout and features• understanding and complying with media law and industry ethical guidelines• selecting feature articles for each issue• sending out briefs to writers, which can include word count, deadline, fee and writing style• proofreading all pages before going to press• raising the profile of the magazine• networking with others at industry events