Bekah Smith Email & Phone Number

Chicago, Illinois, United States

Millennium Trust Company and Payflex are now Inspira Financial

Maple Grove, Mn

I perform client consultation services while accomplishing these notable outcomes:» With business leaders and agency partners introduced integrated marketing strategies and plans which accelerated revenue growth» Identified and assessed key insights and audience groups from both quantitative and qualitative sources to establish target audience segments and profiles which heightened audience engagement» Integrated ideas and initiatives across connection points and digital channels which raised customer preference and loyalty, and resulted in meaningful connections between brand and consumer» Forged and managed external agency partner relations, and drove plan development and execution which optimized client communication objectives and strategies and led to achieving integrated, strategic initiatives» Developed and implemented strategic integrated marketing plan to re-launch regional retailer which improved margins and led to YOY double digit increase in sales and transactions

Minneapolis, Minnesota, United States

Minneapolis, Mn

I managed accounts, drove audience engagement and analysis to optimize engagement activity and delivered these key results:» As central lead for agency partners collaborated with, oversaw and motivated +20 team members thus strengthening connections strategy across disciplines» Established brand strategy and purpose which boosted value proposition and innovation» Implemented test-and-learn strategies through social media and SEM, and designed and engineered eco-systems which led to cohesive and purposeful consumer engagements across multiple audiences» Analyzed business and marketing metrics which improved operations across LOB and key platforms» Initiated best-in-class social strategy and content which led to highly engaged social community for Nestle» Aligned marketing needs with agency, wrote client contracts, created staffing projections, drove hiring efforts, reviewed staff performance, and trained and mentored team which led to high performing and efficient workplace

Minneapolis, Mn

I was accountable for media efforts, strategic direction, plan development and execution, and advertising, measurement, reporting, and reconciliation functions, and contributed these excellent successes:» Provided oversight of all human resources functions including recruiting, training, supervising, and mentoring workforce which led to launch of new media department in only 2 years» Created and executed cross-channel media strategies which in turn strengthened digital experiences» Negotiated and effectively managed multi-million dollar annual media contracts across multiple media channels and vendors all of which boosted client’s overall advertising expenditure

Minneapolis, Mn