Smitha Srinivas Email & Phone Number

Drive the product vision and stratergyDevelop and execute on the roadmap with the team (Engineering, Design and Data)

New York City Metropolitan Area

• Built the digital product insights offering, driving the vision and managing the roadmap • Collaborating with cross-functional business teams (Sales, Finance, Operations), user experience and engineering teams and drove the discovery process to implement feasible and valuable product insights for users. • Engaging, supporting the engineering team and project management to drive the implementation and post launch support. • Post launch gathered customer and market feedback, used current research and competitive analysis to improve and enhance our insights offerings.• Streamlined product and engineering co-ordination workflows within JIIRA/Confluence to improve productivity

New York City Metropolitan Area

• Defined and managed the operation roadmap, set-up OKR’s, stakeholder and executive team management.• Preemptively identified and established processes by working with product engineering team which resulted in 30% improvement in customer retention.• Increased product adoption in new geo locations by conducting customer research and outreach• Improved product experience by adopting a customer centric approach

Washington, District Of Columbia, United States

• Lead a cross-functional team in taking the product from 0 to over 100K daily active users and certifying over 120K sustainable spaces (communities, office parks, sports venues, hospitality)• Improved the customer retention by 30% by refining the workflow• Defined and managed the product roadmap, set-up OKR’s, stakeholder and executive team management.• Managed and designed business and technical processes, defined use cases, success metrics and engineering delivery plans• Incorporated data, research and market analysis to develop a strategy for smaller sustainability vendors to use our API’s, which increased revenue by 40%, led to centralization of data across the industry.

Washington, District Of Columbia, United States

• Involved in the buildup of LEED Certification Platform from Inception. • Lead the effort to plan, scope, gather, understand, and analyze business requirements, and translates business requirements into functional and non-functional requirements, along with identifying the various personas and user stories.• Worked closely with cross-functional team across the business and other technology partners to identifying application functions, processes and mapping them to the data flow.• Lead the effort to build a POC along with needed approvals across all levels of business.• Conducted and verified through different testing practices (ex. UAT), that the solutions meet the functional specifications and resolve specified business problem.• During build up and post launch have been actively involved in client training activities ranging from provisioning of quick reference or user guides, conducting functional walkthroughs, creating training nuggets and addressing FAQs.

Raleigh-Durham-Chapel Hill Area

Customers: BMW USA, Honda, Hatteras Yachts, Thomas Built Buses• Defined, mapped business processes and built the analytics framework used for detection of defects on assembly lines.• Coordinate successful rollouts of production software

Master Of Science - Ms, Computer Science

Bachelor'S Degree, Computer Science